e2e research - value added outsourcing

E2E is more of a partner than a supplier. Their

teams’ professionalism, attention to detail and

ability to get difficult things done on time is second to none.

An Introduction to E2E Research Services Pvt.

Ltd.

Rupa Raje(Managing Director) : [email protected] Paul Roberts(Principal Consultant) : [email protected]

www.e2eresearch.com

mailto:[email protected]

mailto:[email protected]

http://www.e2eresearch.com/

Companies look at outsourcing for a number of reasons

• The need to support mulltipe research platforms

• Increase number of methodologies supported

• Better Staff utilisation

• Extend the reach beyond their own country

• Extend the languges supported

• Simplyfy the admin of aquiring and managing sample

• Increased ability to grow without stepped costs

• Increase business cost effectiveness

Why Outsourcing

““What ever the reason the delivery and services provided must match if not improve on what has been previously delivered internally”

Why Companies Choose E2E

Our experience: We are a team of highly experienced programmers, analysts, project managers and researchers. The team has extensive knowledge of market research methodologies, understanding and analysis of data, working on multiple platforms and managing projects throughout the life cycle of a project

Our quality: We believe in investing in resources, a ratio of 3:1, for quality assurance across all the services, since we only believe in delivering and not just promising quality. We optimise the processes based on client standards and style of working to achieve the desired quality

Our dedication: We are available round the clock to cater to our clients across the globe. We are completely committed and dedicated to the clients we work for.

Our consultancy: We provide recommendation to our clients to enhance their offer and bring out the best solution on a given project.

E2E Research Services

Some of our Services 1. Survey Programming in the most widely used platforms2. Programming and maintaining Diary Projects3. Programming in Sawtooth and developing Simulators4. Developing Survey Enhancement Tools using Flash, Flex and

Silverlight5. Data Management6. OE Coding, Charting7. Panel Management, Project Management and Transition

Management8. Analyzing online visibility of brands through Social Media

Research.9. Data visualisation10. Mobile study management



What our Clients sayE2E was able to design a tailored programme that met our complicated needs. The team at E2E are really

enthusiastic and open to any ideas & suggestions and we have therefore had a great working relationship

--E2E is a pleasure to work with. They conduct themselves in a manner which makes my life easier. They

are very reliable and are willing to do what it takes to not only get the job done but to deliver a high quality output. I enjoy working with them and I find their rates to be competitive.

--E2E is more of a partner than a supplier. Their teams’ professionalism, attention to detail and ability to

get difficult things done on time is second to none.--We have worked with E2E on a number of projects often with tight timescales and sometimes with

difficult to recruit samples. We find them extremely flexible and committed, and the fact that Jules and Vanessa are personally involved in all the work is a big plus point. We particularly value their specialist knowledge of direct marketing and direct mail and the insight they are able to bring in these areas.

--E2E does everything well to make our market research successful — excellent survey design, managing

field operations, analyzing at the back end and then communicating very clearly what the findings and implications are.

Project Management

Survey Programming

Data managementData

CollectionOE Coding &

Charting

Panel Managemen

t

Digital Research

Our Services


Project Management

Survey Programming

Data managementData


Charting

Panel Managemen

t

Data CollectionOnline and CATI

The quality of data is one of the most important aspect to success of a project. We have established network of partners across the globe who support our studies to reach the desired sample. These partners are known for their quality and follow the Market Research standards to manage their sample. Keeping the research objective in mind, e2e team reviews the quality and fall of data while the study is in field

We cater to various industries like B2B (IT), B2C, Healthcare, Travel, Energy, Automotive, Telecommunications and many more

Mobile

With the convenience of mobile surveys, you can reach consumers when they're online or on the go.

