E-Z MENU INTERACTIVE

Presentation By Team: Team Name

E-Z Menu Interactive

LOGO

Introduction

get audience interestconnect with audience to highlight commonalitiespitch

BY: Cat

Mission Statement

E-Z Interactive is dedicated to providing an enhanced dining experience through the use of innovative technology while improving our customers' business operations.

Product Introduction

introduce two tiers

introduce software

BY:

MARKETING ANALYSISUS Market

UK Market

U.S. Market

places to be marketed todemographicstarget market/ restaurantslimitations

BY: Mike

U.K. Market

GDP Purchasing Power Parity 7th in the world 2.149 Trillion (CIA, 2010)

Internet Users – ca 49 million – 7th in the world (Total population ca 61 million)

Internet Host – 11th in the world ca 10 million (Infrastructure exists)

BY: Amalia

United Kingdom, London

Fast growing economy Leading trading power and financial center 90 % of total population live in Urban areas

Technology savvy 70% of UK has access to Internet Social networking is on the rise

Few social differences Low context culture Future oriented and competitive

Potential Customers

Gondola Group More than 580

restaurants Pizza Express, ASK, and

Zizzi The Restaurant

Group Annual revenue grew $

38.1 million in last 3 years

More than 350 locations Frankie & Benny’s ,

Chiquito, Bluebeckers, and Brunning & Price

http://contentadmin.livebookings.com/dynamaster/image_archive/original/820c097dbb15d17168b91ee5c9c4dcc6.jpg

Potential Customers

Prezzo Annual Revenue grew 18.2 millions in last 3 years More than 130 restaurants in UK Chimichanga, Jonathan’s, and The Ultimate Burger

Whitbread One of UK's leading hospitality and leisure groups Owns Premmier Inn (more than 570 locations)Beefeater, Table Table,Taybarns, Brewers Fayre restaurant chains http://www.fluidnetwork.co.uk/gfx/venues/19769/photo001.jpg

Reference List

Center Intelligence Agency. (2010, April 7). Europe United Kingdom. The World Fact Book. Retrieved April 13, 2010 from https://www.cia.gov/library/publications/the-world-factbook/geos/uk.html

Hoover’s database…

Pictures: Pizza restaurant view. Retrieved April 5, 2010 from

http://contentadmin.livebookings.com/dynamaster/image_archive/original/820c097dbb15d17168b91ee5c9c4dcc6.jpg

Prezzo restaurant view. Retrieved April 5, 2010 from http://www.fluidnetwork.co.uk/gfx/venues/19769/photo001.jpg

COMPETITOR ANALYSIS

What’s Out There?Current products and concepts that relate to EZMenu

http://www.idsmenus.com/digitalexamples_qsr.php Ian

IDS Menus BY: IAN

http://www.idsmenus.com/index.php Ian

IDS Menus

Sells “Digital Menu Board Systems” Pros

Central control Prices updated

Cons Not portable Designed for one location

http://www.businessoftware.com/ipaq.asp Ian

Business Plus Accounting RapidServer

http://www.businessoftware.com/ipaq.asp Ian

Business Plus Accounting RapidServer

 “Increase the speed of service” “Increase the accuracy of sales” “Improve the quality of transactions” “Decrease time sending orders to your

cooks”

http://www.ubergizmo.com/15/archives/2009/06/aygness_digital_menu_card.html Ian

Aygness

• “…conceptual digital menu card…”•Multiple languages•Images of menu items•“…direct order placement to the kitchen…”•Entertainment news while waiting

Aygness

http://www.ubergizmo.com/15/archives/2009/06/aygness_digital_menu_card.html Ian Luria

SWOT ANALYSIS

STRENGTHS & WEAKNESSES

THREATS & OPPORTUNITIES

STRENGTHS

dynamic media tool for branding, promotional activities and special offers for customers.

system operates through a network which connects customer tables to a centralized management station

Easy marketing opportunities by reaching only targeted audience through blogs, social networks, blogs

http://www.news.com.au/travel/restaurants-try-e-menus-e-waiters/story-e6frfqh9-1111115666025 BY: Fredricke

STRENGTHS (INTERNAL)

save money for printing new menus

30% increase revenue per patron

increase in new and repeat customers *

changes to menus easily uploaded within seconds collectively

cut out middleman by sending orders directly to bar and kitchen

proves to be environmentally friendly by reducing paper waste

Customer surveys for instant CRM

be interactive with your meal and kitchen

lets then create their “own” dish and preview items

create your own dining experience

review nutritional information stay in touch with favorite

restaurants to get new information about promotions, new additions to the menu, etc.

