eaa design manual spar - european athletics · i ask you to please ensure that the logotypes and...

EAA Brand Design ManualCHAPTER 4

SPAR European Cross Country ChampionshipsSPAR European Cup

Design guidelines for event-related printed material.

able as members of the same family. The EAA Brand Hierarchy,which you can view on the next page, shows how everythingcomes together.

We at the EAA are confident that the new visual identity willbetter position European Athletics in its highly competitive andchanging environment and strengthen the many important rela-tionships within our sport.

I ask you to please ensure that the logotypes and applications inthis EAA Brand Design Manual are used in the manner describedherein.

For any queries on implementing our new visual identity pleasecontact the EAA office.

Kind regards

H A N S J Ö R G W I R ZP R E S I D E N T

Dear User

In 2004 the EAA experienced a number of major changes. As apart of the process, the EAA Council decided that the time wasright to take a step forward in building the image of EuropeanAthletics by creating a new, up-to-date logotype and brandarchitecture.

It is our strongly held belief that to maintain and improve ourposition among the most popular sports, the EAA must have amodern, comprehensive communications strategy, includingconsistent and recognisable graphic design, and that this strategymust embrace all European Championships and other competi-tions held under the auspices of the EAA.

You can see that the new logotype we have created depictsstylised tracks representing the movement patterns, grace andcolourful nature of our sport. You will also notice the wordmark with the two words “European Athletics”. This reflects ourbelief that the general public relates to our sport rather than toits governing bodies.

The new visual identity, which is to be used exclusively for allapplications, links all of our competition and non-competitionevents, giving them a common look and making them recognis-

CalendarConference

Council

Congress

Seminars

Etc.

European Cup 1st League

European Cup 2nd League

European Cup Combined Events

Super League


1st League


2nd League

European Cup Winter Throwing

European Cup 10.000m

European CupRace Walking

MASTERBRAND

EUROPEANCOMPETITIONPROGRAMME

EUROPEANCHAMPIONSHIPS MAJOR EVENTS OTHER EVENTS

OUTDOOR INDOORCorporateActivities

EAA Permit

EAA Patronage

European CupChampion Clubs

AssociatedCompetitions

E AA PATRONAGE

EAA BRAND HIERARCHY3

USING THE MANUAL

APPROVAL PROCEDURE

ATTACHMENTS

EAA LOGOTYPE

SPAR LOGOTYPE

EVENT LOGOTYPE DESIGN

INTERNATIONAL PARTNER LOGOS

NATIONAL PARTNERS AND INSTITUTIONS LOGOS

ELEMENTS TO FORM THE EVENTEvent imageTypographyEvent colourEvent wireframeEvent patternUsing the Event Pattern - Advanced

APPLICATIONS STATIONERYLetterheadsEnvelopes (optional)Business cards (optional)Compliment Slips (optional)

NotepadsFax sheetsCompetition formsHotel reservation and accreditation formsPress releasesStart lists and result sheets

APPLICATIONS INFORMATION MATERIALStandard front coverStandard back coverProgrammeMedia guideTeam manualStatistics handbookResults bookVIP event guideFolderBulletin

APPLICATIONS EVENT PROMOTIONAL MATERIALComposite boardEvent presentation boardPosterLeaflet/Flyer

APPLICATIONS EVENT MATERIALTicketsAccreditation cards - GMS

Press conference backdropOfficial vehicle decalsInvitationsMenu cards (optional)Name place cards (optional)Meal vouchersStickers for take-off boardsCrash mat coversHurdle stickersSeat stickersParking passes

APPLICATIONS EVENT SIGNAGE AND DISPLAY MATERIALAdvertising boardsStartline gantryFinishline gantryWelcome/entrance/directional signage Venue dressing and decoration

ARTWORK TEMPLATESCover portrait 210x297mmCover landscape 297x210mmPoster 297x420mm Letterhead 210x297mm

GLOSSARY

ATTACHMENTS DOWNLOAD

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6

7

8

10

11

14

15

161617171718

20202121

212121212121

22222323232324242425

26262727

2829

303031 3131313232323232

3333333434

35373940

41

42

CONTENT SPAR European Cross Country Championships SPAR European Cup4

USING THE MANUAL SPAR European Cross Country Championships SPAR European Cup5

This Manual is for the use of those involved in the design and pro-duction of promotional or information material for EuropeanAthletics Association Events.

For further guidance or information, please contact:

European Athletics Association

Avenue Louis-Ruchonnet 18

CH – 1003 Lausanne

Contact: Bernadette Brun Brenger

E-mail: [email protected]

USING THE MANUALThe purpose of this manual is to provide LOCs with guidelines onevent design as required by the EAA for events in the TOP pro-gramme. The guidelines clarify the elements that must appear onevent materials, together with the sizes and positions of those ele-ments.

The objective is to complement the LOC’s own design work, not totake away the creative flair that an LOC brings. If for any reason anLOC cannot comply with some of these guidelines, please contactthe EAA for further discussion and guidance.

The EAA will always try to find a way to accommodate the wishesof an LOC within the contractual and other requirements of theEAA and the International Partners.

The contents of this manual will be updated from time to time.Any updates will be provided to you as they arise, with clearinstructions as to their application. These updates will form an inte-gral part of the Design Manual.

We hope you find these guidelines helpful. If anything is unclear orif you have any questions, please do not hesitate to contact theEAA.

LOC Event DesignThe design guidelines in this manual are provided to help the LOCsin their work with the production of promotional or informationmaterial for the event. The guidelines are created to strengthen theevent’s overall appearance and to link the different applications intoa complete event design.

The event design uses several graphical elements that togetherform the overall look of the event.

Event LogotypeAll the event logotypes carry the EAA picture mark, event title, cityname and year.

This manual includes examples of various event materials. However,this is not comprehensive – there are many occasions where theEvent Design can and should be used. If you have any designqueries about a particular item you wish to produce, please contactthe EAA, who will be happy to provide guidance.

APPROVAL PROCEDURE SPAR European Cross Country Championships SPAR European Cup6

All materials produced for, or related to, an EAA event are to besubmitted by e-mail to the EAA for approval prior to production.Materials include licensed products and packaging, all forms ofadvertising and promotional materials. Please provide artwork inAdobe Acrobat using the pdf format. Layouts sent by fax cannotbe accepted.

LOC Event DesignThe LOC must submit examples of what the design will look like onvarious event materials for EAA approval. The LOC’s event materialis to be prepared in accordance with the EAA Design Manual.

The EAA will provide its comments within seven working days ofreceipt of the LOC’s design concept. If any changes are requested,the LOC will need to re-submit the amended design for final com-ments/approval. The EAA will provide approval of the amendeddesign in writing within two working days, on condition that all therequired amendments have been made.