Get real-time feedback at conferences or events Track how people use your product throughout the day Collect first impressions when customers walk in/out to your store

E2E Research ServicesValue Add

Project Management

Survey Programming

Data managementData


Charting

Panel Managemen

t


Panel ManagementFor a number of clients E2E is a single point of contact to manage leading sample suppliers owning

millions of active panel across 75+ countries

Support online research with quality data across simple as well as hard to reach sample

Conduct quality online research with the help of specialty panels

Partnered with 23 panel providers

Cover 75+ geographies for all samples

Affiliation to the Market Research Society for the Geography operating in. For example CASRO in USA, ESOMAR in Europe.

Certification in Quality by a relevant certifying body. Certifications include BS7911/ MRQSA, ISO 20252, MRS and IQCS.

A check on the respondents IP address to ensure geographic spread

Global

Reach

Value Add

Project Management

Survey Programming

Data managementData


Charting

Panel Managemen

t

Survey Programming

• Scripting & Debugging of CAWI/CATI and IP projects

• Multi-lingual and Multi-country surveys including complex reporting through reportals

• Script surveys incorporating research methodologies (Conjoint in Sawtooth)

• One stop shop for multiple survey platforms

• ConfirmIT• MrDimension• SparQ• Kinesis• Voxco• Qualtrics• Survey Gizmo•

Requirement• Support with development &

integration of Javascript & Silverlight tools within surveys

• Support clients with sample, quota management, emailing & distributing incentives

• Transition of surveys from one platform to the other

• Supporting translation activities for multi-country (partner with a US translation company)

• Case Study - http://www.e2eresearch.com/images/E2E_Core/survey%20programming.pdf

Value• Quality driven metrics to maintain

delivery and change control

• Define SLA’s for large accounts to maintain quality, turnaround and communication

• Standard and customized processes defined for scripting and quality control

• 3:1 quality resources allocated

• Separate QA checklist derived from best practices

• Our proprietary tool to support QA testing which will be accessible by Researchers/PDS

Quality

Microsoft Office PowerPoint Presentation


http://www.e2eresearch.com/images/E2E_Core/survey%20programming.pdf



Project Management

Survey Programming

Data managementData


Charting

Panel Managemen

t

Data Management – Data Cleaning

• Write edit scripts to check data inconsistencies, missing data, outliers and logic of the questionnaire

• Create Macros for tracking studies to cut time for data cleaning activities

• Edits are written using various tools like SPSS and Quantum, MrDimension

• Data cleaning report published and sent to client before proceeding with tabulation

Requirement

• Quality is our top most value

• Faster turnaround time

• Support creating a standard checklist basis client requirement

•

Value

• Standard and customized processes defined for data cleaning

• Client standards like checking outliers, looped data, duplicate id are followed basis client instructions

• Create layouts basis multiple databases to be merged

Quality


Project Management

Survey Programming

Data managementData


Charting

Panel Managemen

t

Data Management – Data Processing

• Support creating data tab and banner specification

• Working on all formats of data file

• Providing consultancy creating tables on the interim data to avoid data discrepancy while collecting data

• Various platforms used• SPSS• Quantum• MrDimension• Wincross• SAS

Requirement

• Merging of different data into one format and creating the analysis

• Reviewing tables through the interim data and providing insight for any discrepancy in the data spread

• Help support performing the data weights and writing various algorithms

• Case Study - http://www.e2eresearch.com/images/E2E_Core/data%20processing.pdf

Value

• Quality driven metrics to maintain delivery and change control

• Define SLA’s for large accounts to maintain quality, turnaround and communication



• Separate QA checklist derived from best practices

Quality


http://www.e2eresearch.com/images/E2E_Core/data%20processing.pdf



Project Management

Survey Programming

Data managementData


Charting

Panel Managemen

t

Open Ended Coding & Charting

• Quantify data without losing importance of open response

• Understand the emotions in the data and bucket them into relevant code-frames

• Creating and populating PowerPoint charts & graphs

• Client specific standards are followed as defined

• Manual method to create charts and code open ends

• Support Ascribe based coding

Requirement


• Define various taxonomy for open ends basis client requirement

• Taxonomy wise bucketized output for open ended data

• Create client specific chart libraries with their standards and best practices

• Case Study - http://www.e2eresearch.com/images/open%20ended%20coding.pdf

Value



• Separate QA checklist derived from best practices and client specific standards for open ended coding and charting