Benefits to Restaurants Benefits to Diners

WEAKNESSES (INTERNAL) Too innovative for restaurants; industry not ready to conform to

digitized menus Customers unfamiliar with technology and may scare them off-

possible revenue loss repairs, maintenance more expensive than paper

Repairs can be pricy and tablets can be expensive to replace Implementation & Installation phase longer than paper Training of staff necessary to Menus have to be re-charged at end of day, however, they last up

to 24 hours and longer.*

*http://www.freshpatents.com/System-and-method-for-restaurant-electronic-menu-dt20060420ptan20060085265.php

 

Opportunities

Mostly untapped markets Opportunity to grab majority of market

share Contracts with large chain restaurants Mergers with other electronic companies Create needs for complimentary

products

BY: Chris

Threats

Current competitors Emerging competitors Substitute products Advancing technology Knock off products

INVESTMENT ANALYSIS

Payback Schedule and ROI Rate Unit Sold ProjectionsIncome Statement - 5 year Projection

Yearly Sale of Tablets Projection 50,000 52,500 57,750 66,413 79,695

BREAK-EVEN QTY (Expenses/ Price) 41,464 43,289 46,172 50,794 58,934

Yearly Add-Ons Sold (30%) 15,000 15,750 17,325 19,924 23,909

Investment Analysis

2011 2012 2013 2014 2015 -

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

90,000

Yearly Sale of Tablets Projec-tionBREAK-EVEN QTY (Expenses/ Price)Yearly Add-Ons Sold (30%)

Year

Unit

s

BY: Sylvia

Investment Analysis

2011 2012 2013 2014 2015Operating Revenue

Sale of Tablets 5,500,000 5,775,000 6,352,500 7,305,375 8,766,450 Sale of Add-On Products 375,000 393,750 433,125 498,094 597,713

Total Operating Revenue 5,875,000 6,168,750 6,785,625 7,803,469 9,364,163

Less: Operating Expenses Cost of Goods Sold 3,500,000 3,675,000 4,042,500 4,648,875 5,578,650

Rent 144,000 144,000 158,400 158,400 174,240 Offi ce Equipment/ Computers 15,000 - 3,000 - 3,000

Utilities 12,000 15,000 16,500 22,000 24,200 Administrative Expenses 80,000 80,000 120,000 120,000 160,000

Selling & Marketing Expenses 120,000 160,000 200,000 240,000 280,000 Developing Expenses 10,000 10,000 5,000 5,000 5,000

Warranty Expenses 55,000 57,750 63,525 73,054 87,665 Other Expenses 25,000 20,000 20,000 20,000 20,000

Interest Expense 600,000 600,000 450,000 300,000 150,000 Total Operating Expenses 4,561,000 4,761,750 5,078,925 5,587,329 6,482,755

Operating Income 1,314,000 1,407,000 1,706,700 2,216,140 2,881,408

Income Statement E-Z MENUE INTERACTIVE

(Consolidated for US & UK)

Investment Analysis

0 1 2 3 4 5

Cash Flow -4000000 600000 800000 1600000 1450000 1150000

Cumulative Cash Flow -4000000 -3400000 -2600000 -1000000 450000 1600000

$(3,500,000)

$(2,500,000)

$(1,500,000)

$(500,000)

$500,000

$1,500,000

Payback Schedule of Investment

ROI = 11%

Closing

Closing statements / conclusion

More Information can be obtained on our website under Investment Opportunities.

Contact Info: investor@ezmenu.com

BY: Cat

Q&A