Individual Event MaterialIn order to facilitate the approval process, the LOCs are asked toprovide the EAA with a complete list of all event materials plannedfor production. All event materials are to be designed in accord-ance with the EAA Design Manual. In addition, the LOCs are askedto provide a production schedule for all event materials. The pro-duction schedule is to be provided at least eight weeks before thefirst event material is due for approval by the EAA. This schedulewill greatly assist the LOC in its production planning. Without thisschedule, the EAA cannot guarantee that the approval periods stat-ed below will be adhered to.

The EAA has the right to review, request changes and approvedesigns for all materials related to its events. Before finalising thedesign of any event materials, the LOC is requested to send a pro-visional layout to the EAA for review and comments.

The period for review comments from the EAA is three workingdays from receipt of artwork from the LOC. If any changes are tobe made, the LOC will need to re-submit the amended artwork forfinal comments and approval, which will be given by the EAA inwriting within one working day, provided all required amendmentshave been made. This procedure is intended to avoid any reprintingby the LOC of any materials that have not been approved by theEAA. Any such reprinting of materials not formally approved by theEAA will be at the expense of the LOC.

ATTACHMENTS SPAR European Cross Country Championships SPAR European Cup7

LOC Event Design TemplatesApplication templates are available for Covers, Posters andLetterheads. These templates are made in Quark Xpress 4.11. Thetemplates are not finalised artwork so be sure to use the correctgraphic elements (event colour, event wireframe and so on) desig-nated for the event.

Event Logotype TemplatesTemplates are also available for the Event logotypes. Only the cityname and the year can be changed. The templates are in Illustratoreps format.

EAA LogotypeThe EAA logotype can be downloaded as an Illustrator eps file, suit-able for both PC and Macintosh. The logo is available in four-colourprint (CMYK), black print and Pantone print.

The logo can also be downloaded for web publication (RGB). Theweb logo is saved as a jpeg file. Contact the EAA for instructions.

When using the EAA logo, be sure to observe the safety zonedescribed in the manual.

Event graphic elementsFor the Major and Other Events, graphic materials are available asIllustrator eps files.

See the design manual for reference and guidelines.

International Partner logotypesThe International Partner logotypes (SPAR, Seiko, Epson andEurovision) can be downloaded as composites.

R: 62G: 101B: 180

Pantone 2935 C

C: 90%M: 55%Y: 0%K: 0%

R: 249G: 88B: 23

Pantone 1665 C

C: 0%M: 70%Y: 100%K: 0%

R: 255G: 164B: 28

Pantone 137 C

C: 0%M: 40%Y: 100%K: 0%

R: 0G: 0B: 0

Pantone Black

C: 0%M: 0%Y: 0%K: 100%

R: 0G: 0B: 0

Pantone Black

C: 0%M: 0%Y: 0%K: 100%

COLOURS

EAA LOGOTYPE SPAR European Cross Country Championships SPAR European Cup8

Please observe that images and colours are not shown correctly on a monitor.

1 2 X

1 2 X

1 2 X1 2 X

X X

1 2 X

1 2 X

X

Safety zone on white backgroundWhen the logotype is used on a white back-ground the safety zone shows the minimumclear area around the logotype.

Safety zone on coloured backgroundThe logotype has an integrated white solidbehind the picture mark and word mark. Thisenables the logotype to be placed on colouredbackgrounds. There should be a minimum clear area aroundthe white solid block. It is always preferable toexceed the minimum.

SAFETY ZONE

EAA LOGOTYPE SPAR European Cross Country Championships SPAR European Cup9

KEYLINE DOES NOT PRINT

VERSION 1A - TO BE USED WHEN ONLY BLACK IS AVAILABLE

VERSION 3A - SHOWING THE WHITE SPACE AROUND THE LOGOTYPE

• When only a single colour is available the logotype can be produced in black and white, see version 1A.

• When black and one other colour is available, the logotype can be printed in the corporate red and black (SPAR band in red and tree in black), see version 2A. However, this variation is only to be used in very rare cases - wherever possible endeavour to produce the logotype in red and green as shown.

• In each case the blue keyline shows the proportions of the logotypes and the area outsidethe symbol and namestyle that is an integral partof the identity and should always remain white - clear of all text and foreign symbols.Please see example 3A.

WHITE BLACKBLACK

VERSION 2A - TO BE USED WHEN ONLY BLACK AND ONE OTHER COLOUR IS AVAILABLE

KEYLINE DOES NOT PRINT WHITE BLACKRED (PMS 185)

Please note that the blue keyline does not print - it is a holding line only and marks the area outside

the symbol and namestyle that remains in white and which is an integral part of the identity

SAFETY ZONE

Version A on this page marks out the proportions of thelogotype and the area outside the symbol and namestylethat is an integral part of the identity and should alwaysremain in white. The logotype shown here is for themajority of identity applications.

SPAR COLOURS1/15 A

A

VERSION A - PREFERRED VERSION OF THE LOGOTYPE

GREEN (PMS 356)

1/15 A

1/15 A

A

A

A AA1/4 A1/4 A

16/15 A

RED (PMS 185) WHITE

Please note that the blue keyline does not print - it is a holding line only and marks the area outside

the symbol and namestyle that remains in white and which is an integral part of the identity

Please note that the the tree symbol is correct when it breaks slightly

above and slightly below thelimits of the red band

For further information see SPAR Design manual.

SPAR LOGOTYPE SPAR European Cross Country Championships SPAR European Cup10

C: 0%M: 91%Y: 76%K: 0%

R: 0G: 100B: 49

Pantone 356 C

Pantone 185 C

C: 100%M: 0%Y: 91%K: 27%

R: 252G: 25B: 33

SPAR European Cross Country Championships

SPAR European Cup

Each event is given a specific colour which is used in the logotype and in all the applications.

Event title

Event colour

Event logotype

C: 0%M: 91%Y: 76%K: 0%

R: 0G: 170B: 60

Pantone 361 C Pantone 185 C

C: 75%M: 0%Y: 100%K: 0%

R: 252G: 25B: 33

EVENT LOGOTYPE DESIGN SPAR European Cross Country Championships SPAR European Cup11


The images on this page are in 70% size.

1. Draw a box measuring 85 x 50 mm.

2. Copy the box, scale it by 94.5% andmake it white. Place the two boxescentred.

3. Tilt the inner box by 3.5°.

4. Apply rounder corners. Outer box by 6.0 mm.Inner box by 5.5 mm.

Copy the coloured outer box andplace it behind. Add a white out-line 1.3 mm thick.

Creating the frame Adding the white outline


3,5mm

2,5mm

5mm

5mm

5mm

3 4 5

2 EAA picture mark. Scaled 48% from original file.

1 SPAR logotype 60 x 10 mmPlace the SPAR logotype centred horizontally above the green line. Centre the logo-type vertically with the frame. The space on the left and the right side of the logo-type should be equal to the space between the red box and the green tree symbol.

3 Agenda Bold 21p/20p

4 Agenda Semibold 26p

5

Tilt: 5°

Agenda Bold 18p Tilt: 5°

The images on this page are in 100% size.

