eastern project

8/2/2019 Eastern Project

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AN ORGANISATIONAL STUDY

AT

EASTERN CONDIMENTS PVT LTD: cochin

( Submitted to the kerala University, in partial fulfillment of the requirements for the award

of Master of Business Administration)

Submitted by;

MAYA TV

INSTITUTE OF MANAGEMENT AND TECHNOLOGY

(Affiliated to Kerala University)

Submitted to:

Mrs.Deepa

(Assistant faculty and mentor for organisational study)

OCTOBER 2011


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DECLARATION

I hereby declare that the dissertation entitled OrganizationStudy atEASTERN

CONDIMENTS PVT LTD, KERALA submitted to INSTITUTE OF MANAGEMENT AND

TECHNOLOGY in partial fulfillment of the requirement for the award of the degree ofM.B.A (Master of Business Administration), is a record of original work done by me under

the supervision and guidance of Ms.ANN,HR officer , and the project work has not formed

the basis for the award for any degree or other similar title to candidate of any

university.

Place: PUNNAPRA

Date:27/10/2011


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ACKNOWLEDGEMENT

I am deeply indebted to EASTERN CONDIMENTS PVT LTD, for giving me this

opportunity to complete my project work in their esteemed organization.

I express my gratitude to MR JOHN HR MANAGER for granting me permission to

complete my project work atEASTERN CONDIMENTS PVT LTD

I am extremely grateful to Ms.ANN,PROJECT GUIDE, for all her guidance,

assistance and support.


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CHAPTER 1

INTRODUCTION


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INTRODUCTION

An organization refers to a social arrangement that pursues collective goals,

controls its own performance, and has a boundary separating it from its environment.

Management is interested in organization mainly from an instrumental point of view.

For a company, organization is a means to an end to achieve its goals - which are to

create value for its stakeholders (stockholders, employees, customers, suppliers,

community).

Organizational studies encompasses the study of organizations from multiple

viewpoints, methods, and levels of analysis . it states how people - as individuals and

as groups - act within organizations which involves the study of the structure and

functioning of its department. Organizing or organization is one of the important

function of the management. Generally, all the organizations are different but, they

have certain common features. They are group of people linked together by formal

and informal relationship, in hierarchical order that are engaged in co-operative

activities and every one has identical boundaries. So the study of people in

organization is important for future manager.

Whenever people interact in organizations, many factors come into play.

Modern organizational studies attempt to understand and model these factors. Like all

modernist social sciences, organizational studies seek to control, predict, and explain.

It is vital to study the structure and functioning of successful organization so

they will guide directorial towards successful and profitable functioning The

swift changes in the field of science and technology has revolutionized the

organizational system. Such changes have become inevitable to achieve the basic

objective of the firm.


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a)Objectives of the study

Primary objectives

1. To study the organizational functions

2. To know about the structure and functions that

carried out in different departments,specifically

taking marketing department

3. To study the products of the company

.

secondary objectives

1. To analyse strength ,weakness, opportunities andthreats of the company

2. To get real time exposure of corporate world.

3. To understand the difference between theoretical & practical

aspects offunctioning organization

b) Methodology

This organization study was conducted by collecting information from primary

and secondary data sources. The study was conducted in three phases.

The first phase involved collecting information from various text book,

website etc.

The second phase involved visiting production site of the company.The main of the visit was to understanding the production process.


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The third phase involved interviewing departmental heads and other

staff to understanding the activities of each department.

Primary Source

Primary data are collected through discussions and interviews with officials, also

through direct observation.

Secondary Source

Secondary data are collected from:

Company documents &

Company websites.

c) Scope of the study

The scope of the study was limited to the corporate office at cochin and

manufacturing unit at Adimali.

The study mainly concentrated on HR , marketing and production department of

the organisation

e) Limitations of the study

Time constraints has been the main limitation. The company personnel do not

reveal trade secrets, confidential information like marketing, finance.


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f) Chapterisation

Chapter 1 introduction

Chapter 2 industry profile

Chapter 3 company profile

Chapter 4 organisational structure

Chapter 5 objective wise analysis

Chapter 6 swot analysis

Chapter 7 findings, conclusion and suggestions


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CHAPTER 2

INDUSTRY PROFILE


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HISTORY OF THE INDUSTRY


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By 3000 B.C, turmeric, cardamom, pepper and mustard were cultivated in

Harappa and Mohenjo-Daro, in the Indus valley, were of occupied mixed stock

somewhat larger in structure than either the Sumerians of those communities. The bad

club wheat barely sheep and goats from the Iranian plateau and cotton from Southern

Arabia or North East Africa but were held back by their reliance on food water due to

lack of knowledge of irrigation.

Summer bad trade links with the Indus valley via Hindu Kush by 3000 BC and by sea

from 2500 BC thus thinking the Harappas with both Sumerians and Egyptian, where

cumin, anise and cinnamon were used for embalming by 2500 BC.

By 1750 BC Harappa civilization had disappeared probably due to flood and tectonic

shift were replaced by the Aryans who invaded via Hindu Kush by 1500 BC. The

Aryans had considerable contact with Babylon from whence the original flood legend

arose be adopted by both the Aryans and the Hebrews and several other civilization.

