FOR IMMEDIATE RELEASE

Eagle Ridge® & Canadian Beef brands flying to new heights Canada Beef and Reinhart Foodservice® partner to deliver unparalleled quality & consistency

July 16, 2014 – Calgary, AB. Canada Beef, the organization responsible for marketing and promotions of Canadian beef products worldwide, and Reinhart Foodservice, fourth largest broadline foodservice distributor in the United States, have partnered to deliver unparalleled quality and consistency to its customers with the Eagle Ridge brand.

With 31 state-of-the-art distribution centers, Reinhart serves every segment of the food industry from independent and chain restaurants to schools and healthcare facilities. They have a broad assortment of national and exclusive brand products, across every category, that is committed to addressing the local touch of each of their markets, while maintaining leverage to keep customer food costs down.

“The company's original mission of delivering exceptional high-quality products, personal service and value to its customers is stronger than ever today,” says John Dvorak, Reinhart’s Corporate Director Meat Operations “Partnering with Canada Beef in the re-brand, staff training, and re-launch of our exclusive Eagle Ridge brand is very exciting for us and allows us to offer our operators superior choices to meet their needs and satisfy customer demand.”

“The Eagle Ridge brand and the Canadian Beef brand are natural partners,” says Jeff Trafford, Senior Director, Market Development Canada Beef. “Both brands have a heritage built on trust, allowing us to confidently bring a product to market meeting the demand for the finest quality premium meats with an unforgettable eating experience.”

Canada Beef and Reinhart Foodservice have partnered on training for staff, development of marketing materials, and educational seminars to further deliver against the Eagle Ridge & Canadian Beef brand promise of exceptional quality and experience.

-30-

About Canada Beef: Canada Beef Inc. is the cattle producer-funded and run organization responsible for domestic and international beef and veal market development. It has offices in Canada, Mexico, Japan, China and Taiwan. Canada Beef Inc. works to foster loyalty to the Canadian

beef brand and build strong relationships with trade customers and partners. These efforts increase demand for Canadian beef and the value producers receive for their cattle.

About Reinhart Foodservice: Founded in 1972, Reinhart Foodservice, L.L.C. is one of the most progressive and efficient broadline foodservice distributors in the United States. The company provides fresh produce, proteins, ingredients, supplies and equipment to customers across the U.S. from 31 distribution centers. Reinhart serves every segment of the food industry from independent and chain restaurants to schools and healthcare facilities and is committed to the highest levels of customer service, providing its customers with menu planning assistance, nutrition services support, an extensive lending library, TRACS® Direct order entry and foodservice management software and training, weekly specials and educational seminars. Reinhart’s original mission of delivering exceptional high-quality products, personal service and value to its customers is stronger than ever today. To learn more about Reinhart please visit www.RFSDelivers.com.

-30-

For more information, please contact: Jeff TraffordSenior Director, Market Development, United States Canada Beef Inc. (902) 865-8668

Your center-of-the-plate needs are the

center of our focus.

Eagle Ridge® LEGACY 72 represents an extraordinary

center-of-the-plate experience above all others.

Canada Prime and USDA Prime;

the upper 2/3 of Canada AAA and USDA Choice.

The finest, most tender dry-aged meats, bar none.

Need a custom solution? Look no further.

EAGLE RIDGE is your trusted butcher shop experience.

The finest quality meats, selectively sourced

from suppliers with proven passion and expertise.

Canada AAA, Canada AA or higher;

USDA Choice, USDA Select or higher. Eagle Ridge is

everything you need at the center of the plate.

CASE CT. DESCRIPTION MFG# RFS#

BEEF 12/16 oz. Top Butt Stk Prm Cc 32272 3227214/14 oz. Tenderloin Bf Stk 170327010014 3782012/16 oz. Top Butt Stk Ch Cc 40240-1184b 402402/6.5 up Tenderloin Bf Whl 78562 4042632/6 oz. Tenderloin Bf Stk Ch 42892 4289220/10 oz. Top Butt Stk Ch Cc 44520 445208/24 oz. Porterhouse Ch Cc 45232 4523220/10 oz. Cap Steak Ch Cc Mari 45302 4530211/18 oz. Porterhouse Ch 1 Tl 45992 4599218/11 oz. NY Strip Bnls Ch Cc 46196 4619616/12 oz. NY Strip Bnls Prm 78696 494389/18 oz. Beef Strip Stk Bn/in 11950ch 4950020/10 oz. Top Butt Stk Prm Cc 170802010010 4957020/10 oz. Tenderloin Bf Stk 49776 4977611/18 oz. T-Bone Ch 1 Tl 50984 5098410/20 oz. KC Strip Bn/in Prm 78674 Am1969/20 oz. Porterhouse Prm 170326010020 L88787/22 oz. Ribeye 22oz Stk Bn/in Ch 12010CH 3265628/6 oz. Ribeye 6oz Stk Bnls Prm 171688010006 4140611/18 oz. Ribeye 18oz Stk Bn/in Ch 43798 43798LAMB 30/5 oz. Lamb Loin Chop Bc 78144 345485/16 oz. Lamb Rack 8bn Frchd 78148 47604

CASE CT. DESCRIPTION MFG# RFS#

BEEF 2/5 lb. Beef Hcut F/ Stew 20808 2080832/6 oz. Beef Hanging Tender 78035 3007420/10 oz. NY Strip Bnls Ch Ang 31278 3127820/10 oz. NY Strip Bnls Sel 36956 3695620/10 oz. T-Bone Sel Ang 1 Tl 78453 4063825/10 oz. Beef Short Rib Bnls 40936 4093632/6 oz. Beef Short Rib Bnls 41136 4113614/14 oz. Ribeye Stk Bn/in 42526 4252632/6 oz. Chuck Tndr Stk Sel 43484 434846/14 oz. Porterhouse Ch Ang 78320 4429020/10 oz. Top Butt Stk Ch 45030 4503016/12 oz. KC Strip Bn/in Ch 45172-1179a 4517240/5 oz. Cube Steak Ch Nas 45436 454362/5 lb. Beef Jul Strip Sloin 46010 4601014/14 oz. Ribeye Stk Bn/in 47126 4712616/12 oz. Ball Tip Stk Ch Cc 47244 4724412/16 oz. Porterhouse Ch 1 Tl 78323 4731440/5 oz. Ball Tip Stk Ch Btf 47398 473981/50 up Round Steamship 48114 4811432/6 oz. Cap Steak Sel Jq Ic - 4812032/6 oz. Beef Skirt Insd Stk 48294 4829420/8 oz. Top Butt Stk Ch Cc 78630 48320LAMB 28/6 oz. Lamb Loin Chop Aust 43998 43998

©2014 Reinhart Foodservice L.L.C. • Eagle Ridge® Brand is a trademark licensed by Reinhart Foodservice L.L.C.

CASE CT. DESCRIPTION MFG# RFS#

30/6 oz. Top Butt Stk Ch Cc Jq 31518 3151816/cnt Ribeye Stk L/o 12454TENDPER 3160010/cnt Porterhouse Ang 12461TENDER 3189220/8 oz. Top Butt Stk Ch Cc 33138 3313816/10 oz. Top Blade Stk Ch 14823 350522/5 lb. Pork Loin Bnls Sl 15%sol 39548 39548

Eagle Ridge Prepared products offer value-added convenience while meeting our most stringent benchmarks for quality.

Contact your local Reinhart Sales Consultant today

or visit rfsdelivers.com