1. E Tools Mobile Devices
Mkt 6090
E-Commerce Marketing
Prepared by: Fayola Jones

2. New Trend: More Personization
3. Device Trend: More Convergence

TV 4. MP3 5. MPEG4 6. Camera 7. Radio 8. Voice/ SMS 9. Video Telephony 10. Web surfing 11. E-Mail 12. IM/ E-Commerce

The mobile race
13. 5S
Marketers can use mobile devises as a medium to effectively execute the 5Ss.
14. Differences between e-commerce andm-commerce value propositions
(source: adapted from Zhang et al., 2003)
15. South African study
16. Smart Phones
17. Mobile devicesin t&T
18. Digital TRENDS
For 2011
19. Cloud Computing
20. Location Based services
21. Social Media gets Business Intelligence
22. Apps will replace mobile web content
New trend
23. 24. ScanLife Barcode Reader
25. Mobile Marketing, ticketing and payments
26. Mobile coupons
27. Click icon to view video
Mobile payments
28. ooVOO mobile
29. Online Banking Leads mobile growth
Financial services (F.S.) has taken the lead as the fastest growing segment of the mobile computing business according to leading online advertising network, Millennial Media.
30. Growth in the demand for mobile Financial Services
Increase in the number of consumers using mobile banking
Increase in using mobile device to manage other aspects of their financial lives including e-commerce and other online transactions
Recession makes consumers pay more attention to their finances and mobile facilitates
31. Borrow, Save and Pay with M-PESA
MOBILE BANKING IN KENYA
32. MOBILE BANKING in developed countries
33. Mobile Banking T&T
34. THANKYOu