INDUSTRY PROFILE

Food processing industry in India is among one of the biggest

sectors known in terms of production ,growth,consumption,and

export. The turnover for this sector accounts for

Rs.250,000crores(USD 69.4billion ) approximately and within it the

value-added food products are estimated at Rs.80,000 crores,which

is USD 22.2 billion.This sector covers a wide range of edible items,

such as,fruits and vegetables,spices and condiments,meat and

poultry,alcoholic beverages,milk and milk products,fisheries,grain

processing,and plantation. Other consumer goods in the products in


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the food processing sector include confectionery items, chocolates

and cocoa products, mineral water, soya-based products, high

protein food products,and so onThe exporting processing zones and

food proceesing industries in India are made 100 percent export

oriented by the government of India ever since august 1991 and has

also permitted for collaboration both with the the local and global

firms. The estimated FDI in this sector is accounted for Rs.10,

000crores.Some of the features of food processing industries in

terms of export production are as follows

Food processing are built in both the export processing zones as well

as the the free trade zones in India and it has been made 100

percent export oriented

The import of goods enjoy tax free privelage in all kind of goods

India and spices

Indian spices paid important role in the history of various lands discovered or

destroyed kingdoms built or brought down, wars won or lost, treaties signed or flowed

flavours sought or offered. Spices have also played a political role in the history. He

use of spices from the year 1200 and the European preoccupation with the world of

spices was born .The use of spice in food meant money and power, and the desire to

acquire these precious status symbols led to world exploration pan global

communication trade, alliance and war.

Indian spices also fitted into philosophic concepts of improving health science. It

was understood that they could affect the four humors


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(Blood, phlegm yellow bile and black bile) and influence the corresponding moodes

(sanguine, phlegmatic, choleric and melancholic)

a) CURRENT SCENARIO

Within the past one decade, the international trade in spices has grown by leaps

and bounds. As estimated 500.000 tone of spice and herbs values 1500 million US

dollars are now imported globally every year. An impressive 46% of these supply

come from India. Indias exports and spice extracts have made spectacular growth

attaining over 50% of the global market within a short span.

This remarkable achievement is boon of a sea change in the industry scenario.

The Indian share

At present India produce around 2.5 million tonnes of different spice valued at

approximately 3 million US dollar, and hold the premier position in the world.

Because of the varying climate suitable for the spice cultivation almost all spices are

grown in this country. In almost all spices are grown in this country. In almost all the

28 states and six union territories of India, at least one spice is grown in abundance.

No country in the world produces as many varieties of spices as India.


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CHAPTER 4

COMPANY PROFILE


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ABOUT THE COMPANY

INTRODUCTION

The Eastern Group was founded by Mr. M. E. Meeran, chairman of the

group, nearly two decades ago. He started its activities as a business with a wholesale

provision of goods at Adimaly in 1969 named Eastern trading company. Eastern

Coffee and Curry Powder established in 1983 as a pioneer in the state to produce

packed curry powders, coffee powder and food products. Eastern Condiments was

established in 1991, as expanded form of eastern Coffee and Curry Powder, and

employing 150 employees where as Eastern Coffee and Curry Powder were

employing 20 workers.

The company exports its products to Saudi Arabia and the United Arab Emirates for

the past few years and now the company exports its products to various parts of the

world like Middle East, the U.K, the U.S.A, Australia, Germany etc.

The production at the initial period was only 100kg per day. In those

days, the process of production was enhanced from grinding to pulverizing and so the

production could also help to preserve the natural taste of the powder. As Eastern

curry powder unit could not meet the increased demand, establishment of Eastern

Condiments with a production capacity of 20 tonnes a day was a absolutely necessary.


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From the initial production capacity of 100kg per day , now it can produce around 78

tonnes per day.

The purity and freshness of Eastern Curry Powders made Eastern a house hold

name in India and abroad. Bringing high quality products every day at affordable

prices to the common man for his daily use is the ultimate goal of Eastern group of

companies. Treating the customers with commitment for quality at the right price in

all products is their formula for success.

Eastern Condiments was established in 1991 .100000 Kg of sales was registered in

1991. The company is the leading brands in India and second most popularized brandin Kerala .The company hold 75% market share and it follow cash and carry method.

The company follows direct distribution and it had 86 routes. Now the company had

1500 employees and the last year turnover was Rs. 450 Cr. The company plan to attain

the target of Rs.1000 Cr by 2012

Various departments in Eastern are;

1.Human Resource Development & Admin

2.Finance and Accounting

3.Production

4.Maintanence

5.Marketing

6.Quality Control & Quality Assurance

7.Purchase

8.Export


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9.IT Department

10.Production Planning and Control

PRODUCT PROFILE

Eastern condiments Pvt . LTD has different varieties of spices, curry powders,

blended curry powders and masala. The different Categories of products are:

Eastern processes and manufacture Spices and blended spice powders. Spices are

procured from the finest plantations in Kerala, India.

DIRECT POWDERS

TURMERIC POWDER CHILLI POWDER

CORIANDER POWDER

BLACK PEPPER POWDER

DIRECT SEEDS

MUSTARD

CUMIN

BIG JEERA

MEETHI

BLENDED MASALA POWDER

RASAM POWDER

SAMBAR POWDER

PICKLE POWDER FISH MASALA


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CHICKEN MASALA

MEAT MASALA

BIRIYANI MASALA

GHARAM MASALA

PICKLE

MANGO

TENDER MANGO PICKLE

GINGER

GARLIC

LEMON DATES

PRAWN

MIXED VEGETABLE

Outsourced product

Company outsource the manufacturing\procurement of the following product.

TAMARIND

RICE PALADA

COCONUT

GINGELLY OIL

The product is tested in the laboratory prior to acceptance.

The outsourced units are inspected based on established parameters annually.


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Chapter 4

ORGANISATION STRUCTURE


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ORGANISATION CHART

BOARD OF DIRECTORS

CHAIRMAN VICE CHAIRMAN VICE PRESIDENT (OP)DIRECTOR - TECHDIRECTOR -F&ADIRECTOR- P&ODIRECTOR- IT

EXECUTIVE COMMITTE

HEAD-PRODUCTIONHEAD-PROCURMENTHEAD-MARKETING HEAD- ENGG&TECHNICALCFO COMPANY SECRETARY

AGM

Finance

DY

MANAGE

R

SR

MANAGER

MANAGER

EXPORTS

SR

MANAGER

MANAGER

MKTG

ASST

MANAGER

SR.SALES

OFFICERS

SALES TEAM

MANAG

ER

OFFICE

R

PROD.

