eastern philosophies, mythical mindsets, and cultural … - devdutt pattanaik... · eastern...
TRANSCRIPT
ICCA 2010 Hyd Copenhagen-Denmark Lecture
1
Eastern philosophies, mythical mindsets,and cultural creativity: what concrete lessonsdo they offer for business success?
Dr. Devdutt PattanaikChief Belief Officer
Future Group
ICCA 2010 Hyd Copenhagen-Denmark Lecture
2
Description
• Devdutt Pattanaik, one of the star speakers at the TED India conference,
adviser to top multinational companies, and prolific author and
commentator, will change the way you think about the paths to business
success. Arguing that whilst the 20th century world was shaped by Western
philosophical approaches and US- and European-centric multinational
companies, the 21st century's business environment is exceptionally
relevant to Eastern concepts and ways of thinking. Companies and
individuals who learn to embrace these sometimes radical and seemingly
eccentric ideas will not only be better placed to do business with companies
and clients in China, India and beyond, but will transform their potential for
success in all markets and for all their staff and stakeholders. First-time
visitors to India frequently find that their thinking is utterly transformed by
what they experience: this year's Copenhagen Lecture hopes to achieve the
same thing for ICCA delegates' business philosophies!
ICCA 2010 Hyd Copenhagen-Denmark Lecture
3
Olympian Gods
ICCA 2010 Hyd Copenhagen-Denmark Lecture
4
Apollo
ICCA 2010 Hyd Copenhagen-Denmark Lecture
5
Dionysus
ICCA 2010 Hyd Copenhagen-Denmark Lecture
6
Return from India
ICCA 2010 Hyd Copenhagen-Denmark Lecture
7
The Indian Bazaar
ICCA 2010 Hyd Copenhagen-Denmark Lecture
8
The Indian Street
ICCA 2010 Hyd Copenhagen-Denmark Lecture
9
An Indian Family
ICCA 2010 Hyd Copenhagen-Denmark Lecture
10
Business with the Mad?
ICCA 2010 Hyd Copenhagen-Denmark Lecture
11
Look Again
ICCA 2010 Hyd Copenhagen-Denmark Lecture
12
Business
What?
Clarify meaning
ICCA 2010 Hyd Copenhagen-Denmark Lecture
13
From an undesired state…
ICCA 2010 Hyd Copenhagen-Denmark Lecture
14
… to the Promised Land
ICCA 2010 Hyd Copenhagen-Denmark Lecture
15
Behavior Business
How?
Observable
ICCA 2010 Hyd Copenhagen-Denmark Lecture
16
Rules
ICCA 2010 Hyd Copenhagen-Denmark Lecture
17
Threats
ICCA 2010 Hyd Copenhagen-Denmark Lecture
18
Compliance
ICCA 2010 Hyd Copenhagen-Denmark Lecture
19
Would Alexander agree?
ICCA 2010 Hyd Copenhagen-Denmark Lecture
20
HisBehavior
Business
How?
A different observation
ICCA 2010 Hyd Copenhagen-Denmark Lecture
21
Defiance
ICCA 2010 Hyd Copenhagen-Denmark Lecture
22
BehaviorHis
Business
What?
Not quite Promised Land
ICCA 2010 Hyd Copenhagen-Denmark Lecture
23
From helplessness…
ICCA 2010 Hyd Copenhagen-Denmark Lecture
24
….to control
ICCA 2010 Hyd Copenhagen-Denmark Lecture
25
Different Approaches
“Follow the System.”
“I am the System.”
ICCA 2010 Hyd Copenhagen-Denmark Lecture
26
Source of Difference
Belief Behavior Business
Why?
ICCA 2010 Hyd Copenhagen-Denmark Lecture
27
Loving Father
ICCA 2010 Hyd Copenhagen-Denmark Lecture
28
Cruel Father
ICCA 2010 Hyd Copenhagen-Denmark Lecture
29
Opposing Beliefs
ICCA 2010 Hyd Copenhagen-Denmark Lecture
30
Binary Thought
ICCA 2010 Hyd Copenhagen-Denmark Lecture
31
Banks of the Indus
ICCA 2010 Hyd Copenhagen-Denmark Lecture
32
Gymnosophist’s Choice
ICCA 2010 Hyd Copenhagen-Denmark Lecture
33
The Indian Headshake
ICCA 2010 Hyd Copenhagen-Denmark Lecture
34
A mad approach?