• 100% Quality check the coded data against the code frame and charts against the formatting instructions as well as tabulated data

Quality


http://www.e2eresearch.com/images/open%20ended%20coding.pdf



Project Management

Survey Programming

Data managementData


Charting

Panel Managemen

t

Project Management

• Experienced project manager to handle complete life cycle of a project

• Project manager to act as a one point contact for a given project/client

• Ensures complete documentation

• Supervises the individual tasks and provides recommendation

• Average project management and market research experience of 8 years

Requirement


• Provide supervision across various tasks of the life cycle

• Bring out efficiency basis the team allocated to a client

• Efficiency brought in terms of quality, turn around time, cost and documentation

Value

• Standard and customized processes for the life cycle of a project

• Update best practices and client specific standards

• Metrics to be published on a weekly and monthly basis

• Documentation and continuous process improvement

Quality


Project Management

Survey Programming

Data managementData


Charting

Panel Managemen

t

Panel Management

• Designing and programming of demographic surveys as per panel requirements

• Linking of Panel survey to the portal

• Uploading of external database to the panel database

• Recruiting new respondents

• Sampling and profiling

• Reminder requirements

Requirement


• Profiling of samples per quota specification

• Maintaining scorecards

• Publish health report of panel

• Designing portal for respondents access

Value

• Standard and customized processes for the life cycle of Panel Management

• Maintain the quality of panel database

• Monitoring the sample activeness, external data uploading, recruiting through emails etc

• Monitoring the quality and health of the sample on a regular basis

Quality


Project Management

Survey Programming

Data managementData


Charting

Panel Managemen

t

Some of our new work


Apart from the regular traditional methodology of doing research, E2E supports various services by adding value through Creativity, Technology and using modern techniques of data collection

ENSUITE – Enhancement Suite for Marketing Research surveysIt is a library of flash, silverlight tools to move away from the old fashioned and monotonous online surveys and provide opportunities to broaden the implementation of new methodology through the use of graphical rather than text based questions

Infographic – A creative methodology for showcasing data and reports which is more appealing and emphasizes on covering multiple data points all at the same time

Social Media Research– Listening and engaging brand promoters, influencers etc through social media

Project Management

Survey Programming

Data managementData


Charting

Panel Managemen

t

Digital Research

ENSUITE

Enhancement Suite for Online Marketing Surveys


Project Management

Survey Programming

Data managementData


Charting

Panel Managemen

t

Digital Research

ENSUITE


ENSUITE is a collection of dynamic survey enhancement tools. These tools are designed and developed as an eye appealing concept to be incorporated in place of regular questions within a survey. These tools could be designed keeping the client branding in mind. A demo of such tools in various questions types / categories can be seen n our website.

These tools :

Collect various data points including time taken to give a responseHelp gauge higher survey participationDrive quality data due to interactive interfaces

We have also helped create graphics that help companies define their methodologies.

These tools help make the surveys look visually appealing and can be embedded in the respective survey platforms. E2E helps create such tools basis client requirement.

Check out demo tools on our site - http://www.e2eresearch.com/services/value-added-services/ensuite

http://www.e2eresearch.com/services/value-added-services/ensuite

Project Management

Survey Programming

Data managementData


Charting

Panel Managemen

t

Digital Research

INFOGRAPHICS

Graphically Interpretation


Project Management

Survey Programming

Data managementData


Charting

Panel Managemen

t

Digital Research

INFOGRAPHIC


E2E’s creative team create the infographics which take many forms

The information graphic captures

Key data points to help define the visual elements in simplified form and in plain English

Various data points at a given scale

Visually appealing graphics

Project Management

Survey Programming

Data managementData


Charting

Panel Managemen

t

Digital Research

Social Media Research

listen + engage + interpret


Project Management

Survey Programming

Data managementData


Charting

Panel Managemen

t

Value Add

E2E can help optimize online visibility of your brand by listening to and engaging to the brand promoters online


• Collect data available across the online media.