SUPERS

MANAGERTECHNICA

SR

OFFICER-

HR

SR

MANAGER

OKKAL

EXPOR

T UNIT

WORKSHOP IN

CHARGE

ASST

MANAGER

OFFICERS

FINACE

CONTROLLER

ASST

MANAGER

OFFICERS

OFFICERSASST

MANAGER

PRODUCTIO

N MPD

DYMANAGER

ELECTRIC

ASST

MANAGER

SR

OFFICER

MANAG

ER -PPC

SR OFFICER

PPC

OFFICERS-

OFFICERS-IT

SR OFFICR

TECHNICAL

PRDCTN


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Awards Won

The eastern group has won many prestigious awards for its outstanding

performance by Spices Board India for 8 consecutive years from 1998 to 2004-05.Mr.M.E.Meeran, Chairman of Eastern Group was awarded as the Best Business Man

Of The Year by Business Deepika (leading business journal in Kerala) in 2007-2008.

He is also the award winner of Best Entrepreneur Of The Year by Mangalam

Publications. The company has also won the FACT MKK NAIR MEMORIAL

PRODUCTIVITY award for the year 1995-96.

The company has got ISO 22000 and the HACCP certification. Eastern was

the first company in India to get ISO 22000 certificate. Every award has been a

stepping stone for achieving greater heights and look forward for higher goals. The

foresight of the chairman is the guiding light for the blazing track of the group.

VISION OF EASTERN GROUP

To be the preferred supplier:-Catering to the basic needs of the mass market by

providing products of outstanding value through the adoption of global standard and

innovative practice.

To be a Preferred Employer in the Industries:-We are provides a challenging work

environment and adds value to our people through diverse exposure and continuous

education.

C) EASTERN GROUP OF COMPANIES

Eastern Group of Companies is a group of companies with diverse interests

and a world leader in Indian spices. Eastern has ventured into various areas like tyre

retreads, mattresses, garments, packaged foods, mineral water and public school and


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has many more projects in its dream. The detailed description of each company is

given below;

1. Eastern Curry powders

The company has provided their consumers with consistently high quality powders

and blends. Eastern Condiments operates from two modern factories situated in the

Western Ghats of South India

Natural Spice Powders

Eastern turmeric Powders

Eastern Chilli Powder

Eastern Coriander powder

Eastern Black Pepper Powder

Eastern Curry Powder

2) Sunidra Mattresses

Sunidra mattresses Pvt.Ltd. was set up in 1999 to manufacture rubberized coir

mattresses with a state of the art factory in Thodupuzha. The popular brand of

rubberized coir mattress manufactured by Sunidra Mattresses Pvt.Ltd.is slowly

growing to be a market leader in the country. Sunidra has own the ISO 9001-2000

certificate.


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Sunidra is made of rubberized coir sheets that are produced from 100% natural

latex without any added waste. These rubberized coir sheets are air permeable and

have natural breathing qualities, it doesnot cause any allergies and also recyclable.

3)Eastern Aqua minerals

Eastern Aqua Mineral, a recently launched company was set up in the year

2002.Eastern Aqua Mineral entered the area of packaged drinking water with the state

of srt plant located at Eranakulam district. Eastern packaged drinking water of highestpurity standard ,high quality with control,1286 testing facilities and quality product

with international standards. It is available in convenient sizes. Eastern packed

drinking water is also priced attractively in keeping with Easterns view of bringing

high quality products to the common man at the right price.

4) Eastern Public School

The Eastern group entered the area of education with the getting up of the

Eastern Public School. Mrs. Nabeeza Meeran has been the Principal of Eastern

Public School. This school ensures a high quality education from kindergarten to

primary levels with C.B.S.E syllabus providing all the residential facility residing at

the heart of Idukky District

5) Eastern Treads Ltd.


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Eastern Treads Ltd. Is a public company engaged in the manufacturing of

quality procured tread, cushion, bonding gum and black vulcanizing cement. Its

branches all over India has been showing consistent high performance and growth.

The factory has annual turnover of 12 crore and it is located at Oonnukal,

Kothmangalam. The company has a processing capacity of 12 tonnes of cold rubber

per day with nation wide market network. This company is in the service industry for

retreading tyres and the service plant is located at Vazhakulam. The company services

by retreading of used tyres on an average basis of 1500 tyres per month.

6)King Richard Shirts

King Richard, a brand of men's wear from Eastern Clothing Company was set

up in 1999. This brand was targeted at middle class. King Richard Includes all the

trends of colour combinations and designs of fashion shirts and trousers with a view to

meet the aspiration of working class with a quality ready wear at responsible price in

the international styles.

This factory has the production capacity of 15,000 shirts per month. Top

quality fabrics are used in the manufacture of King Richard brand shirts (utilizing100% of cotton from India and European brands like Bergamo, Brembana, Italian

fabric etc.). This brand usually comes out mostly formal and casual styles; but also

makes small numbers of semi-casual styles.