“Follow the System.”
“I am System.”
“Both. Either. Neither.”
ICCA 2010 Hyd Copenhagen-Denmark Lecture
35
HisBelief
Behavior Business
Why?
A very different Belief
ICCA 2010 Hyd Copenhagen-Denmark Lecture
36
Death is a full stop
ICCA 2010 Hyd Copenhagen-Denmark Lecture
37
Death is a comma
ICCA 2010 Hyd Copenhagen-Denmark Lecture
38
Life has a climax
ICCA 2010 Hyd Copenhagen-Denmark Lecture
39
Life has no climax
ICCA 2010 Hyd Copenhagen-Denmark Lecture
40
Nothing Lasts Forever
ICCA 2010 Hyd Copenhagen-Denmark Lecture
41
Different Values
One Infinity
ICCA 2010 Hyd Copenhagen-Denmark Lecture
42
Different Subjective Truths
Comply
DefyDepends
oncontext
ICCA 2010 Hyd Copenhagen-Denmark Lecture
43
The Clash of Civilization
OurBelief
Behavior Business
TheirBelief
ICCA 2010 Hyd Copenhagen-Denmark Lecture
44
300 years of Reason
Belief Behavior Business
ICCA 2010 Hyd Copenhagen-Denmark Lecture
45
Reject Subjective Truth
ICCA 2010 Hyd Copenhagen-Denmark Lecture
46
Triumph of Objective Truth
ICCA 2010 Hyd Copenhagen-Denmark Lecture
47
Logic seeks Global Truth
Belief Behavior Business
ICCA 2010 Hyd Copenhagen-Denmark Lecture
48
Culture is Local Truth
Belief Behavior Business
StoriesSymbolsRituals
ICCA 2010 Hyd Copenhagen-Denmark Lecture
49
Logical or Cultural?
ICCA 2010 Hyd Copenhagen-Denmark Lecture
50
One: Flesh matters
ICCA 2010 Hyd Copenhagen-Denmark Lecture
51
Infinity: Flesh does not matter
ICCA 2010 Hyd Copenhagen-Denmark Lecture
52
One: Linear & Sequential
ICCA 2010 Hyd Copenhagen-Denmark Lecture
53
Infinity: Circular & Simultaneous
ICCA 2010 Hyd Copenhagen-Denmark Lecture
54
One: Orchestra Conductor
ICCA 2010 Hyd Copenhagen-Denmark Lecture
55
Infinity: Lone musician
ICCA 2010 Hyd Copenhagen-Denmark Lecture
56
3B Model
Belief Behavior Business
How?
ICCA 2010 Hyd Copenhagen-Denmark Lecture
57
History does not matter
ICCA 2010 Hyd Copenhagen-Denmark Lecture
58
Opposites Coexist
ICCA 2010 Hyd Copenhagen-Denmark Lecture
59
Not obsessed with Reality
ICCA 2010 Hyd Copenhagen-Denmark Lecture
60
Everything is Organic
ICCA 2010 Hyd Copenhagen-Denmark Lecture
61
Vast diversity
ICCA 2010 Hyd Copenhagen-Denmark Lecture
62
High People Engagement
ICCA 2010 Hyd Copenhagen-Denmark Lecture
63
Macrocosmic Chaos
ICCA 2010 Hyd Copenhagen-Denmark Lecture
64
Microcosmic Order
ICCA 2010 Hyd Copenhagen-Denmark Lecture
65
You way? Maybe!
Belief Behavior Business
ICCA 2010 Hyd Copenhagen-Denmark Lecture
66
Point of Intervention?
Belief Behavior Business
1 2 3
ICCA 2010 Hyd Copenhagen-Denmark Lecture
67
Think Smart
Belief Behavior Business
ICCA 2010 Hyd Copenhagen-Denmark Lecture
68
Don’t Demand THE truth
• Objective Truth
• Standard
• Exactness
• Predictable
• Process
• Control
• Authority
• Efficiency
ICCA 2010 Hyd Copenhagen-Denmark Lecture
69
Allow THEIR Truth
• Subjective Truth
• Context
• Approximation
• Uncertainty
• People
• Flow
• Empathy
• Effectiveness
ICCA 2010 Hyd Copenhagen-Denmark Lecture
70
Drink Nectar Together
ICCA 2010 Hyd Copenhagen-Denmark Lecture
71
For more information
• Website:
– devdutt.com
• Email: