e6: discussing big data opportunities with firm...
TRANSCRIPT
#AALL14 #AALL14
E6: Discussing Big Data
Opportunities with Firm Partners,
from ‘No-Brainers’ to ‘Game Changers’
#AALL14
July 15, 2014 | 8:30-9:45 AM
#AALL14
Presenters
Emily Rushing
Competitive Intelligence Mgr
Haynes and Boone, LLP
Gina Lynch
National Director,
Knowledge Services
Bingham McCutchen LLP
John Bowers
Assistant Director, Business Dev
Fox Rothschild LLP
Jobst Elster
Head of Content &
Legal Market Strategy
InsideLegal.com
#AALL14
Big Data Presentation Outline
• Big Data, Big Picture, Big Opportunity
• Panelist use cases
• ‘20 in 20’: Useful Big Data resources
• Parting Shots: Big Data lessons learned, next steps
• Audience Q&A
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Big Data Primer
• What’s in a name
• Facts & Figures
• Need to know vs. nice to know
• Big or small … it’s all about value
• Big Data: Science, art or both?
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Big Data Reality
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Defining Big Data
IBM Big Data Survey: Respondents were asked to choose
up to two descriptions about how their organizations view big
data from choices above. Choices have been abbreviated,
and selections have been normalized to equal 100%.
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Big Data: The Complete Picture
Privacy
Data & Information Security
Data Governance – Policy, Process
Sustainability
Skill sets/expertise
Data Sources & Integrity
Distribution & Ownership of Results
Defensible Disposition
Infrastructure/
Tech platform
Data
Management
Visualization Applications Data
Analysis
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Big Data Origins
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Big Data in Legal
• Stats and status quo
• Practice side vs. compliance side
• Investment in Legal and Big Data
• Who’s doing what
• Game changers
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Big Data impact on ILTA firms in next 5 years? • 21% indicated they are still ‘not sure’
• 18% said ‘not much’
• 15% equated Big Data to needing to add more storage
Big Data’s positive impact on IT within the next five years? • 16% of respondents indicated that Big Data would lead to more strategic
use of data via predictive data modeling, data mining and more accessible data analytics
• Other positive impact answers: increased IT value; increased IT skills; addition of personnel; job security
Survey Says… Big Data Trends 2013 ILTA/InsideLegal Technology Purchasing Survey
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Infrastructure
NoS
QL
Data
bases
New
SQ
L
Data
bses
MP
P
Data
bases
Gra
ph
Data
base
s
Analytics
Hadoop O
n
Pre
m
Clu
ste
r
Serv
ic
es
Applications
Securit
y
Data Sources
Data
Sourc
es
BIG DATA LANDSCAPE, VERSION 3.0
© Matt Turck (@mattturck), Sutian Dong (@sutiandong) & FirstMark Capital (@firstmarkcap)
Data
Mkts
Open Source
Fra
me-
work
Clo
ud
Deplo
y
Query
/
Data
Flo
w
Data
Acces
s
Coord
i
n-a
tion
/
Work
-
flow
Real-
Tim
e
Sta
t
Tools
Machi
ne
Learn
i
ng
Cro
wd-
sourc
ing
Ap p
De
v.
Cross Infrastructure /
Analytics
Manag
em
en
t /
Monitori
ng
Big
Data
Analy
tics
Pla
tform
s
Machin
e
Learn
ing
Locatio
n/
People
/
Eve
nts
Big
Data
Searc
h
Unstr
uctu
red D
ata
Socia
l
Analy
tics
Log
Analy
tics
Cro
wd-
Sourc
e
d
SM
B
Analy
ti
cs
Serv
ic
es
For
Busin
ess
Analy
sts
Real-
Tim
e
Ad O
ptim
ization Publis
h
er
Tools
Fin
ance
Hum
a
n
Capit
al
Mark
etin
g
Gove
rnm
ent
/
Regula
tion
Leg
al
Industr
ies
Health
Sens
or
Data
Data
Scie
nce
Pla
tform
s
/Tools
BI
Pla
tform
s
Educati
on/L
ear
nin
g
Securit
y
Sta
tistical
Com
putin
g
Searc
h
Incub
at-
ors
&
Schoo
ls
Sto
ra
ge
Data
Vis
ualiz
ation
Exited: Acquisition or IPO
AI
Data
Tra
nsfo
rmation
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Panel Use Cases
• Fox Rothschild LLP
• Haynes and Boone, LLP
• Bingham McCutchen LLP
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Fox Rothschild Use Case: Data Scientists
• Business world dealing with data “in varieties and volumes never encountered before.”
