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    COL Easy Investment ProgramLearn to build wealth the easyway in the Stock Market

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    CitisecOnline.com who we are

    CitisecOnline is the leading and fastest-growing online stockbrokerage firm in the

    Philippine Stock Exchange handling about

    20% of its number of trades.

    CitisecOnline is the largest capitalized

    stockbroker with over half a Billion Pesos inresources, COL is publicly listed in Philippine

    Stock Exchange & is also member of the

    Hong Kong Exchange

    CitisecOnline is committed to empowering

    the Filipino investor to achieve financialindependence by providing access,

    information and education

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    Retirement

    Children/Education

    Cost of Living/Housing

    WHY invest?

    Investing is the most effective way

    to build your personal wealth and

    reach your financial goals!

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    WHY invest?

    Inflation measuresthe rise in the cost

    of goods; it is the

    rate of which the

    purchasing power

    of money falls by ifnot investedYear

    Purchasing power of Php100 stashed

    away in 1970* (not invested)

    1970 100

    1980 59.87

    1990 35.85

    2000 21.462009 12.85

    I

    N

    F

    L

    A

    T

    I

    O

    N* Assuming a 5% annual Inflation

    Safeguard capital against

    INFLATION!

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    Invest with Long Term Compounding

    Compounding is theact of reinvesting yourprofit to furtherincrease your profitsover time. Companiescan compound theirgrowth by reinvesting

    their profits into thebusiness.

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    Why invest in the stock market?

    The Stock Marketis the placewhere you can invest in publicly

    owned or PSE listed companies.

    You invest into a company toparticipate in its ability to grow and

    earn profits

    You make money through:

    Price Appreciation

    Earning Dividends

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    Stock Market Superior Track Record

    History has proven thatinvesting in quality stocks

    can provide greater

    returns than most

    instruments; giving a good

    run over inflation

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    HOW MUCH can I invest?*

    *These are only suggested percentages based on investors capacity to take on risk; as a rule of thumb,

    younger investors can take more risk given that they may have a longer period to withstand volatility

    Aggressive

    Method 2:

    Compute 100-Age = Max % of Savings that

    can be invested

    Ex. If I am 35 years old then I can invest up to65% of my savings into the Stock Market

    Conservative Method 1:

    Up to 20% of Savings may be invested into

    the Stock Market

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    Stock Market Investing Simplified:PESO COST AVERAGING!

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    6

    5

    4

    3

    Peso Cost Averaging is a personal wealth-building

    strategy that involves investing a fixed amount ofmoney at regular intervals over a long period

    Month 3

    Buy Php5,000 worth of stock ABC atmarket price

    Month 2

    Buy Php5,000 worth of stock ABC atmarket price

    Month 1

    Buy Php5,000 worth of stock ABC atmarket price

    Designed to reduce market risk by stretching out the

    purchase of stocks over time, buying more when pricesare low and buying less when it is high, effectively

    keeping your average cost low

    Peso Cost Averaging

    1 2 3 4 5 6 7 8 9Month

    Ave Cost

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    Sample Cost Averaging ActivityDate of Stock

    Purchase

    Amount of Stock

    Purchase (Php)

    Price per Share # of Shares* Ave Cost per

    share

    1-Jun-08 5,000 10 500 10.00

    1-Jul-08 5,000 11.75 426 10.80

    1-Aug-08 5,000 11.5 435 11.03

    1-Sep-08 5,000 11 455 11.021-Oct-08 5,000 10 500 10.80

    1-Nov-08 5,000 9 556 10.45

    1-Dec-08 5,000 7.5 667 9.90

    1-Jan-09 5,000 8 625 9.61

    1-Feb-09 5,000 9 556 9.54

    1-Mar-09 5,000 9.1 549 9.49

    1-Apr-09 5,000 9.5 526 9.49

    1-May-09 5,000 10 500 9.53

    *You buy less shares when prices are high and more

    shares when it is low (subject to board lot regulations)

    Your

    average costremains low

    Peso Cost Averaging

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    Peso Cost AveragingLest assume you invest Php5,000 a month over a year in two market scenarios

    Total Investment = P60,000

    Market Value = P80,650 (+34%)

    Cost Per Share = P20.83

    Total Investment = P60,000

    Market Value = P75,281 (+25%)

    Cost Per Share = P12.75

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    2-yr Cost Averaging plan to BUY Php15,000of Ayala Land every quarter