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COMPETITORS INFORMATION

The company has many competitors in the market because the

condiments industry it also small scale industry. So the company

faces competitors mainly from three different states like

Kerala - Melam, Priyam, Saras, Bramins, Ruchi, Double Horse

Karnataka -M T R

Tamilnadu Shakthi

Food safety management system

Eastern company has established documented , implemented and

maintained an effective food safety management system and update it when necessary

in accordance with the requirements of this international standard ISO 22000:2005

and HACCP

The company has

Ensured that the food safety hazards that may be reasonable expected to occurin relation to products within the scope of the system are identified evaluated

and control in such manner that the product of the organization do not directly

or indirectly, harm the consumer,

Communicated appropriate information through out the food chain regarding

safety issues related to its products,

Communicated information concerning development implementation andupdating of the food safety management system throughout the organization to


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the extent necessary to ensure the food safety required by this international

standard, and

Evaluated periodically and update when necessary the food safety management

system to ensure that the system reflects the organizations activities and

incorporates the most recent information on the food safety hazards subject to

control

FOOD SAFETY POLICY

Eastern Condiment pvt Ltd is committed to supply safe and hygienic spice

powder, masala powders, pickles rice and coffee powder to our customers through

control of food safety hazards in the raw materials using greatest process hygiene

system to the expectations of our customers by complying with statutory and

regulatory requirements.

LEGAL FRAMEWORK OF THE ORGANISATION

Eastern Condiments Pvt Ltd is incorporated under THE COMPANIES ACT

1956 on 26th Feb 1991 having its registered office at P. B no:15 Eastern Valley

Adimali. The Authorized share capital of the company is Rs 35, 00,000/- divided into

3500 shares of Rs 1000 each.

INTERNATIONAL ORGANISATION FOR

STANDARDISATION (ISO)


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ISO was set up in the year 1987. It is a worldwide federation of standard bodies

from 138 countries. Bureau of Indian Standards (BIS) represents India in ISO.

MISSION

Its mission is to promote the government of standardisation and related activities in

the world with a view to facilitate international exchange of goods and services and to

develop co-operation in intellectual, scientific, technological and economic activities.

ISO Series

ISO 9000-2000

ISO 9001-2000

ISO 9004-2000

1. It is first developed and published in 1987, revised in 1994 and 2000.

2. It consists of 3 basic documents (9000,9001 and 9004

3. It is a means to demonstrate quality assurance of product or services

4. It is the most popular among over 13000 standards issued ISO since 1987

5. Indian version is IS/ ISO 9000 series standards

ISO VERSIONS

ISO 14000 for eco-friendly products and companies

ISO 9000 for the overall quality products

ISO 22000 for food safety products


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Eastern is the first company in India and the second company in Asia got ISO 22000

Certification.

Eastern got ISO Certification in the year 2000-20005.The Organisation shall ensure

the following basic requirements for the implementation of ISO 2200.

The food safety hazards that may be reasonable expected to occur i relation to

products within the scope of the system are identified, evaluated and controlled in

such a manner that the products of the organisation do not directly or indirectly harm

the consumers.

Communicate appropriate information through the food chain regarding safety

issues related to its products.

Communicate information concerning development, implementation and

updating of food safety

Evaluate periodically and update.


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CHAPTER 5DEPARTMENT PROFILE

HUMANRESOURCE DVT &ADMIN DEPARTMENT

Man power or human resources or people at work of an organization

consists at all individuals engaged in any of the organization activities regard less

of levels

Personal management is that part of the process of management which is

primarily concerned the human aspects of an organ. Its purpose is to establish and

maintain good personal relations at all levels of an organization. Without efficient

use of human resources, management can never accomplish organizational

objectives. Personal management is also called personal administration, labour

management, and manpower management.

Administration or Human resource is defined as it is the sum total of

inherent abilities, acquired knowledge and skill represented by the talents and

aptitudes of the employed person .According to Edwin. B. Flippo, personal

management has defined as the planning, organizing, directing and controlling of

the pro development, compensation, integration and maintenance of people for the

purpose of controlling the organizational, individual and social goals.

.

DEPARTMENT CHART


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1. DUTIES OF HUMAN RESOURSE DEPARTMENT

The responsibility of human resource department is mainly to keep the records

of attendance of staff and workers. It also includes records of various leaves taken

by the employees and management staff, calculations of salaries, Provident Fund,

bonus of employees, records of their entry in to the service, issue of memos and

other service rule related matters.

2. CLASSIFICATION OF WORKERS

1) Senior workers

2) Junior workers

3) Piece rate workers

Senior manager H R

Senior officer H R &

Administration

H R Officers

Vice President Operations


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4) Daily wage workers

5) Technical workers

6) Apprentice

3. RECRUITEMENT AND SELECTION

Recruitment is one of the step in the selection process. Vacancies arising in

an organization due to various reasons such as resignation, termination death,

employee promotion, transfer have to be filled by recruitment and selection.

A) DIRECT RECRUITMENT

In Eastern frequency uses this method for recruitment. The firm places jobs

advertisement in Malayalam English news papers and local T.V.channels and tries

to attract as much capable people from outside its company services.

B) INTERNAL RECRUITMENT

Several post are filled from among the internal candidates

Whenever vacancies arise efficient and skilled workers from the rank and file of

the company are promoted and appointed in the company.

Besides, evictees, local candidates who belong to surrounding have preference

in subsequently arising vacancies.If they have prescribed qualification and experience

the company may give special preference to them.

4. EMPLOYEES


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The Adimaly branch of the company has 3division( Masala powder, Marketing

and Administration). There are 1500 employees working in the company.

5. TRAINING

The company will prepare yearly training schedule based on ISO 22000. The

will give the job training for the employees. All management staffs put under training

particular subject has to submit the report to the Factory manager about the training.

Based on the evaluation of the ranking is poor, he will be given further training.

Individual rewards for training are kept and maintained properly.

6. PROMOTION AND TRANSFER

Those workers have required qualification and eligibility are promoted to

supervisory cadres. Transfer is two types. They are internal transfer and external

transfer. Employees transferred to different departments on the basic of their skill.

7.

