ea sales enablement

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© 2012 Forrester Research, Inc. Reproduction Prohibited 1 © 2009 Forrester Research, Inc. Reproduction Prohibited March 2012 Forrester’s CIO Forum From Collaboration To Co-Creation Forrester’s Enterprise Architecture Forum Infusing Enterprise Architecture Into Your Business

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Page 1: Ea sales enablement

© 2012 Forrester Research, Inc. Reproduction Prohibited1 © 2009 Forrester Research, Inc. Reproduction Prohibited

March 2012

Forrester’s CIO ForumFrom Collaboration To Co-Creation

Forrester’s Enterprise Architecture ForumInfusing Enterprise Architecture Into Your Business

Page 2: Ea sales enablement

© 2012 Forrester Research, Inc. Reproduction Prohibited2

EA THEME: Infusing Enterprise Architecture Into Your Business

Agility is a key business issue – and the top driver for EA

practices.

Sustainable agility, while streamlining cost and complexity

requires that enterprise architecture is infused in your business

strategy – requiring new practices and greater maturity in

how EA is practiced today.

Page 3: Ea sales enablement

© 2012 Forrester Research, Inc. Reproduction Prohibited3

• EA programs struggle with business engagement, with their

integration into business and IT planning and governance, and

with making EA business-relevant. Forrester’s EA Forum gives

you the strategies and tools to overcome these challenges.

• Business Technology organizations are currently consumed with cloud

and mobile strategies – but what’s next that they should think

about? Forrester’s EA Forum will educate you on key emerging

technology trends that have the potential to change your

business.

Why is the EA Forum important to the EA Professional? Why attend?

Page 4: Ea sales enablement

© 2012 Forrester Research, Inc. Reproduction Prohibited4

EA Content Highlights

In-depth sessions and keynotes on making architecture

relevant to your business.

Best practices on organizing the practice of EA, and maturing

your EA practices.

Emerging Technology Sessions:

Dynamic Case Management, Big Process, Content Analytics

Case Studies from winners of the

Forrester/InfoWorld Enterprise Architecture Award

Page 5: Ea sales enablement

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Joint CIO & EA Forum Keynotes

Joint CIO/EA Opening Industry Keynote

The New Normal

Peter Hinssen

Entrepreneur, Lecturer, Writer and Co-Founder of Across Group

Joint CIO/EA Opening Forrester Keynote

Balancing Agility And Governance In An Empowered BT

WorldBrian Hopkins, Principal Analyst

Khalid Kark, Vice President, Research Director

EA Keynote

Andrew Bartels

Vice President, Principal Analyst,

Forrester Research

The Role of Smart Computing In Business Transformation

EA Emerging Tech Sessions

Getting Value From Big Data With Big Process Clay Richardson, Senior Analyst, Forrester

Evolve Your Analytic Infrastructure To Include New Information Sources And Use CasesLeslie Owens, Senior Analyst, Forrester

Dynamic Case Management: Bringing BPM, Social, Mobile, And Analytics TogetherCraig Le Clair, Vice President, Principal Analyst, Forrester

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EA Super-sessions

Getting From Business Architecture To Business Implementation

Randy Heffner, Vice President, Principal Analyst

Managing Business ServicesHenry Peyret, Principal Analyst

Synergies Across Silos: Approaches To Governing Structured And

Unstructured InformationGene Leganza, Vice President, Principal Analyst

and Alan Weintraub, Principal Analyst

EA Maturity: How To Decide What To Improve Next Year (And Get It Done)

Tim DeGennaro, Researcher

Organizing Your “Practice of EA”Gene Leganza, Principal Analyst

Agile Technology Innovation And Management

Brian Hopkins, Principal Analyst

EA Emerging Technology Insights

Dynamic Case Management: Bringing BPM, Social, Mobile, And Analytics

Together To Improve The Customer Experience

Craig Le Clair, Vice President, Principal Analyst

Evolve Your Analytic Infrastructure To Include New Information Sources And

Use Cases Leslie Owens, Senior Analyst

Getting Value From Big Data With Big ProcessClay Richardson, Senior Analyst

Page 7: Ea sales enablement

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EA - AGENDA FORMAT (EMEA)

8.00 Registration

9.00Welcome and Opening Remarks Sharyn Leaver/Matt Brown

9.10The New NormalPeter Hinssen, Entrepreneur, Lecturer, Author and Co-Founder, Across Group

9.50Balancing Agility And Governance In An Empowered BT WorldBrian Hopkins/Khalid Kark, Forrester

10.15

Break

10.50

Platinum Sponsor Keynote

11.30

Time to Make Your Business Smart – The Role Of Smart Computing In Business TransformationAndrew Bartels, Forrester

12.00

Changeover

12.10

Premier Sponsor Keynote

12.40

Lunch

2.00 Industry Case Studies

2.45 Changeover

2.55 Guest Exec Forums

3.25 Break

3.55 Super-sessions

5.35 Drinks Reception

Joint with

CIO

Forum

Tuesday, June 19

8.00 Registration

9.00Welcome and Opening RemarksSharyn Leaver, Forrester

9.15Insights From EA LeadersThomson Reuters, EON

10.15

Break

10.50

Emerging Technology Insights

11.50

Lunch

1.10 Super-sessions

2.50 Close of Forum

Wednesday, June 20

PLEASE CHECK THE WEBSITE FOR

THE LATEST AGENDA

www.forrester.com/eafemea12

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Participating Sponsors

Las Vegas Paris

Premier

EA CIO EA CIO

Platinum

Gold

Silver