• Identify the competitor, the crowd, the influencer

• Collect real time listening to the conversations on the blogs, opinions, discussions, social networking sites, p2p media, micro media etc..

• Engage the drivers and influencers

• Collaboration and creation of value

• Use mix methodology of digital as well as traditional online research to get specific insights

• Support both Digital research and Traditional research as a mix or individual model

• Engage and maintain discussions, opinions and blogs as a service

• Filter the sentiments and perform the analysis for a given brand

• Competitor and trend analysis

• Consulting beyond listening to engaging customers and responding to them

Value

• Usage of multiple tools for performing enterprise social media monitoring and engagement

• The Research quality involves comprehensive 360 degree coverage

• Download river of posts and listen.

• Cull out the noise from the river of posts

• Pick the appropriate qualitative and meaningful views

• Derive the sentiment and the engagement score

QualityRequirement

Project Management

Survey Programming

Data managementData


Charting

Panel Managemen

t

Digital Research


Identify the Marketing objective

Translate into listening objectives

Define listening parameters

Identify the sources of data collection

blogs

TwitterFacebook

Engage respondents identified by recruiting them or through online discussions

No Room for professional survey takers

Integrate with other client data or a custom research study

Follow client blogs & continue engaging activity

Analysis and Curation

Interpretation of data patterns and Insights

Analyze the data collected through custom research

Longitudinal Analysis, analysis of relationship, text and semantic analysis, sentiment analysis

Engage

Inte

rpre

t

Dont

Project Management

Survey Programming

Data managementData


Charting

Panel Managemen

t

Digital Research


Listening Process• Identify the listening goal and the universe for listening• Define keywords, phrases, topics, sub-topics of conversation. Define the sources of data collection and add all of

these to the listening tools • Collect the data for reviewing • Identify the stakeholders for further engagement either through online discussions or recruiting them on the

panel

Engaging Process • Identified influencers, drivers, opinion makers are engaged further in the online forum OR• The stakeholders who posted their views online are contacted, educated and asked for joining on the panel. On an

average 75% agree to join• The data is further collected through the online discussions or through the surveys sent out to the stakeholders

who agreed to join the panel (The names of such respondents will be make transparent

Interpretation process• Share the final raw data

• Discussions collected online • Data through a traditional custom online study

• Segregate the sentiments and remove the noise or neutral responses• Data analysis basis the sentiments, interpretation of data patterns, segmentation , tag clouds• Collate the insights of traditional primary research and the digital research

Project Management

Survey Programming

Data managementData


Charting

Panel Managemen

t

Digital Research


Case Study (Social Media Research)Listening Goal : Blue Tooth device manufacturer wanted to listen for opinions, ratings and evaluations of

product features and key brands of blue tooth headset

Listening Solution: Longitudinal listening platform set up to monitor and extract discussion, sentiments and evaluations from most active sites

Insights and implications: - Sound quality, Battery life, fit/looks are the top 3 features discussed- Clients brand leads in Fit/Looks, lags in performance, features – notably sound quality

-----------------------------------------------------------------------------------------------------------------------------------------Listening Goal : Evaluation of credit cards owned and perception of competing cards in emerging growth

markets

Listening Solution: 30 day listening platform – content and tone of comments, specific delight and / or frustrations, WOM recommendations

Insights and Implications : - Discrepancy between what companies promised and what customers perceive companies

delivering single biggest source of dissatisfaction - Implications for customer service and product features / benefits communicated

E2E core services: Provided End to End support for all the activities of a Market Research project or organisation

24X7: We provide a round the a clock service.

Quality: Quality is our highest priority. We have a quality pool of resources and allocate 3:1 quality resources on the major activities

Efficiency: We enable organisation to increase profitability

Round the globe representation: USA, Europe and India

Commitment to innovation: Continue to develop new services and technologies to support clients


Summary

THANK YOU

AND

QUESTIONS


e2e research - value added outsourcing

Business