earn more & make your client happy with this awesome pricing technique

39
Earn More & Make Your Client Happy With this awesome pricing technique

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Post on 18-Nov-2014

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Here's one simple technique that can both get you more work, and a happy client. We use it ourselves when we send proposals, you can use it too. The nuSchool wants to help creative professionals with the business side of being a freelancer.

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Page 1: Earn More & Make Your Client Happy With This Awesome Pricing Technique

Earn More & Make Your Client Happy With this awesome pricing technique

Page 2: Earn More & Make Your Client Happy With This Awesome Pricing Technique

I used to believe there were only three ways

to price a project

Page 3: Earn More & Make Your Client Happy With This Awesome Pricing Technique

Ask for lots1

Page 4: Earn More & Make Your Client Happy With This Awesome Pricing Technique

Which will make your client miserable

Page 5: Earn More & Make Your Client Happy With This Awesome Pricing Technique

and you’ll be worried thathe would run away

Page 6: Earn More & Make Your Client Happy With This Awesome Pricing Technique

Sell yourself cheap2

Page 7: Earn More & Make Your Client Happy With This Awesome Pricing Technique

That could make your client very happy

Page 8: Earn More & Make Your Client Happy With This Awesome Pricing Technique

but you will end up miserable

Page 9: Earn More & Make Your Client Happy With This Awesome Pricing Technique

Find a compromise 3

Page 10: Earn More & Make Your Client Happy With This Awesome Pricing Technique

Now no one is too happy or too miserable

Page 11: Earn More & Make Your Client Happy With This Awesome Pricing Technique

What a bummer.

Page 12: Earn More & Make Your Client Happy With This Awesome Pricing Technique

But then I started using this pricing technique

Page 13: Earn More & Make Your Client Happy With This Awesome Pricing Technique

which helps me earn more and keep

my client happy

Page 14: Earn More & Make Your Client Happy With This Awesome Pricing Technique
Page 15: Earn More & Make Your Client Happy With This Awesome Pricing Technique

The Three Level Pricing

Page 16: Earn More & Make Your Client Happy With This Awesome Pricing Technique

Here’s how it works:Use three different

levels of pricing

Page 17: Earn More & Make Your Client Happy With This Awesome Pricing Technique

Yep. It’s that simple.

Page 18: Earn More & Make Your Client Happy With This Awesome Pricing Technique

Want an example?

Page 19: Earn More & Make Your Client Happy With This Awesome Pricing Technique

Let’s say my client wants me to build him

The Cats Pajamas Online Store

Page 20: Earn More & Make Your Client Happy With This Awesome Pricing Technique
Page 21: Earn More & Make Your Client Happy With This Awesome Pricing Technique

I will use“The Three Level Pricing”

to offer him the following pricing levels

Page 22: Earn More & Make Your Client Happy With This Awesome Pricing Technique

BASICACats Pajamas Online Store basic website development

Price: $X

Page 23: Earn More & Make Your Client Happy With This Awesome Pricing Technique

MOBILEBOption A + design for the mobile version of the website

Price: $X + $Y

Page 24: Earn More & Make Your Client Happy With This Awesome Pricing Technique

SHIRTSCOption A,B and design for cool Cats Pajamas Shirts

Price: $X + $Y + $Z

Page 25: Earn More & Make Your Client Happy With This Awesome Pricing Technique
Page 26: Earn More & Make Your Client Happy With This Awesome Pricing Technique

See what I just did?

Page 27: Earn More & Make Your Client Happy With This Awesome Pricing Technique

I created extra work for myself. Without being asked.

Page 28: Earn More & Make Your Client Happy With This Awesome Pricing Technique

The client can choose the basic option (A) -

which is what he asked for

Page 29: Earn More & Make Your Client Happy With This Awesome Pricing Technique

but now he has new ideas running in his head

(options B+C).Oh Yeah.

Page 30: Earn More & Make Your Client Happy With This Awesome Pricing Technique

How does it work?

Page 31: Earn More & Make Your Client Happy With This Awesome Pricing Technique

Your client wants to feel like a boss.

Page 32: Earn More & Make Your Client Happy With This Awesome Pricing Technique

And bosses love options. This is why they look for a

few proposals.

Page 33: Earn More & Make Your Client Happy With This Awesome Pricing Technique

So why not let them choose from options that you like?

Page 34: Earn More & Make Your Client Happy With This Awesome Pricing Technique

He gets to choose - it makes him happy

Page 35: Earn More & Make Your Client Happy With This Awesome Pricing Technique

You might get more work - which makes you happy

Page 36: Earn More & Make Your Client Happy With This Awesome Pricing Technique

You might even earn some more!

Page 37: Earn More & Make Your Client Happy With This Awesome Pricing Technique

That’s it.

Page 38: Earn More & Make Your Client Happy With This Awesome Pricing Technique

You are ready for writing pricing proposals now

Page 39: Earn More & Make Your Client Happy With This Awesome Pricing Technique

Head to www.thenuschool.com for some more pricing techniques

for creative professionals !

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!*No cat was harmed in the making of this slideshow