earn adoption from the c-suite and the front lines, presented by carla meyer
TRANSCRIPT
SOCIALMEDIA.ORG/SUMMIT2016ORLANDOJANUARY 25–27, 2016
Earn adoption from the C-suiteand the front lines
CARLA MEYERGARMIN INTERNATIONAL
Earn Adoption from the C Suite and the front lines:
#Winning
Keys for Success
Evaluate Strategy/Plan Execute Build
Evaluate
What is the state of social media in
your organization?
Where do you want to take social
media for your company?
Strategy & Plan
Develop your social media strategy
Put an action plan together that supports your strategy
This is your business case…now, sell it in!
Goals & Objectives
Impact to Business
KeyMilestones
Execute
Think like an agency
Assemble a robust social campaign
Show people what you can do
#VIRBadventure
Build
Show data
Creative social campaigns
Look for opportunities
Plans you can scale
Grow your team
@garmin Channel’s Followers
May 2015
27,000
January 2016
106,000
Repeat
This process is continual – go back and repeat
Thank you! Carla MeyerGlobal Digital Advertising and Social Media Manager
Garmin International
@Meyer_Carla
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SOCIALMEDIA.ORG/SUMMIT2016ORLANDOJANUARY 25–27, 2016