130

Centred*

*

Adding the SPAR logotype, EAA picture mark, event title and city name

1

2


INTERNATIONAL PARTNER LOGOS SPAR European Cross Country Championships SPAR European Cup14

Used on Cover back sides, Composite board etc.For artwork files see attachments page 42: partner_logos_1.eps

Used on Posters, Letterheads etc.For artwork files see attachments page 42: partner_logos_2.eps

Using the international Partner LogosThe International Partner logos must be included on all printed mate-rials and signage. All uses of these logos must be approved by EAA.

The International Partner logos are produced as two different com-posites. These composites are used for different applications, see thisManual for guidance.

EAA will provide the LOC with artwork for International Partner logos.The LOC must use this artwork exactly as provided – no alterationsare permitted.

Partner logos composite 1

Partner logos composite 2

At the time of the production of this Manual, the InternationalPartners of the EAA programme are:

SPAR, Principal PartnerSPAR joined the EAA programme as Principal Partner in 1996 and hasrenewed its contract until the end of 2007. SPAR ’s exclusive categ-ories are cola and retail grocery. At the time of printing this Manual,SPAR is the title partner of the SPAR European Cup and the SPAREuropean Cross Country Championships.

Eurovision, Official Television PartnerThe EBU, through Eurovision, has been the Official BroadcastPartner of the EAA since 1991. Its exclusive category is all forms ofbroadcasting rights in Europe.

SEIKO, Official Timing and Measurement CompanySeiko has provided the official timing and electronic distance meas-urement for the EAA programme since 1991 and continues until theend of 2007. Seiko’s exclusive categories are timing and distancemeasurement as well as clocks and watches.

Epson, Technical PartnerEpson is the EAA’s newest technical partner, joining the programmein the middle of 2001 and will continue to the end of 2007. Epson’sexclusive category is Commentator Information Systems (CIS).

NATIONAL PARTNERS AND INSTITUTIONS LOGOS SPAR European Cross Country Championships SPAR European Cup15

National Partner logosNational Partner logos will not appear on all event materials – pleaserefer to the specific event materials later in this Manual for guidance.International Partner logos will always have priority placement.

• Where National Partner logos are included, each logo must be50% smaller than the size of an International Partner logo (exceptSPAR, for which special conditions apply).

• See example of usage.

Institutional logosThe Institutional logos will not appear on all event materials – pleaserefer to the specific event materials later in this Manual for guidance.

• Where Institutional logos are included, each logo must be 50%smaller than the size of an International Partner logo (except SPAR,for which special conditions apply).

• See example of usage.

Intellectual property rightsThe EAA/LOC standard contract states:

• “All Intellectual Property Rights in or related to the Event, includ-ing without limitation rights to all logos, mascots, symbols, legendsor other devices associated with the Event are and shall remainthe sole property of the EAA.

No logo, trademark, emblem, mascot or similar device shall beused in connection with the Event without the prior writtenapproval of and in accordance with the direction and require-ments of the EAA.”

Example of Standard back cover with International Partners, National Partners and Institutions.

INTERNATIONAL PARTNERS

NATIONAL PARTNERS

INSTITUTIONS

INSTITUTIONLOGOTYPE

INSTITUTIONLOGOTYPE

INSTITUTIONLOGOTYPE

NATIONALPARTNER

LOGOTYPE

NATIONALPARTNER

LOGOTYPE

NATIONALPARTNER

LOGOTYPE

NATIONALPARTNER

LOGOTYPE

NATIONALPARTNER

LOGOTYPE

The SPAR European Cross Country Championships and the SPAREuropean Cup are title events for EAA’s partner SPAR.

The aim of the LOC is to create an event with a strong identity.This identity is created through a number of elements, which willensure both a strong local feeling and EAA brand consistency:

Event imageThe LOC has the opportunity to create its own image/images foruse as a basis for the materials within the framework of the EAAEvent Design guidelines. These images should be influenced by ath-letic movements, by expressing movement and dynamics. Theimage has to be submitted to the EAA for approval.

TypographyThe EAA typography to be used in all material is FB Agenda. Example of the typeface FB Agenda Semibold

Examples of images

A B C D E F H G H I J K L M N Oa b c d e f g h i j k l m n o 1 2 3 4

ELEMENTS TO FORM THE EVENT SPAR European Cross Country Championships SPAR European Cup16

Event colourThe EAA has chosen a specific colour for each event. This colour willappear throughout the event material.

Event wireframeA wireframe image of the EAA logotype is created, for use as agraphic element in certain applications. The wireframe image alwaysuses the event colour. The wireframe image may be cropped (cut) tofit the layout.

Event patternA special event pattern is created for use as a decorative element.The event pattern always uses the event colour. The pattern may berepeated horizontally and it may be cropped (cut) to fit the layout.



SPAR European Cup

SPAR European Cup


SPAR European Cup


Using the Event Pattern - AdvancedThis page describes advanced use of the event pattern.For best results, contact a design agency and use soft-ware such as Illustrator or Freehand. The instructions areguidelines, so printouts should therefore be made toensure that the result looks good.

For advanced use of the Event pattern, two different pat-terns can be used together (see images).

See examples of layout on next page.

The patterns can be adjusted:• Using the Event colour for one pattern and an Event

colour tone for the other, or white.

• On an Event colour background both patterns mustbe in the Event colour tone.

• Rotated 180°.

• Reverse horizontally and vertically.

• Change thickness of all the lines within each pattern.However, be sure to keep the visual impression andnot make the lines too thick.

• Crop and layout to taste.

• Do not use any colours besides the Event colour, ortones of the Event colour.

• Do not use a background of any other colour than theEvent colour or white.

• Do not stretch or distort the pattern in any dimension.

• Do not rotate the pattern in any angle other than 180°.


Event Patterns Patterns are available both for SPAR European Cross Country Championships and SPAR European Cup.

Event colour tones - SPAR European Cross Country Championships

Event pattern 1. Event pattern 2.

C: 75%M: 0%Y: 100%K: 0%

C: 56%M: 0%Y: 75%K: 0%

C: 38%M: 0%Y: 50%K: 0%

C: 19%M: 0%Y: 25%K: 0%

CMYK

100% 75% 50% 25%

Pantone 361C

Event colour tones - SPAR European Cup

C: 0%M: 91%Y: 76%K: 0%

C: 0%M: 68%Y: 57%K: 0%

C: 0%M: 46%Y: 38%K: 0%

C: 0%M: 23%Y: 19%K: 0%

CMYK

100% 75% 50% 25%

Pantone 185C



Examples of advanced Event Patterns

• White background.

• On top: Event Pattern 2

- Event colour 100%

- Lines 0.25 pt.

• Back: Event Pattern 1

- Event colour 50%

- Lines 0.2 pt.

• Event colour background.

• On top: Event Pattern 2

- White

- Lines 0.3 pt.


