Writing for the Web

Leslie O’Flahavan, E-WRITEAlliance to Save EnergyWashington, DC – June 1-2, 2011

Agenda

Module 1: How does reading online differ from reading

print?

F-shaped pattern for online reading

Will this web content meet users’ needs?

Module 2: What are the traits of well-written web content?

Compare two sites

Communication vs. dissemination

Are you writing a lobby or a room?

Module 3: Develop a persona for your online reader

Develop a persona for your online readers

How should this content be edited so it’s more like a conversation with the reader?

Module 4: How to write different amounts and types of content for different readers

Write a bite and a snack for this meal

Sample bites and snacks

Sample bites and snacks

Are these effective bites and snacks?

Alliance bites and snacks

Module 5: How to write concise web content

Write concisely: Cut word count

Module 6: How to write scannable web content

Add headings to this content

Highly scannable content

Module 7: How to write effective hypertext links

Alternatives to “Learn More” links

Module 8: Apply what you’ve learned to writing your

own content

Course wrap-up: Questions and Evaluation Form

Thanks!

Leslie O’Flahavan, E-WRITE

www.ewriteonline.com

www.WritingMatters.typepad.com

Leslie@ewriteonline.com

Office: 301-989-9583

Cell: 240-472-1179