WAGES AND SALARY

Me workers are paid into two system.

i. Piece rate system

ii. Salary System

9. RETIREMENT

The company will undertake some disciplinary action of faults from the

employees. The disciplinary action includes loss of pay and suspension.

LABOUR WELFARE FACILITIES

The company provides a lot of non-monitory benefits to their

employees. Some of them are as follows:


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1. Transportation

2. Canteen facilities

3. Personal Protective Equipments.

4. Medical Insurance.

5. Pension Scheme

6. Annual Medical Check- up

7. Tours and Picnics.

FOOD SAFETY OBJECTIVES OF HR DEPARTMENT

To provide at least 12 hrs training to every employee yearly about food

safety..

To ensure provide induction training new employees within two weeks from

date of joining

WOMEN EMPOWERMENT:

Eastern Condiments gives preference for women as their workers. Around 80% of

workers are women

MARKETING DEPARTMENT

Marketing deals with identifying and meeting human and social needs. One of the

shortest definitions of marketing is meeting needs profitably. L. e. marketing is a

drive to turn a private or social need into profitable business opportunity. Marketing

being the most important it is concerned with analysing the market , discovering the

opportunities , formulating marketing strategies , developing the special strategies and

tactics, proposing a budget and establishing a set of control. More than a company


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department , the marketing is a orderly and insightful process for thinking about and

planning for markets.

MARKETING FUNCTIONS

Developing marketing strategies

Capturing marketing insights

Connecting with dealers & consumers

Building strong brand image

Delivering value to customers

PRODUCT DISTRIBUTION CHANNELS

Factory fresh outlets

Whole sellers

Retailers

MARKETING STRATEGY

Company follows push and pull strategy in the case of marketing. Merchandise

strategy is also followed.

TARGET ACHIVEMENT METHODS

Increments and spif are given based on the performance of the sales executives

MARKETING PRODUCT LINE

Spice powders

Pickles & pickle powders

Rice flower

Tea & coffee


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CUSTOMER BENEFICIAL & SATISFACTION

IDENTIFICATION METHODS

Yearly conducting dealers meet

Customer satisfaction details collected from dealers

IDENTIFICATION OF CUSTOMER EXPECTATION

Through SMRI Professional survey team

Through dealers

CUSTOMER ORDER RECEIVE AND FOLLOW UP

The orders receive from dealers in weekly once.

MARKETING TOOLS & TECHNIQUES

The various sales techniques consist of:-

1. Route Sales2. Factory Fresh Outlet

3. Inter Company Sales

4. Export Sales

DEMAND ANALYSIS

The average percentage of three constitutive months plus 5 % of the average

sales.

METHODS OF OVERCOMING COMPETITORS

There is no stiff competition faced by the company, thats 70% market share

belongs to companies product. The total number of competitors of local market is 187

MARKET SEGMENTS


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The companys product mainly segmented on the basis of geographical,

cultural and customer features.

The main responsibility of marketing department is to ensure the receipt of good

quality material to the consumer as and when required. The main aim of marketing

department is to supply good quality products at a reasonable price.

Eastern following direct supply of its products to retailer and retailer sold product

to consumer.

ADVERTISEMENT & SALES PROMOTION

NEWS PAPER

TELEVISION

DISCOUNT

PRODUCT PUBLICITY

Mainly through advertisement

CUSTOMER RETAIN MANAGEMENT

Eastern products are already branded. The company give more importance to

quality of the products, so the products already have regular customers

MARKETING DEPARTMENT STRUCTURE

Senior

Marketing


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The Marketing Department headed by Senior Marketing manager and followed

by Administrative Staffs, Marketing Manager, Assistant Manager, Senior Sales

Executive, Sales Executive, Driver and Stock Assistances.

FINANACE AND ACCOUNTS DEPARTMENT

OBJECTIVES OF FINANCIAL DEPARTMENT

Marketing

manager

Administrative

Staffs

Assistant

Manager

Senior Sales

Executive

Sales Executive

Driver Stock Assistant


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Financial statement are prepared by the firm. The generally accepted

principle and procedure are followed to prepare these statements. The basic objective

of financial statement is to assist decision making.

1) To provide reliable financial information about economic resources

and obligation of a business enterprises.

2) To provide financial information that assist in estimating the

earning potential of the enterprise.

3) To provide other needed information about change in economic

resources and obligation.

4) To disclosed to the extent possible other information relation to

the financial statement that is relevant to statement users.

FUNCTIONS OF FINANCE DEPARTMENT

1. To create budget among financial year.

2. To record day to day financial transaction.

3. Keep and maintain financial recorded.

4. Tax payment and pay of cash for other purpose.

All details are collected via the orion software. So when a data regarding

production or sales or cash etc. Is entered in the respective department the finance

department will get it via the software.

The finance department will check wether the information entered is correct.


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The daily collection made by the sales staff is deposited in The federal bank

account. All deposited money come under same Account.

The daily collection made by the sales staff is deposited in the federal bank

account.

The cash turnover of eastern condiment will come around 200 per year.

Currently the organization has a loan of Rs. 40Crores. External audit is done every 6

month, 3crores require as Eastern daily working capital.

Company adopt E- filling system for sales tax payment earlier. Now

Eastern condiment expecting 40crores investment from Malaysia Company.

The internal audit is also done in the organization. Finance has two

divisions sale tax and income tax return filling. Sales tax is filed monthly through e-

filling from Adimaly office.

STRUCTURE OF FINANCE DEPARTMENT

C F O

AGM Finance

Finance

controller

Company

secretary


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The finance department comes and or the C F O. The department headed by

Company Secretary and Finance Controller, AGM Finance, Dy. Manager, Senior

officer and Officers

d) PRODUCTION PLANNING AND CONTROLDEPARTMENT

Production planning and control is the department which plans everything

regarding production. It find out what is to be produced when where quantity and it

even informs the purchase department about what raw materials is to be purchased or

production.