- Event colour 50%

- Lines 0.2 pt.

• White background. • On top: Event Pattern 1

- Reversed

- Event colour 100%

- Lines 0.28 pt.


- Reversed

- Event colour 50%

- Lines 0.17 pt.

Letterheads• The design shall follow the guidelines. An artwork template is

available.

• The Event Logo should be placed at the top. This applies to allpages.

• The size of the letterhead should be A4 (297mm x 210mm).

• The letterhead should be printed in colour.

• EAA logo, International Partners, National Partners andInstitutional logos must be placed in the bottom of the page.This applies to all pages.

• The following sheets can never be used separately; the firstsheet must always be first. Event logo on top, exact same place-ment as on first page. Event pattern at bottom or Event "look"(only for Championships) or blank.

Envelopes (optional)• The Event logo may be included on the front of the envelope.

• No other logos may be included.

• If no Event envelope is produced, plain envelopes must be used.These may not display any logos or branding.

• The design should use the graphical elements (pages 16-17). Seethe sample layout.

Example of letterhead.

APPLICATIONS STATIONERY SPAR European Cross Country Championships SPAR European Cup20

NATIONAL PARTNERS INSTITUTIONS

NATIONALPARTNER

LOGOTYPE

NATIONALPARTNER

LOGOTYPE

NATIONALPARTNER

LOGOTYPE

NATIONALPARTNER

LOGOTYPE

NATIONALPARTNER

LOGOTYPE

INSTITUTIONLOGOTYPE

INSTITUTIONLOGOTYPE

INSTITUTIONLOGOTYPE

Heringsdorf 2004 Avenue Louis - Ruchonnet 18, 1003 Heringsdorf, Germany T E L : +41 21 313 43 50 F A X : +41 21 313 43 51E - M A I L : [email protected] W E B - S I T E : www.european-athletics.org

Business cards (optional)• The layout has to include the Event logo.

• Standard size.

• The design should use the graphical elements (pages 16-17). Seethe sample layout.

Compliment slips (optional)• The Event Logo should be placed at the top.

• International Partners logos must be placed at the bottom of thepage. National Partners and Institutional logos can be added.

• The design should use the graphical elements (pages 16-17)

• Standard size.

Notepads• The Event logo should be placed at the top.

• The design should use the graphical elements (pages 16-17)

• Standard size

Fax sheets• As for letterheads. However, logos should be printed in black.

Competition forms• As for letterheads.

• The contents of the Competition forms are provided by the EAA.

Example of Compliment slip.

Hotel reservation and accreditation forms• As for letterheads.

• The forms are linked to the EAA Guest Management System.

• The contents must be agreed with the EAA.

Press releases• As for letterheads.

Start lists and result sheets• The start lists and results sheets are designed and printed by a

data processing service provider contracted by the EAA.

• Event logo upper left corner, EAA logo upper right corner, Eventtitle & results centred between.

• International Partners logos will be placed at the bottom.National Partners and Institutional logos will not be included.

APPLICATIONS STATIONERY SPAR European Cross Country Championships SPAR European Cup21

Hostcity 2000 Avenue Louis - Ruchonnet 18, 1003 Lausanne, Switzerland

T E L : +41 21 313 43 50 F A X : +41 21 313 43 51E - M A I L : [email protected] E B - S I T E : www.european-athletics.org

With compliments

APPLICATIONS INFORMATION MATERIAL SPAR European Cross Country Championships SPAR European Cup22

Standard front coverTo ensure consistency throughout the event publications, a stand-ard A4 layout has been designed. This format is scalable into smallersizes (A5, A6) which are used for some publications. The layoutincludes the necessary information such as date and place.Additional information may be added to the layout. Partner logoswill be incorporated into a composite page layout that will appearon the back cover.

Standard back coverThe back cover of all publications must be reserved for the Partnerslogos and Institutional logos. The layout is provided as artworkguidelines and the International Partners logos are provided as anattachment. The layout should always appear on a white back-ground and may not be altered in any way. All logos may onlyappear on a white background.

Example of Standard front cover. Example of Standard back cover.

Price: 3¤

Programme

Arena/Course/Stadium

Event date website address INTERNATIONAL PARTNERS

NATIONAL PARTNERS

INSTITUTIONS

INSTITUTIONLOGOTYPE

INSTITUTIONLOGOTYPE

INSTITUTIONLOGOTYPE

NATIONALPARTNER

LOGOTYPE

NATIONALPARTNER

LOGOTYPE

NATIONALPARTNER

LOGOTYPE

NATIONALPARTNER

LOGOTYPE

NATIONALPARTNER

LOGOTYPE

( Image to be selected by the LOC/EAA for each event )

Media guideAn event handbook for the media to give them all the logistical infor-mation they will need on site.

• The size should be portrait A5 (210mm x 148mm).

• Standard front cover layout must be used.

• Standard back cover composite design must be used.

• The contents must be agreed with the EAA Media Officer.

Team manualA manual that the teams receive prior to the competition, containinglogistical as well as competition information and regulations.

• The size should be portrait A4.



• The recommended contents will be provided by the EAA.

• The final contents must be agreed with the EAA.

Statistics HandbookA media handbook.

• The size should be portrait A5.



Programme• The size should be portrait A4 (297mm x 210mm).



• The EAA logo must be placed at the top right corner of all insidepages (not advertisement pages).

• The contents of the programme must be agreed with the EAA.

• An artwork template is available.

International and National Partners have the right to have advert-isements in the official event programme, as follows:

SPAR: 2 full colour A4 advertisements, which must be placed onthe inside front and inside back covers.

Eurovision, Seiko, Epson and up to five other partners who willbecome part of the programme:

1 full-colour A4 advertisement to be placed in sequence. Thissequence will be advised by the EAA.

National Partners usually each have the right to 1 full-colour A4advertisement. These advertisements should appear after theInternational Partner advertisements. However, InternationalPartners have first choice of placement.

Local partners or suppliers are entitled to half page full-colouradvertisements (subject to space and approval by the EAA).

Advertisements must appear only on the left hand pages, withtext occupying the right hand pages.


Results bookA collection set of the results pages directly from the data process-ing company.

• The size should be portrait A4 or A5.

• The LOC’s are responsible for printing the complete resultsbook.



• The contents will be provided by the EAA.

VIP event guideIncludes information about programme of social functions, trans-port schedules, competition details and city information.

• The size must be A6 (148mm x 105mm) pocket size.



• The contents will be provided by the EAA.

Folder• The size must be suitable for A4 paper; the spine of the folder

should have a minimum width of 5 mm.

• The design should use the graphical elements (pages 16-17). Seethe sample front cover.



Example of Folder.


BulletinA mini-programme used for member federations and partners toshow event preparation progress.

• The size can be in landscape or portrait A4.



• The contents must be agreed with the EAA.



NATIONAL PARTNERS

INSTITUTIONS

NATIONALPARTNER

LOGOTYPE

NATIONALPARTNER

LOGOTYPE

NATIONALPARTNER

LOGOTYPE

NATIONALPARTNER

LOGOTYPE

NATIONALPARTNER

LOGOTYPE

INSTITUTIONLOGOTYPE

INSTITUTIONLOGOTYPE

INSTITUTIONLOGOTYPE

Arena/Course/Stadium

Event date website address

Bulletin


Example of Bulletin.

APPLICATIONS EVENT PROMOTIONAL MATERIAL SPAR European Cross Country Championships SPAR European Cup26

Composite boardA roll-up presenting the International Partners,National Partners and Institutional Partners.

• The event logo should be placed at the top.

• The logotypes should be placed in the fol-lowing order, starting at the top:International Partners, National Partners andInstitutional Partners.

• The EAA logo should be placed at the bot-tom.

• The design should use the graphical elements(pages 16-17). See the sample layout.

Event presentation boardA roll-up presenting the event.

• The event logo should be placed at the top.

• The design should use the graphical elements(pages 16-17). See the sample layout.

• The logotypes follow the design require-ments for posters.

Event date Arena/Course/Stadium



NATIONALPARTNER

LOGOTYPE

NATIONALPARTNER

LOGOTYPE

NATIONALPARTNER

LOGOTYPE

NATIONALPARTNER

LOGOTYPE

NATIONALPARTNER

LOGOTYPE

INSTITUTIONLOGOTYPE

INSTITUTIONLOGOTYPE

INSTITUTIONLOGOTYPE


Event date Arena/Course/Stadium

NATIONAL PARTNERS

INSTITUTIONS

NATIONALPARTNER

LOGOTYPE

NATIONALPARTNER

LOGOTYPE

NATIONALPARTNER

LOGOTYPE

NATIONALPARTNER

LOGOTYPE

NATIONALPARTNER

LOGOTYPE

INSTITUTIONLOGOTYPE

INSTITUTIONLOGOTYPE

INSTITUTIONLOGOTYPE

Example of composite board. Example of event presentation board.

APPLICATIONS EVENT PROMOTIONAL MATERIAL SPAR European Cross Country Championships SPAR European Cup27

Poster• The recommended usual poster size is A3 (420 mm x 297 mm) or

A2 (594 mm x 420 mm). However, the size may vary to suit localneeds.

• The design of the poster must follow the poster guidelines.


Leaflet/Flyer• The front of the leaflet/flyer should follow the poster design.

• This layout may be used in a double-sided A5 format only. Allother formats will be reviewed on a case by case basis.

Example of poster.


website address


NATIONALPARTNER

LOGOTYPE

NATIONALPARTNER

LOGOTYPE

NATIONALPARTNER

LOGOTYPE

NATIONALPARTNER

LOGOTYPE

NATIONALPARTNER

LOGOTYPE

INSTITUTIONLOGOTYPE

INSTITUTIONLOGOTYPE

INSTITUTIONLOGOTYPE

(See WorldClass Athletics)Event dateArena/Course/Stadium

(Under 16´s from 1 ¤.)(Close up action on Giant TV screens)



APPLICATIONS EVENT MATERIAL SPAR European Cross Country Championships SPAR European Cup28

TicketsGuidelines for partner tickets or in the case of non-electronic tickets.

• The design of the ticket must be integrated into the EventDesign.

• The front of the ticket must clearly state the event title, thevenue and date.

• The EAA logo must be placed in a prominent position on thefront of the ticket.

• The Event logo must be included on the front of the ticket.

• The Member Federation/City composite logo may appear onthe front of the ticket, depending on the space available.

• Where the competition lasts for more than one day, differentcolours may be used to differentiate days.

• International Partner logos must be placed on the back of theticket. National Partner and Institutional Partner logos will gener-ally not be included on the ticket. However, this may be recon-sidered in the exceptional case that a National Partner providesthe production.

• Allocation map, stadium seating plan or stadium security mes-sage may appear on the back of the ticket.

• The ticket must not contain any logos other than those stipulat-ed above.

• The printing process used for the production of tickets mayaffect the above guidelines.

• Where a computerised ticket printing system will be used, theLOC must inform the EAA and must also provide a sample of aticket that is normally printed.

• Computerised tickets may be produced for public sales.

• Tickets for the VIP seating area must be produced separatelyand must follow the design guidelines stated above.Alternatively, ticket wallets must be produced for the comput-erised tickets and must follow the design guidelines statedabove.

APPLICATIONS EVENT MATERIAL29

Accreditation cards - GMSAt the EAA top events (and others upon request) the registrationprocedure, administration and accreditation card printout arehandled by the “Guest Management System” (GMS).

The accreditation cards can be printed out directly by the system indifferent forms.

It is recommended that the LOC produces A4 papers with the rev-erse -side pre-printed (explanation of accreditation zones and spon-sor composite) to be used for the printing of 4 accreditation cards

• Paper quality 120 g/m to 160 g/m

• Size of each card 90 mm x 133.5 mm

• The front will be entirely printed using a colour laser printer (including logo etc.)

It is also possible to produce A5 (landscape) cards, using the leftpart for the front and the right part for the back (to be folded andlaminated)

Contents (front):• Event logo (can be combined

with some design elements)

• Photo (optional)

• First name NAME

• Category

• Subcategory

• Country Code / Country Flag

• Access Zones / Transport Category

Optional:

• Bar code

Contents (back):• A definition of the accreditation

categories must appear on the back of the card.

• Signatures.

• The partner logotypes should beplaced in the following order, starting at the top: International Partners, National Partners and Institutional Partners.

• The EAA logo should be placedat the bottom.

• The design should use the eventdesign.

Each card90x133.5 mm




A4

10 mm

10 mm

10 mm

10 m

m

10 m

m

10 m

m

10 m

m

10 m

m

10 m

m

1

ARE AS OF ACCESS

2

3

4

5

6

7

8

9

xxxxxxxxxxxxxxxxx

xxxxxxxxxxxxxxxxx

xxxxxxxxxxxxxxxxx

xxxxxxxxxxxxxxxxx

xxxxxxxxxxxxxxxxx

xxxxxxxxxxxxxxxxx

xxxxxxxxxxxxxxxxx

xxxxxxxxxxxxxxxxx

xxxxxxxxxxxxxxxxx

E AA PRESIDENT LOC PRESIDENT

NATIONAL PARTNERS

INSTITUTIONS


T3

T4

xxxxxxxxxxxxxxxxx

xxxxxxxxxxxxxxxxx

10

11

12

13

14

15

17

16

xxxxxxxxxxxxxxxxx

xxxxxxxxxxxxxxxxx

xxxxxxxxxxxxxxxxx

xxxxxxxxxxxxxxxxx

xxxxxxxxxxxxxxxxx

xxxxxxxxxxxxxxxxx

xxxxxxxxxxxxxxxxx

xxxxxxxxxxxxxxxxx

T2

TRANSPORT

T1 xxxxxxxxxxxxxxxxx

xxxxxxxxxxxxxxxxx

NATIONALPARTNER

LOGOTYPE

NATIONALPARTNER

LOGOTYPE

NATIONALPARTNER

LOGOTYPE

NATIONALPARTNER

LOGOTYPE

NATIONALPARTNER

LOGOTYPE

INSTITUTIONLOGOTYPE

INSTITUTIONLOGOTYPE

INSTITUTIONLOGOTYPE

SPAR European Cross Country Championships SPAR European Cup


Press conference backdrop• The design should follow the example.

