east norfolk tourism marketing project
DESCRIPTION
East Norfolk Tourism Marketing Project. Project Brief. Tourism Cluster Audit Marketing Action Plan Development Activities Plan Marketing Toolkit Microsite Lessons learned. Our Approach. Tourism cluster audit Market segmentation Tourism business workshops x 3 - PowerPoint PPT PresentationTRANSCRIPT
East Norfolk TourismMarketing Project
Project BriefTourism Cluster Audit
Marketing Action Plan
Development Activities Plan
Marketing Toolkit
Microsite
Lessons learned
Our Approach
Tourism cluster auditMarket segmentation Tourism business workshops x 3Integrate work packages – total
solutionDraw out distinctiveness Equip destination and businesses to
deliver plan
Marketing Action Plan
Focus single-mindedly on four target markets
Consistently use a shared story - messages, images, design
Shift resources from print to digital and PR – cost effective; goes with the trend
Marketing Action Plan
Support businesses – set up PR and Social Media Groups
Enable businesses – Marketing Toolkit plus engagement through NNDC and NNTF
Development Plan
Finding your way around – legibility
Food and drink – make more of it
Events and festivals – develop potential
Accommodation – invest in facilities
Marketing Toolkit
Know your MarketsThe Style GuideThe Style Guide WorkbookSocial MediaDelivering the Promise Workbook
Next Steps
Launch and roll out toolkit
Deliver MAP and DAP recommendations
Implement East Norfolk itineraries on the www.visitnorthnorfolk.com website