PPC regulate stock inflow and out flow with in help of orion soft ware

so the amount of stock readily available.

With the help of orion they getting a statement based on that statement

they can also manually check the amount of the stock and production made.

All 5 production location are handled from adimaly It self they makeplans according to the data provided by the marketing department.

Dy. Manager

Senior

Officers

Officers


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Based on the information from the marketing department give instruction

to the purchase department and production department. They plans for 3 months later

it divided on monthly basics. Finally super visors of production scheduling on

weekly basics.

Production is according to the requirements and will depend on

seasonal demand. Production plan for maximum 3 month and festival seasons.

PRODUCTION PLAN

The production department prepares monthly production plan. This

production plan is based on the report of marketing department. Based on this report

the production target, the production plan will be prepared. At the end of the month,

the production department analysis the production details for the month. The company

being an ISO-22000 certified one, they should maintain daily shift report and monthly

production report.

WORKING HOURS

Production of the company is in 3 shifts of 8 hours. There are 700

employees are working in the factory.

PRODUCTION CAPACITY

They installed production capacity of this factory is 200 tonnes per

month.

OBJECTIVES

Determining the nature and the magnitude of various input

actors to produce the desired output.


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To co-ordinate labour, machines and equipments in the most effective and

economic manner.

Ensuring smooth flow of material by eliminating bottlenencks, if any in

production.

Utilisation of under employ resources.

To manufacture the desired output of right quality and quality at right

time.

WORK INSTRUCTION

All skilled and unskilled workers engaged in space handling aria wear uniform,

caps, aprons, and hand gloves. Casual lady workers are engaged in packing wear

house coats, hand gloves and caps.

PRODUCTION DEPARTMENT

Production function performs according to instructions from the production

planning and control department. Production planning and control function give

monthly indent which is converted in to weekly plans by production department. A

stock of goods for 3 days production is kept with the department. In production

expected normal loss is 2% to 5%. Al details regarding production is given to

production planning and control department

daily basic.

The production department consist of 700 workers and 16 vehicles for

transferring of raw materials. The productivity is around 75%.


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FUNCTIONS OF PRODUCTION DEPARTMENT

The activities production area includes various stages of operation until

dispatch. The products marketing largely based on the production capacity of the firm.The has set up a well-built production department under a production in charge and a

plant supervisor. As a food industry, the production aria must be clean and hygiene as

ISO 22000 requirement. The production operation in to production area is carried out

as per production plan. Ingredients will be moved operation wise to each machine and

production inspection is arried out subsequently. Plant supervisor does allocation of

work and he will ensure that the material will allotted to each machine and processinspection is carried out subsequently.

Plant supervisor does allocation of work and he will ensure that the

material will allotted to each machine for achieving production plan. Work instruction

have been given to the concerned depending upon the production plan.

STRUCTURE OF PRODUCTION DEPARTMENT

Head Production

Production

Manager

Assistant

Manager M P D

Senior Supervisor


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The Department Headed by Head of the Department. Followed by

Production Manager, Assistant Manager M D P, Senior Supervisor, Supervisor,

Worker.

MAINTENANCE DEPARTMENT

Preventive maintenance schedule has been prepared and implemented.

Suitable Checklist prepared for the maintenance. It is carried out on the bases of

intimation received from the production department. Expedition is taken for

breakdown maintenance. So that it should not effect the production. Breakdown chart

shoes the details of maintenance.

Maintenance Department of Eastern are responsible for us keeping the good

condition of the plant and equipments in good condition. Maintenance department is

divided into 3 namely

1) Electrical

2) Mechanical

3) Automobiles

Worker

Supervisor


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There is both break down and preventive maintenance. All machine

expect some critical maintenance machine are maintained by the department itself.

Rest of the maintenance work given for contract work. Preventive maintenance is

done based on past experience and recruitment.

STRUCTURE OF MAINTANANCE DEPARTMENT

Board of Directores

Functional Head

Maintenance Engineers

Supervisors

Divisional Head

(Machinery & Automobile)


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Maintanance Department is headed by Board of Directores and followed by

functional Head, Divisional Head, Deputy Manager, Maintanance Enginers and

Supervisors.

FSTL (food Safety Team Leader)

ISO 22000-2005 requires that a person irrespective of his other takes in the

organization shall be incharge of the entire system of the ISO 22000-2005.

He shall make sure that the system of ISO is working according to order and

is properly documented.

All the responsibilities of the FSTL is also mentioned in the guideline ISO

22000-2005.

PURCHASE DEPARTMENT

The head of Purchase Department of Eastern curry Powder factory is AGM

Purchase. Purchase department is responsible for all the purchase related to the factory

which is included raw materials, machine parts, and new machines.The purchase

system starts from the intend in the prescribed format given by the respective

department according to their requirement. As per ISO the supplier of raw materials

should be an authorised supplier. The management committe in the management

review meetings gives the authorization. Purchse Department should be responsible

the timely supply of all items required in the factory. It should all so find new

supplires, raw materials, market, comparative study of price and quality and present

marketing scenario. The main purchase office is at Ernakulam. Row material

purchase from Gundar (Chilly, Coriander) Adimaly (spices), Theny(vegitable andother items).


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PURCHASE PROCESS

Marketing department will give a statement of required material to

Production Planning and Control. Production Planning and Control will design a

material requirement plan they will make a weekly indent for purchase. It will be

given to purchase department purchase. Department will invite quotation for the above

material.