• Professionals who are distilling actionable pieces of info from disparate data sets
• Masters degrees at schools from MIT to UT Austin
Source: “Data Scientist: The Sexiest Job of the 21st Century,”
Harvard Business Review, October 2012
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Internal Silos
Administrative Departments
Traditional sources
• Libraries/KM, IT, Accounting
Overlapping sources
• HR, Marketing, Conflicts
Practice Areas
Lit Support: eDiscovery, forensics, doc productions
Forms libraries
Matter budgets
Herbalskincareblog.com
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External Forces
• Clients calling for lower costs
• Attorneys just want to practice law
Billing, collection disputes, personal marketing, clearing conflicts, firm administration
• Bottom line: Be the solution
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Haynes and Boone Use Case
• We use Big Data for competitor, market, industry intelligence sourcing. Also internal data solutions for understanding clients and products.
• KITs – Define your question(s) then develop data solutions. Companies do this backwards.
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Haynes and Boone
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Bingham McCutchen Use Case:
Direct more users to the library by cross-selling our services and targeted marketing efforts
• Are reference statistics the correct gauge?
• What library services are being used and by whom?
• Are they passive or active users?
• Can library services use be tied to a lawyer’s profitability or rainmaking success?!
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Reference Requests by Practice Group
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Alerts by Practice Group
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Individual Practice Group by Requests
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Individual Practice Group by Alerts
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Tableau Chart by Class of Lawyer
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Big Data Resources ʽ20 in 20ʼ
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Big Data ʽ20 in 20ʼ
Justia (justia.com) - Case law, codes, regulations
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Big Data ʽ20 in 20ʼ
USPTO Patent Search (patft.uspto.gov) Constitutionally-mandated database, patent listings from 1976
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Big Data ʽ20 in 20ʼ
Manzama (www.manzama.com)
Listening platform, client news aggregator
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Big Data ʽ20 in 20ʼ
Mondaq (Mondaq.com) Reproduction of legal analysis from law firms all over the world
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Big Data ʽ20 in 20ʼ
Thomson Reuters Monitor Suite – Case Outcomes (http://thomsonreuters.com/monitor-suite)
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Big Data ʽ20 in 20ʼ
Tableau Public (www.TableauPublic.com) - Interactive graphs, maps, dashboards, suggests solutions, graphics are live
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Big Data ʽ20 in 20ʼ
ABA Section of Science & Technology Law: Big Data (http://apps.americanbar.org/dch/committee.cfm?com=ST192010)
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Big Data ʽ20 in 20ʼ
DocketNavigator (www.docketnavigator.com)
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Big Data ʽ20 in 20ʼ
Judicata (www.judicata.com) big data for legal research
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Big Data ʽ20 in 20ʼ
InsideLegal.com Legal Big Data Resources (http://insidelegal.typepad.com/files/legal-big-data.html)
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Big Data ʽ20 in 20ʼ
Fierce Big Data (www.fiercebigdata.com)
Exhaustive news on big data and business analytics
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Big Data ʽ20 in 20ʼ
Innovation Enterprise Big Data LinkedIn Group (100K+ members) (www.linkedin.com/company/innovation-enterprise---big-data)
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Big Data ʽ20 in 20ʼ
Predictive Analytics: The Power To Predict Who Will Click, Buy, Lie or Die (www.predictiveanalyticsworld.com/book)
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Big Data… Parting Shots
• Lessons Learned
• Next steps
• Resources
▪ Big Data Resource Guide (bit.ly/legalbigdata)
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Questions & Answers
Emily Rushing
Competitive Intelligence Mgr
Haynes and Boone, LLP
Twitter @Emily_Rushing
Gina Lynch
National Director,
Knowledge Services
Bingham McCutchen LLP
John Bowers
Assistant Director, Business Dev
Fox Rothschild LLP
Jobst Elster
Head of Content &
Legal Market Strategy
InsideLegal.com
Twitter @InsideLegal