Earth BlendsA seasonal, super food smoothie recipe collection

Earth Blends • A small independently

owned company• Dedicated to health and

wellness• Promotes local farming• Believes delicious can be

nutritious!

Mission Statement

“To create and market a delicious smoothie recipe book incorporating the freshest, seasonal super foods, in an easy to use format which will foster healthy eating habits, weight loss and meet nutritional needs while promoting business practices that are responsible and sustainable to local agriculture and farming." 

Role in the Strategic Planning of the Company• Establish the company with its first product• Improve sales and increase company brand in future

endeavors• Help acquire the means to expand and develop new

products

The 7 P’s

A successful marketing mix utilizes the seven P’s

• Price• Product• Placement • Promotion• People• Packaging• Positioning

The 7 P’s cont.Price Product• $29.95 • Can foster healthy weight loss or

weight maintenance.• Can help you consume your RDA

for fruits and veggies.  • Can aid in reversing MOST lifestyle

driven disease: Type 2 diabetes, heart disease, HBP, and obesity

• Is fast and easy to use for people on the go! Healthy fast food! NO cooking involved!

• Supports local farming and is sustainable.

The 7 P’s cont.Placement

• Amazon.com• Barnes & Noble• Costco• Nutribullet

Promotion• Farmers Markets• Costco• Fitness club open houses• Health and wellness expo• Facebook

The 7 P’s cont.People• Small startup-5 employees

Packaging• Simple layout• Full color glossy photos• Health benefit of the

ingredients

The 7 P’s cont.What differentiates our product from other

smoothie recipe books? Positioning

• Seasonal• Health section of the bookstore • Amazon• Nutribullet

Target and Market Segmentation• Demographic• Psychographic• Health Risk• Usage • Benefits

Goals and Objectives• Promote and sell our new

product• Pre-sell 1,000 copies before

our official launch in the fall

• Segment the market• Utilize social media• Amazon• Bookstores• Farmers markets• Advertising• Health and wellness fair

SWOT Analysis• Strengths • Weakness• Obesity at an all time

high• Change is being sought

out for improvement to health

• Support of local farmers• Relationship with

manufacturer

• Uncharted market• Fresh food being

introduced into a fast food world

Market Research • Inflammation reduced• Risk of cancer lowered• Risk of arthritis reduced• Immune system benefits• Economical/longer season in Northeast Florida

Branding• Relies heavily on grass roots effort• Customer service and knowledge of employees• Pictures of fresh food (example on brochure)

Identification of Staffing Needs

Process/Job Company/StaffBook Design/Creation Marketing TeamPrinting OutsourcedPublishing Self-publishedPromotion/Advertising Self-promotion by

marketing team-various mediums

Promotion/Advertising

MediumSocial media/Self-advertisement

YouTube

EBayFacebookTwitterPinterest

Physical Farmer’s Markets

Return on Investment (ROI): Basics

ROI Definition: An indicator of value received in exchange for marketing dollars invested.

Return on Investment: Marketing Dollars

Marketing Venue Dollars Spent Books Sold ROI%

Costco Demos $700.00 50 113.9

Amazon $2,700.00 600 565.6

Riverside Arts Market $600.00 100 399.2

Barnes and Noble $1,000.00 100 199.5

Return on Investment: Measuring Outcomes

Basic Calculation with Gross Profit %Year 1 Year 2 Diff New Bus.

Marketing Investment $0 $5,000.00 $5,000.00           Total Units Sold 100 850 750  Price Per Unit $29.95 $29.95 $29.95  Total Revenue $2,995.00 $25,457.50 $22,462.50 $22,462.50 Gross Profit % -0.17% 100.00% 100.00%           Gross Profit -$5.00 $25,457.50 $22,462.50                    ROI 0.00% 409% 349%         Cost of Goods Sold Per Book $3.00 $3.00  Cost of Goods Sold $3,000.00 $0.00  No. Books Printed 1000      

Conclusion