Purchase is based on the predetermined standards specification will given to

suppliers. Before purchase sample will be received from supplires and it will be tested

in the case of approved suppliers direct purchase is accepted. In the case of new

suppliers two trial purchase is done to text their performance, company is maintaining

approved list of suppliers payment is made with a month through bank.

Purchase of machining a vehicle and its spare parts are done from Adimaly

itself. Majour purchase is done through brokers spices are purchased from local

market purchase department is always advised to keep some additional stock for

emergency stock is kept in Theny ware house.

STRUCTURE OF PURCHASE DEPARTMENT

AGM

Purchase

Assistant

Manager


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The purchase department come under AGM Purchase followed by Assistant

manager, Sr officers and officers.

a) EXPORT DEPARTMENT

Exporting is the process of earning money by selling products in foreign

country.

In Easterns started its exporting in 1994. At the very beginning eastern

products are exported to UAE, UK etc. Now eastern is exporting its products into

middle east, USA, Australia, UK and expecting market in Japan and other European

countries.

The exporting container is staffing in Okkal.

The Gulf count countries are the main market for currypowder and pickles.

In the market Gulf market the main competitors are Mehra (Pakitan

Product)

Eastern is exporting so containers monthly to various exporting countries.

The exported products are distributed through distribution a commission basic.

Time required for transportation

Sr.Officers

Officers


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Dubai - 5 to 7 days

Gulf - 15 days

USA - 1 month

Europe - 20 days

Each country has his own specification and requirement for the export

product which has to be met. Each container which is exported will be checked.

All exports are done through the Cochin part.

About 300 products of eastern exported some items are not available in the

local market.

The export division of eastern had a 50% growth last year. The transaction

are done is dollars only.

ACHIEVEMENTS

1)Eastern is the leading exporter of condiments from Indian

2)Eastern has received the spices Board Awards for best exporter

continuously for the last 10 years.

STRUCTURE OF EXPORT DEPARTMENT

Mgr Exports Export unitWorkers

Head

SupervisorsMgr ExportsOfficers


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The export department is headed by Head International. It is followed by Mgr

Exports and Exports unit Okkal. Mgr Exports is followed by DyManager,Sr.Officers,

INFORMATION TECHNOLOGY DEPARTMENT

The whole organization is computerized and connected with optical fiber

cable. Eastern uses oracle based software called orion. Which has been customized to

suit the needs of this particular organization. This software has been developed by31.The networking is done through a BSNL lease line and line and it has 3 mbps

speed. The currently the organization has only 1 lease line, but they will get 2 more

lease line to make the system fool proof at all time. So the organization will have a

total at 3 lease line in the near future.

The net works main server is situated in Ernakulam and all the different divisions

and co-operate offices have their own domains to connect to the main server. So all

Sr. Officers

Workers

Supervisors

Officers


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the plants and deposits offices co-operate offices of eastern condiments is connected

via network and since the entire system is computerized, all data is to be entered

through the oracle software, which enable quick share of information every where all

the data from purchase to sales is entered into the oracle.

ERP(Enterprise Resource Planning) is also very much alive in this system. ERP

enables fast transaction and in being systematic in all this system. ERP enables fast

transaction and in being systematic in all its function. ERP also helps in generating

MIS Report which will help in decision making.

The main advantage of using IT is an organization is to make information readilyavailable so in eastern also information re readily available and this make decision

making much faster and accurate and since the software is oracle based, there is no

security issues also.

The organization had made tremendous investments in developing its IT

Department which can be seen frpm the fact last year alone Eastern invested 3 crores

here. The department now proving palmtech for sales staff. It will make data more

accurate and help to save time.

The organization system are using mirrow hard disk and company planning to

introduce Gulf connection of the networking system separate internal mail server is

provided. The package used in orion 7.4 orion 10x (Centralized Data Base).

Objective of Information Technology Department

1)To be in search of latest technologies for system improvement

2)To provide the data processing facility in terms of hardware and software procure

for various department of Eastern condiments as well as Eastern groups.


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STRUCTURE OF INFORMATION TECHNOLOGY

DEPARTMENT

The information Technology Department come under Manager IT and

followed by Dy. Manager, Assistant Manager, Sr. Officer and Officers.

QUALITY CONTROL &QUALITY ASSURANCE

DEPARTMENT

Those activities which assure that quality creation is performed in such

manner that the resulting product will in fact perform its intended function.

Manager IT

Dy.

Assistant

Sr. Officer

Officer


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One of the major department of Eastern condiments private limited is

quality control department. Eastern brought up a good control technology this

department has a no. of responsibility towards the working of the company. This

department is also good part in selecting raw material, which is going to use for

production.

The Quality Control Departments got two main certificate ISO 9001-

2001 for quality management and ISO 2000-2005 for good safety management. The

quality control department divided into 2 segments.

FOOD MICROBIOLOGY

Food microbiology lab was first fully automatic microbiology laboratory in

India. The lab was fully furnished and equipments imported from finance. Amount

investment in lab around Rs. 3 crore and highly dedicated workers

Helpful to know the contaminants included in the raw material

Highly for research purpose and fast output.

FOOD MICROCHEMISTRY

Food micro chemistry lab checks the chemical contamination in the raw

material purchased and products of eastern condiments.

Eastern is currently on an aggressive growth path and is in the process oftransforming itself a highly mechanized, quality conscious organization.

CERTIFICATES

HACCP Certificate issue by food cert BY Netherlands. Accredited by RVA

the first body in the world for food safety accredition


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ISO 22000-2005: Eastern is the first company in India to get the ISO-22000

certification.