• EAA logo in the upper left and right corners and Event logo inbetween.

• International Partners logos in the middle sector. National andInstitutional Partners logos on the left and right sides of thebackdrop.

• The Press conference backdrop will be provided by SportsManagement.

Example of Press conference backdrop.

Official vehicle decals• All official vehicles (cars and minibuses) must display an Event

decal on the side of the vehicle, incorporating the Event Logo,place and date.

• All official buses should also display an Event decal or sign, clear-ly identifying it as an official bus. The bus route should also beclearly displayed.

• The design should follow the overall event design using thetypography, colour, wireframe and/or pattern/image.


Example of invitation.

LOC Dinner

You are cordially invited to the

European Cross Country Championships

Hosted by the Lord Provost and supported by British Airports Authority at The Hub

Saturday 13 December 20047:30pm for 8:00pmCarriages at 11:30pm

Dress code: Lounge Suit, Transport will be provided

Invitation

Example of Invitation envelope.

Front

Back

InvitationsSocial function invitations

• The design should follow the overall event design using thetypography, colour, wireframe and/or pattern/image.

• The event logo must be placed on all invitations apart fromthose functions hosted by a future LOC. In such a case, thefuture LOC’s event logo may be placed on the invitation.

• Invitations to functions hosted by the EAA will only include theEAA logo and the International Partner logos. For SPAR events,the SPAR logo has to appear in the title.

• For non-EAA functions, the invitation must include the eventlogo and the host’s logo. No other logos may appear.

• See sample layout.

Menu cards (optional)• This application must not be event-oriented, neither EAA nor

host(s) logo(s) should appear.

Name place cards (optional)• This application must not be event-oriented, either EAA nor

host(s) logo(s) should appear. Alternatively, these can be blank.

Meal vouchers• The design should follow the overall event design using the

typography, colour, wireframe and/or pattern/image.

• Only the EAA logo needs to appear on the meal vouchers.


Example of parking pass.

PARKING ARE A

APARKING ARE A

VIPDate Carpark Date Carpark

Stickers for take off boardsAn the EAA logo sticker placed on the long jump, triple jump take-off boards.

• This application is not event-oriented, only the EAA logo may bepresented.

Crash mat coversIndoor Championships only, as per contract SPAR logo.

Hurdle stickersEither the name/logo of the Manufacturer of the hurdles or stee-plechase barriers, the name/logo of a Partner (1 Partner in total), thename of the city where a competition takes place, the name of thestadium, the Competition Title or the name/logo of a series ofCompetitions but not more than two of them may be repeatedlydisplayed across the length on both sides of the hurdle/steeple-chase barriers. The maximum height of each such display shall be 5cm (IAAF Rules & Regulations).

Seat stickers• This application is not event-oriented, only the EAA logo to be

presented.

• Seat stickers displaying the colour logo of each InternationalPartner will be provided by the EAA for the International Partnerstadium seats. The approximate size of the sticker is 20 cm x 6cm.

• The seat stickers are easy to remove.

Parking passes• The design should follow the overall event design using the

typography, colour, wireframe and/or pattern/image.

• The parking pass design should be simple and legible. The passmust include the following information on the front side:

- The event logo

- The date (or dates) for which it is valid

- The name of the car park

- Allocation map should be placed on the reverse side of thepass.

• See sample layout.

APPLICATIONS EVENT SIGNAGE AND DISPLAY MATERIAL SPAR European Cross Country Championships SPAR European Cup33

Advertising boardsSports Management is contracted by the EAA to produce all adver-tising signage for the International Partners. Advertising boards aremade of corex and can be either free standing or attached to per-manent structures at the venue (e.g. fences). Full advertising boardspecifications are available from the EAA.

The LOC will use Sports Management to produce all nationalboards, to ensure a high standard and consistency throughout thevenue.

Startline gantry(SPAR European Cross Country Championships only)

The LOC is responsible for producing the start line gantry for theSPAR European Cross Country Championships. Owing to the com-plexity of this structure, the LOC should engage a specialist organi-sation to provide the basic structure. Sports Management can, onrequest, provide recommended designs (see illustration). It is theLOC’s responsibility to ensure that the structure meets IAAF rulesand regulations, as well as safety standards.

Finishline gantrySports Management will provide the finish line gantry, in its entirety(structure and panels).

The EAA, through Sports Management, is responsible for thedesign, production and placement of all advertising panels on thegantries. Close liaison between the LOC and Sports Management istherefore necessary, to ensure that the correct size panels are pro-duced by Sports Management. International, National &Institutional logos will be incorporated.

EUROPEAN CROSS COUNTRY CHAMPIONSHIPS STARTSTART

INSTITUTIONLOGOTYPE

INSTITUTIONLOGOTYPE

INSTITUTIONLOGOTYPE

NATIONALPARTNER

LOGOTYPE

NATIONALPARTNER

LOGOTYPE

NATIONALPARTNER

LOGOTYPE

NATIONALPARTNER

LOGOTYPE

NATIONALPARTNER

LOGOTYPE

INSTITUTIONLOGOTYPE

INSTITUTIONLOGOTYPE

INSTITUTIONLOGOTYPE

NATIONALPARTNER

LOGOTYPE

NATIONALPARTNER

LOGOTYPE

NATIONALPARTNER

LOGOTYPE

NATIONALPARTNER

LOGOTYPE

NATIONALPARTNER

LOGOTYPE

2004Heringsdorf

Example of Startline Gantry.

EUROPEAN CROSS COUNTRY CHAMPIONSHIPS2004Heringsdorf

INSTITUTIONLOGOTYPE

INSTITUTIONLOGOTYPE

INSTITUTIONLOGOTYPE

NATIONALPARTNER

LOGOTYPE

NATIONALPARTNER

LOGOTYPE

NATIONALPARTNER

LOGOTYPE

NATIONALPARTNER

LOGOTYPE

NATIONALPARTNER

LOGOTYPE

FINISH FINISH

INSTITUTIONLOGOTYPE

INSTITUTIONLOGOTYPE

INSTITUTIONLOGOTYPE

NATIONALPARTNER

LOGOTYPE

NATIONALPARTNER

LOGOTYPE

NATIONALPARTNER

LOGOTYPE

NATIONALPARTNER

LOGOTYPE

NATIONALPARTNER

LOGOTYPE

Example of Finishline gantry.

APPLICATIONS EVENT SIGNAGE AND DISPLAY MATERIAL SPAR European Cross Country Championships SPAR European Cup34

Welcome/entrance/directional signage These applications are generic and will be produced by the EAA.

Venue dressing and decorationThe LOC will prepare a plan for decorating the venue using thegraphic elements presented on pages 16-17. Features to be consid-ered include flags, banners, bunting, floral displays and streamers.

Many of the materials that will be used by the LOC in its promo-tional activities, such as posters, flyers, stationery, have alreadybeen covered in this Manual. However, there are some additionalmaterials that should be mentioned here:

• Newspaper/Magazine Advertisements*

• Street Banners

• Street/Building/Bus/Tram Posters

• Welcome Desk/Information/Publicity Stand Backdrops

The following information must be included on all such eventmaterials:

• EAA Logo

• Event Logo

• The date

• The venue

• International, National and Institutional Partners logos

The LOC must provide the EAA with a schedule of its event andcity promotional activities, in accordance with the LOC’s contractu-al Schedule of Deadlines.

All event materials designed for use or display around the city or atother venues must be sent to the EAA for approval prior to pro-duction.

*Where an advertisement has to be printed in black and white, theEAA will provide the LOC with camera-ready black and white art-work.

ARTWORK TEMPLATES COVER PORTRAIT 210x297mm SPAR European Cross Country Championships SPAR European Cup35


Price: 3¤

Programme

(Course)


y

x

1 x: 0y: 0

B: 210H: 70

133 %

1

2

3

6

5

9

10

7

8

11

2 x: 0y: 70

B: 210H: 12

3 x: 0y: 83

B: 210H: 192

4 x: 0y: 276

B: 210H: 21

5 x: 13y* 80 % Image: Event logotype.eps

6 45 % Image: EAA_logo_cmyk.eps

4

9 x*y: 73

10 x: 13y: 73 Agenda Semibold 18 pt

Agenda Semibold 18 pt


GRAPHICS

LOGOS

TYPOGRAPHY

y* Centre the logotype vertically between the top and the coloured ribbon.

*

Aligned Left* Aligned Right

Front

13 mm

13 mm

y* Centre the logotype vertically within the coloured ribbon.

x: 161y*

Event colour

Image to be selected by theLOC/EAA for each event

Event colour

Image: wireframe imageSee page 17

8 x*y: 29 Agenda Semibold 55 pt

7 x*y: 23 Agenda Semibold 20 pt *x* Aligned right

with the blue line

x* Aligned right with the blue line


ARTWORK TEMPLATES COVER PORTRAIT 210x297mm SPAR European Cross Country Championships SPAR European Cup36


NATIONAL PARTNERS

INSTITUTIONS

INSTITUTIONLOGOTYPE

INSTITUTIONLOGOTYPE

INSTITUTIONLOGOTYPE

NATIONALPARTNER

LOGOTYPE

NATIONALPARTNER

LOGOTYPE

NATIONALPARTNER

LOGOTYPE

NATIONALPARTNER

LOGOTYPE

NATIONALPARTNER

LOGOTYPE

1 x: 0y: 70 B: 210 2 pt

5



GRAPHICS

LOGOS

TYPOGRAPHY

1

2

3

5

4

9

11

7

8

10

12

6

12 x: 12y: 239

2 x: 0y: 196 B: 210 2 pt

3 x: 0y: 236 B: 210 2 pt

4 x: 0y: 276

B: 210H: 21

6 100 % Image: partner_logos_1.eps


y

x

20

20

20

80 % Image: Event logotype.eps Place the logotype centred within the box.

Place the logotype centred within the box.

9 45 % Image: EAA_logo_cmyk.eps Place the logotype centred within the box.

Aligned Left*

Back

*

Event colour

Event colour

Event colour

Event colour

8

7Place the National Partner logotypes centred within the area. Approximately 10 mmspace in between. Each logo must be 50% smaller than the size of an Internationalpartner logo (except SPAR, for which special conditions apply).

Place the Institution logotypes centred within the area. Approximately 10 mmspace in between. Each logo must be 50% smaller than the size of anInternational partner logo (except SPAR, for which special conditions apply).

ARTWORK TEMPLATES COVER LANDSCAPE 297x210mm SPAR European Cross Country Championships SPAR European Cup37

(Course)



Bulletin


GRAPHICS

TYPOGRAPHY

10 x: 15y: 196

2 x: 0y: 46

1

2

3

4

5

6

8

10

9

7

y

x1 x: 0

y: 0 B: 297H: 50

150 %

B: 297H: 10

3 x: 0y: 57

B: 297H: 131

4 x: 0y: 189

B: 297H: 21

5 x: 15y* 60 % Image: Event logotype.eps


LOGOSy* Centre the logotype vertically in between

the top and the coloured ribbon.

y* Centre the logotype vertically within the coloured ribbon.



Front

15 mm

15 mm

x: 246y*

7 x*y: 17 Agenda Semibold 63 pt *

8 x: 15y: 48 Agenda Semibold 18 pt *

Event colour

Image to be selected by theLOC/EAA for each event

Event colour




ARTWORK TEMPLATES COVER LANDSCAPE 297x210mm SPAR European Cross Country Championships SPAR European Cup38


NATIONAL PARTNERS

INSTITUTIONS

NATIONALPARTNER

LOGOTYPE

NATIONALPARTNER

LOGOTYPE

NATIONALPARTNER

LOGOTYPE

NATIONALPARTNER

LOGOTYPE

NATIONALPARTNER

LOGOTYPE

INSTITUTIONLOGOTYPE

INSTITUTIONLOGOTYPE

INSTITUTIONLOGOTYPE

1 x: 0y: 47 B: 297 2 pt

5 60 % Image: Event logotype.eps

GRAPHICS

LOGOS

TYPOGRAPHY

2 x: 0y: 133 B: 297 2 pt

3 x: 0y: 161 B: 297 2 pt

4 x: 0y: 189

B: 297H: 21


y

x

5

1

2

3

4

10

12

11

9

6

7

8


6 78 % Image: partner_logos_1.eps Place the logotype centred within the box.


11

12

20

20

20

x: 13y: 136 Agenda Semibold 7 pt

x: 13y: 164 Agenda Semibold 7 pt

Aligned Left*

Back

*

Event colour

Event colour

Event colour

Event colour


8

7Place the National Partner logotypes centred within thearea. Approximately 10 mm space between. Each logo mustbe 50% smaller than the size of an International partnerlogo (except SPAR, for which special conditions apply).

Place the Institution logotypes centred within the area.Approximately 10 mm space between. Each logo must be50% smaller than the size of an International partner logo(except SPAR, for which special conditions apply).


website address

20 mm


NATIONALPARTNER

LOGOTYPE

NATIONALPARTNER

LOGOTYPE

NATIONALPARTNER

LOGOTYPE

NATIONALPARTNER

LOGOTYPE

NATIONALPARTNER

LOGOTYPE

INSTITUTIONLOGOTYPE

INSTITUTIONLOGOTYPE

INSTITUTIONLOGOTYPE

20 mm

ARTWORK TEMPLATES POSTER 297x420mm SPAR European Cross Country Championships SPAR European Cup39

TYPOGRAPHY

2 x: 0y: 30

1 x: 0y: 0 145 %

B: 297H: 13

x: 0y: 44

B: 297H: 300

4 x: 0y: 382 B: 297

5 x: 20y: 11 110 % Image: Event logotype.eps


LOGOS

2

3

1

7

5 6

12

3 Image/images to be selected by the LOC/EAA for each event.Event related information and layout chosen by the LOC.

2 pt

x: 234y: 8

7 100 % Image: partner_logos_2.eps Place the logotype centred within the box.

10 x*y: 33 Agenda Semibold 26 pt *

8 9

GRAPHICS

11 x*y: 389 Agenda Semibold 9 pt *x* Place the text aligned left with

the first logotype from the left. 20

12 x*y: 389 Agenda Semibold 9 pt x* Place the text aligned left with

the first logotype from the left. 20

Event colour

Event colour


B: 297H: 30


11


9

8Place the National Partner logotypes centred within the area. Approximately 10 mmspace in between. Each logo must be 50% smaller than the size of an Internationalpartner logo (except SPAR, for which special conditions apply).

Place the Institution logotypes centred within the area. Approximately 10 mm spacein between. Each logo must be 50% smaller than the size of an International partnerlogo (except SPAR, for which special conditions apply).

y

x





10

4

ARTWORK TEMPLATES LETTERHEAD 210x297mm SPAR European Cross Country Championships SPAR European Cup40


NATIONALPARTNER

LOGOTYPE

NATIONALPARTNER

LOGOTYPE

NATIONALPARTNER

LOGOTYPE

NATIONALPARTNER

LOGOTYPE

NATIONALPARTNER

LOGOTYPE

INSTITUTIONLOGOTYPE

INSTITUTIONLOGOTYPE

INSTITUTIONLOGOTYPE

Heringsdorf 2004 Avenue Louis - Ruchonnet 18, 1003 Heringsdorf, Germany T E L : +41 21 313 43 50 F A X : +41 21 313 43 51E - M A I L : [email protected] W E B - S I T E : www.european-athletics.org

7 x: 0y: 38

8 x: 0y: 38

Agenda Regular 9 pt/ 11 pt


GRAPHICS

TYPOGRAPHY

1 x: 15y: 264 B: 195 1 pt

2 x*y: 9 50 % Image: Event logotype.eps

3

LOGOS

x* Centre the logotype horizontal.

y

x

8

7

5

3

2

14

9Aligned Left*10 6

4

x*y: 251 40 % Image: EAA_logo_cmyk.eps

x*y: 267 56 % Image: partner_logos_2.eps

* Centre the logotype horizontal.

5

6

x* Place the National Partner logotypes centred within the area. Approximately 5 mm space between. Each logo must be 50% smaller than the size of an International partner logo (except SPAR, for which special conditions apply).

x*y: 281

x*y: 281

x* Place the Institution logotypes centred within the area. Approximately 5 mm space between. Each logo must be 50% smaller than the size of an International partner logo (except SPAR, for which special conditions apply).

*

25

x* Place the text aligned left withthe first logotype from the left.

20 *


x* Place the text aligned left withthe first logotype from the left. 20

Centred

Agenda Regular 6 pt/ 11 pt

Event colour

* Centre the logotypes horizontal.

GLOSSARY SPAR European Cross Country Championships SPAR European Cup41

Adobe Illustrator: A design/illustration programme used for creat-ing for example logotypes.

City: The host town/city where the Event is to be held.

CMYK: Short for Cyan-Magenta-Yellow-Black. CMYK is a model inwhich all colours are described as a mixture of these four colours.CMYK is the standard model used in offset printing for full-colourdocuments. Because such printing uses inks of these four basic col-ors, it is often called four-colour printing.

Composite board: A display panel presenting the InternationalPartners, National Partners and Institutional Partners.

Composite page: A full-page design that includes all theInternational Partner, National Partner and Institutional Partnerlogos. This design is to be used on the back cover of publicationssuch as manuals, event guides and programmes.

EAA guest management system: EAA-secured system to manageregistration and reservations for guests and officials, as well asaccreditation card printing.

EPS-file: A vector file format designed specifically for representinggraphical images. Logos, patterns and wireframe images are saved asEPS-files.

European broadcasting union (EBU): Official broadcast partner ofthe EAA.

The event: Generic term referring to an EAA Event.

Event title: The official title that must be used when referring to anEAA Event.

Event partner: A partner who supports an individual EAA Event ona one-off basis. Event Partner logos will appear only on a limitednumber of printed materials.

FB agenda: The typeface that is used in the EAA publications. Thetypeface can be purchased through any font delivery company.

Gantry: The structure that spans both the start and finish line areas,used at the SPAR European Cross Country Championships.

International partners: The EAA partners who have entered intolong-term commitments to the programme of EAA Events. At thetime of printing this Manual, these companies are SPAR, Eurovision,Epson and Seiko.

JPEG: A compression technique for colour images. Used mostly forimages that have to be compressed or images that are shown onthe Internet.

LOC: Local Organising Committee.

National partner: A partner who purchases partnership rights at anEvent at a national level.

Pantone: Pantone Matching System (PMS). A colour matching sys-tem using a printing method of specifying and printing colours inwhich each colour is printed with its own ink.

Quark Xpress: A desktop publishing programme used to create allkinds of printed publications. Quark Xpress files can also be openedin other layout programmes such as Adobe Indesign.

RGB: Short for Red-Green-Blue. RGB is a colour model used forInternet and television images.

Signage: All advertising boards, composite boards, directional andwelcome signs and other items of event advertising.

Sports management: The UK-based, signage production and instal-lation company, contracted by the EAA to produce, install andpolice all international advertising boards for the EAA Events.

Wireframe: An image created by lines.

ATTACHMENTS DOWNLOAD SPAR European Cross Country Championships SPAR European Cup42

EAA_logo_cmyk.eps EAA_logo_bl.eps SPAR_EXCC_logo.eps SPAR_EC_logo.eps

SPAR_EXCC_wireframe.eps SPAR_EC_wireframe.eps

SPAR_EXCC_pattern1.eps SPAR_EXCC_pattern2.eps SPAR_EC_pattern1.eps SPAR_EC_pattern2.eps

partner_logos_1.eps partner_logos_2.eps

Poster_SPAR_A3.qxd Covers_SPAR_port_A4.qxd Covers_SPAR_landsc_A4.qxd Letterhead_SPAR_A4.qxd

Quark Xpress 4.11 files

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