early intervention pdf
TRANSCRIPT
• Research Purpose and Objectives
• Secondary Data Research
• Qualitative Research Design and Methodology
• Quantitative Research Design and Methodology
• Analysis• Recommendations
AGENDA
• NRMH Youth Services•Transitional Services•Early Intervention Services
• 37 Referrals from 10000 projected population• Intention to increase referrals through
marketing• Market research required
BACKGROUND
• Failure to meet an Objective• 37 referrals from a
projection of 10000• Situation analysis
necessary to assess sources
• Decisions Alternatives• Distribution Medium (e.g.,
Print, Online, Affiliations)• Promotional Design (e.g.,
Colours, Images, Messages)• Distribution Locations
(e.g., Brock, Social Media)
• Information gap between current and desired research
PROBLEM AND DECISION ALTERNATIVES
RESEARCH OBJECTIVES
Levels of Awareness
Promotion Design
Promotion Distribution
Mediums
Existing Attitudes
InformationGap
Desired Information
State
• Online Promotions• Level of connection• Use of social media• Use of search
engines
• Education• Secondary• Postsecondary
• Workplaces• Employment rate• Incentives
• Limitations• Incompatible
Reporting Units
SECONDARY RESEARCH
• Question Design• Education and
Opinions
• Promotional Preferences
• Promotional Distribution
• Participant Selection• Target Market
• Brock University
• A N Myer Secondary
QUALITATIVE METHOD
• First Focus Group Results• Education restricted to
Brock
• Search engine and Brock Student Services
• Want positive messages
• Suggest social media
• Second Focus Group Results• Education restricted to
Myer
• Search engines and guidance counsellor
• Want positive messages
• Suggest print and professional website
QUALITATIVE RESEARCH
• SurveyMonkey• Free
• Ease of use
• Real-time data
• Limited Questions
• Limited Formatting
• Participants• 31 respondents
• Ages 15 to 26
• 13 females and 18 males
QUANTITATIVE METHOD
RESEARCH RESULTS
• The average participant was a female of ages 19 to 21
RESEARCH RESULTS
• The majority of respondents had no knowledge of general mental health service or NRMH • 54.97 and 58.80 percent
projected
RESEARCH RESULTS
• The majority of respondents were unconditionally comfortable discussing mental health, and perceived a negative stigma• 47.68 percent projected,
66.74percent projected
RESEARCH RESULTS
• The majority of respondents learned of MHS over indirect channels, and associated bright green, bright orange, black, and white with mental health• 47.68 percent projected,
66.74percent projected
• SurveyMonkey• $30 month
• Ease of use
• Real-time data
• 1000 participants
• Unlimited Questions
• Analysis• Brock volunteers
• Projectable Data
PROMOTION DISTRIBUTION
• Qualitative Results• Search Optimization
• Professional Webpage
• Social Media
• Print Media
• Partnerships
• Quantitative Results• Word of Mouth
• Print Media
PROMOTION DISTRIBUTION
PROMOTIONAL DESIGN