ea sports season ticket - internet trailer

8/3/2019 EA Sports Season Ticket - Internet Trailer

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EA SPORTS SEASON TICKET – Heavy VO Concept6/25/11

:30 “INFINITE CONNECTIVITY”

INT. cool, modern loft space where a gamer (20-25) plays Madden 12. The roomdarkens. Flashbulbs pop. Pan to Peyton Hillis (through VFX) races toward us.

NARR: “Youʼve got game. So do about ten thousand other gamers.The question is: what separates you?”

Hillis – “in the room” – makes a sensational grab, faces an oncoming cornerback.“On-screen Hillis” make his move.

NARR: “Whatʼs your extra edge the other guy doesnʼt see… until hefeels it like a wrecking ball.”

In-room Hillis levels the cornerback with a forearm to the facemask.

NARR: “Welcome to Sport Season Ticket.”

Now, we transition from Madden and Hillis to in-room players from otherparticipating titles.

NARR: “Itʼs your ticket to getting closer to the game than ever withtwenty percent discounts on downloadable content…”

GFX: 20% DISCOUNT ON DOWNLOADABLE CONTENT

In-room striker (FIFA) sends a ball past the keeper, celebrates. Gamer smirks.

NARR: “Itʼs three-day early release of games so youʼre perfectingpost-goal celebrations before your friends even sniff thefield.”

GFX: 3-DAY EARLY RELEASE OF GAMES

On-screen center (NHL) does some fancy puck-work. In-room player unload aslapshot that whizzes that shatters a face. Gamer smiles.

NARR: “Itʼs premium web content that takes your experience, and

cranks it up about eight powerful notches.”GFX: FREE PREMIUM WEB CONTENT

On-screen college running back (NCAA football) dives over the defense.

NARR: “The Season Ticket earns you swagger. Flaunt it withexclusive membership recognition.”

GFX: EXCLUSIVE MEMBERSHIP RECOGNITION




In-room college running back points to his bicep as heʼs mobbed by teammates.

NARR: “No matter the game, no matter the match-up, no matter theplayer, everyone wants glory…”

Logos & game capture for FIFA, NHL, Tiger Woods PGA Tour, NCAA Football

NARR: “Some just want it a little more.”

TITLE: EA SPORTS SEASON TICKET

NARR ALT A: SUBSCRIBE FOR ONLY $24.99/YEAR THROUGH XBOX LIVE

NARR ALT B: SUBSCRIBE FOR ONLY $24.99/YEAR THROUGH

THE PLAYSTATION NETWORK




:90 “INFINITE CONNECTIVITY”

INT. cool, modern loft space where a gamer (20-25) plays Madden 12. The roomdarkens. Flashbulbs pop. Pan to Peyton Hillis (through VFX) races toward us.Shaky hand-held camera boosts intensity, realism.

NARR: “Youʼve got game. Yeah, you and about ten thousand othergamers. The question is: what separates you?”

Transition from VFX to Hillis roto-scoped from game-capture and heavily treated,to appear as if heʼs in the room. Edges of shots will include the gamer, but just atop of his head, a shoulder, or profile, blurry in the foreground.

NARR: “You know what Iʼm saying. Itʼs that extra edge the other guydoesnʼt see… until he feels it like the grill of a runaway

tractor-trailer hauling a ten-ton payload of intensity,adrenaline and desire.”

GFX: EA SPORTS SEASON TICKET

In-room Hillis levels the cornerback with a forearm to the facemask.

NARR: “The difference, you ask, between the truck and the guy whogets a face full of it? Itʼs called Sport Season Ticket…”

Now, we transition from to in-room players from other participating titles.

NARR: “Itʼs twenty percent discounts on downloadable content.Translation: you - closer to the game than youʼve ever beenbefore. Smelling every huddle, feeling every header, andhope you like the taste of hard rubber…”

GFX: 20% DISCOUNT ON DOWNLOADABLE CONTENT

Montage of in-room huddles (NCAA Football), beautiful header (FIFA), a slapshot off a goalieʼs facemask (NHL)

NARR: “Itʼs three-day early release of games. So you

ʼre runningpost routes, rattling the boards, and going top-shelf from

thirty-five yards out before your friends even sniff the field.When they finally show up, theyʼll find out whose housetheyʼre in.

GFX: 3-DAY EARLY RELEASE OF GAMES




Action corresponds to narration. On screen, an NFL receiver runs a route, a NHLplayer blindsides another, a FIFA soccer player winds up to blast a shot on goal.Then, plays complete in the room with a spectacular grab - both feet just in(inside the edge of the carpet that is), the hockey player slamming against awall/window, a beautiful shot bending a corner in the room.

NARR: “Think weʼre stopping there? Season Ticket turns the cornerand turns on the after-burners with free premium webcontent that takes your EA Sports experience, and cranks itup about eight fist-pumping, victory-screaming, rivalry-intensifying notches”

GFX: FREE PREMIUM WEB CONTENT

On-screen college wide receiver puts on a move, then turns of those after-burners. Sets up in-room action including Tiger Woods screaming after watching

a putt fall, FIFA players from rival teams tangling.

NARR: “Having the Season Ticket means something. It IS swagger.It IS pride. It IS passion. It IS desire. Let everyone know youhave it with exclusive membership recognition.”

GFX: EXCLUSIVE MEMBERSHIP RECOGNITION

In the room, a montage of over-the-top celebrations by players from NHL, FIFA,Madden and NCAA Football. Frustrated opponents look on, punch ground.

Logos and game capture for –

FIFA - Lionel Messi at mid-field. Repeat for –NHL – Tim Thomas in front of net at Stanley Cup FinalsTiger Woods PGA Tour – Tiger on the 18th at AugustaNCAA Football – Cam Newton on the line of scrimmage

NARR: “No matter the stadium, coliseum, or hallowed ground... Nomatter the sport, the match-up, or the player… Everyonewants the glory. But for those who want it more… This is theTicket.”

TITLE: EA SPORTS SEASON TICKET

NARR: “But for those who want it more… This is the ticket.”

ALT A: SUBSCRIBE FOR ONLY $24.99/YEAR THROUGH XBOX LIVE

ALT B: SUBSCRIBE FOR ONLY $24.99/YEAR THROUGH THEPLAYSTATION NETWORK

ea sports season ticket - internet trailer

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