earn more & make your client happy with this awesome pricing technique
DESCRIPTION
Here's one simple technique that can both get you more work, and a happy client. We use it ourselves when we send proposals, you can use it too. The nuSchool wants to help creative professionals with the business side of being a freelancer.TRANSCRIPT
Earn More & Make Your Client Happy With this awesome pricing technique
I used to believe there were only three ways
to price a project
Ask for lots1
Which will make your client miserable
and you’ll be worried thathe would run away
Sell yourself cheap2
That could make your client very happy
but you will end up miserable
Find a compromise 3
Now no one is too happy or too miserable
What a bummer.
But then I started using this pricing technique
which helps me earn more and keep
my client happy
The Three Level Pricing
Here’s how it works:Use three different
levels of pricing
Yep. It’s that simple.
Want an example?
Let’s say my client wants me to build him
The Cats Pajamas Online Store
I will use“The Three Level Pricing”
to offer him the following pricing levels
BASICACats Pajamas Online Store basic website development
Price: $X
MOBILEBOption A + design for the mobile version of the website
Price: $X + $Y
SHIRTSCOption A,B and design for cool Cats Pajamas Shirts
Price: $X + $Y + $Z
See what I just did?
I created extra work for myself. Without being asked.
The client can choose the basic option (A) -
which is what he asked for
but now he has new ideas running in his head
(options B+C).Oh Yeah.
How does it work?
Your client wants to feel like a boss.
And bosses love options. This is why they look for a
few proposals.
So why not let them choose from options that you like?
He gets to choose - it makes him happy
You might get more work - which makes you happy
You might even earn some more!
That’s it.
You are ready for writing pricing proposals now
Head to www.thenuschool.com for some more pricing techniques
for creative professionals !
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!*No cat was harmed in the making of this slideshow