STRUCTURE OF QUALITY CONTROL

DEPARTMENT

Quality

Assistant

Chemist

A G M Technical

Microbiologis

t


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CHAPTER 6

SWOT ANALYSIS


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SWOT ANALYSIS

STRENGTH

largest exporter of spice powder in consumer pack from India that export

mainly to Middle East, USA, UK, Australia, (60% of its products

with presence in 10 countries

Award for outstanding export performance by spice board India for 8

consecutive years(1997 98-2007 08)

Direct distribution in 40000 shops in Kerala and is a direct sales Direct sales

company owns vehicles under going distributive aids to give an important

mode of advertisement

Good brand name.

ISO 22000-2005 for food safety management system with the credit of being

the First company in India and second company in Asia to get thecertification

HACCP- Hazardous analysis critical control point certificate issued by food

cert BV Netherland.

Well established quality control lab help check raw material at all level.


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The whole organization have a computerized network with Fully

computerized dept so easy handling of transaction and documents

In Kerala, Eastern is the market leader with more than 70% market to

almost all its products Eastern was selected as second among most popular

brands in Kerala by the Dhanam Business Survey in 2008.

About 80% of the workers are women. The company make more

concentration on women empowerment

Good relation maintaining with retailers and customers.

Availability of a skilled labours at factory.

Order are more in export eastern is the leading exporter of condiments.

Strong relation between the organization and employee at all level is the

major reason for the success of the company.

Company focus on relationship marketing.

Complaint handling is done weekly basic.

Eastern consist of efficient and well qualified staff and management.

WEAKNESS

Company doesnt maintain public relation department separately.

Lack of research in marketing level.

Location of factory is not suitable for easy transportation.

While bearing the name Eastern, the consumers are having only the image

of curry powder and they are not aware of other product.

Consumers are not aware about the ISO certificate.


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Company not paying much attention making consumers aware of ISO

22000

OPPORTUNITY

Attract foreign investment for further development.

Participation in International exhibitions and food fest.

Possibility of getting listed as a public Ltd, company.

Extend product line (instant gravy mix) like other rivals.

Extent market to other countries also.

Availability of pickles in local markets

Starting of exclusive showrooms in different parts of state.

Starting a spices garden it gives two opportunities :

Can be used for research activities.

Can be promoted as a tourist centre

Vegetable marketing company is already well known among huge, so a

branded vegetable shop is an opportunity.

Around 50% of the households are still using home made product so company

can expect more growth in future.

Food needs is physiological need so their no delay in the market condition.

Change in the life style of people a good sign for ready make food industry.

Company need more focus of foreigners market. The unexplot foreign market

help to increase its revenue in export.

The north India market can expect more growth in future.

THREAT


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High competition in local national export market due to the low investment

requirement for the entering this industry.

Each year hundreds of new curry powder companies are arising in whole

market.

Upcoming retailers and their product.

Unexpected climate change.

Change in consumer attitudes and preferences.

Upward trend in material price.

Chapter 7

FINDINGS, CONCLUSION AND

SUGGESTIONS


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FINDINGS

During the organisational study the reasearcher has made the following

finding.

i) Industry

The industry off the eastern condiment Pvt. Ltd. Adimaly which is the

part of the food processing industry. The history of the curry powder dates

back to 3000 BC.


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11)Company

The organisational study in eastern condiment Pvt. Ltd. Adimaly revealed

the history, profile and current position of eastearn condiment Pvt. Ltd. M. E.

Meeran founded the eastearn group nearly two decades ago. The group

started its activities by venturing into wholesale trading subsequently the

group diversified its business.

iii) Products

Eastern condiments Pvt. Ltd. Manufactures, curry masalas, pickles,

curry powder under the brand name Eastern.

ii) Departments

The eastern condiment Pvt. Ltd. Adimaly has nine department namely

Human Resource Department, Production Planning Department, ProductionDepartment, Purchase Department, Quality Control Department, Export

Department, I. T Department, Marketing Department, and Finance

Department.

CONCLUSION

Eastern condiments Pvt.Ltd is an ISO22000-2005 company. This organization

is second in the world among curry powder industry. Company aim is 1000crore

turnover in coming 3years. For that company establishes 5 plants. It is notable that


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company want to make production unit in Dubai. But company set up a packing unit at

Dubai. These are sign off on emerging multinational company. Because organizational

functions are running satisfactory for the state like Kerala is a greatest achievement.

The study conducted at Eastern Condiments Pvt. Ltd., which is one

of the pioneer in Condiment industry and the market leader in variety of

packaged curry powders in South India. It was a general study regarding all

functions and aspects of Eastern Condiments Pvt. Ltd., and giving more

importance to Human Resource, Marketing, Finance, Production, and Export &

E.D.P. It is found that a cordial relationship is maintained between all

departments for the smooth functioning and achievement of the organizational

goal of maintaining the market leadership and companys image. Eastern has

achieved these enviable heights mainly due to the hard work and commitment of

quality besides bringing a good product at right prices to the consumers.

The study helped me to understand that how the company identifies the right

taste of the consumers and how it became the leading brand in south India and

largest exporter of spice powders in consumer pack from India. I was also able to

understand some of the opportunities and threats of the company. . In the

organization study the researcher had gone through a detailed study on the

implementation of ISO 22000 Certification.

Being a student of MBA, study entitled An organizational study at Eastern

Condiments Pvt. Ltd. has benefited me with so much of confidence and

awareness, so as to be capable of myself to work in a firm. The study gave me an

opportunity to experience and improves my practical knowledge besides my

theoretical knowledge about an organization.


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SUGGESTIONS

Intensity of advertisements need to be improved


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Company should maintain public relation department separately which

is not functioning at present.

Company not paying much attention to make consumers aware of ISO

22000.thus it should also be given priority.


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BIBLIOGRAPHY

1) Kotler Philip Marketing Management,Prentice Hall of India

2) Kothari C R, Research Methodology, Now Age International(P) Limited

New Delhi-2005.

eastern project

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