    Peso Cost Averaging Sample

    10.001,000 SHARES

    6.602,000 SHARES

    Total Shares: 3,000Ave. Cost: 7.73

    6.502,000 SHARES

    Total Shares: 5,000Ave. Cost: 7.24

    10.251,400 SHARES

    Total Shares: 9,400Ave. Cost: 7.74

    10.501,400 SHARES

    Total Shares: 10,800Ave. Cost: 8.10

    6.402,000 SHARES

    Total Shares: 7,000Ave. Cost: 7.00

    9.401,000 SHARES

    Total Shares: 8,000Ave. Cost: 7.30

    2 Year Result: TOTAL INVESTMENT: Php 87,450TOTAL PORTFOLIO VALUE: Php 148,500 (+70%)

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    PSE BOARD LOT TABLE

    PRICE RANGE BOARD LOT

    0.001 to 0.005 1,000,000

    0.0055 to 0.01 1,000,000

    0.011 to 0.05 100,000

    0.0525 to 0.10 100,000

    0.105 to 0.25 10,000

    0.26 to 1.00 10,000

    1.02 to 2.50 1,000

    2.55 to 5.00 1,000

    5.10 to 10.00 1,000

    10.25 to 25.00 100

    25.50 to 100.00 100

    101.00 to 250.00 10

    252.50 to 500.00 10

    505.00 and upward 10

    PSE BOARD LOT SYSTEM- Minimum amount of shares that can be bought

    determined by a stocks market price

    - To buy more, you can only buy along the board

    lot increments (i.e. a board lot of 1,000 would

    allow you to by 1000, 2000, 3000 etc, but not

    1500 shares as the 500 is called an odd lot)

    Buying on PSE Minimum Lots

    Ayala Lands 2-yr Price Range

    Php5.00 P14.00

    Board Lot Size:

    1.02-10.00 = 1,000 shares

    10.25-100.00 = 100 shares

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    A viable long term plan

    Cost Averaging

    Stock/

    Indicator

    Effective

    Annual Yield

    Time

    Frame

    TEL 18.88% 18 yrs

    BPI 16.92% 18 yrs

    AC 11.16% 18 yrs

    JFC 10.7% 14 yrs

    Inflation 5.7% 18 yrs

    Retire with an Extra 10 Million!

    Invest Monthly Php5,000

    # Years 21

    Return Rate 16.9%

    Total Investment (P) 1,260,000

    Will result in a

    Future Value (P) Php10M+

    Investment Gain 740%

    Share price history from 1990 to 2007

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    The COLEasy Investment Program

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    Introducing COLs EIPThe COL Easy Investment Program is the latest service from

    CitisecOnline which makes it easier for our customers to

    apply the method of peso-cost-averaging.

    Features

    Premium Stock List have access to our research and

    premium growth stock recommendations

    EIP Portfolio have access to your EIP positions

    anytime and track their performance

    Schedule Calendar plan out your purchases over

    time by building a continuing calendar of orders that

    will prompt you through Email reminders

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    Allow us to Recommend some Stocks

    We filter looking for good stocks by

    looking for GEMSS

    Growing industry

    Earnings visibility/predictabilityManagement credibility

    Superior products or services

    Strong balance sheet

    Our Premium Growth Stocks:

    Ayala Land Inc (ALI)

    Bank of Phil Islands (BPI) Jollibee (JFC)

    PLDT (TEL)

    SM Prime Holdings (SMPH)

    Manila Water (MWC)

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    COL EIP: Investing made easy

    Benef

    its

    No need to "time" the market

    Helps you save with only a minimal amount

    You can manage your risk over time (as

    against lump sum investing) You partner with dynamic corporations that

    compound their expansion over time

    Your investments are kept liquid and can be

    turned back into cash quickly if you need it

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    Getting Started with the EIP

    E

    IPMe

    nu

    Log in to our website at www.citiseconline.com and access the EIP functions under theTrade/Portfolio Tab

    EIP Sub Menu Click to activatethe EIP Sub Menu

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    Getting Started with the EIP

    AddEIPo

    rder

    Use the Add EIP Order function to enter a trade order schedule once the details are setthen the scheduler will always alert you two days ahead of a scheduled trade order

    EIP Order Scheduler1)Choose you stock

    2)Cash Value (amount to be invested)

    3)Period (weekly, monthly, quarterly, semi-annual)

    4)Start & End Date

    5)Click Submit to enter schedule

    Or choose your ownCOLs Stock Picks

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    Getting Started with the EIP

    ViewEIP

    Order

    You can review your scheduled orders under the View EIP Orders function

    Cancel / Change Your scheduled order detailsYour next buy schedule isautomatically determinedbased on your startingdate and period entered

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    Getting Started with the EIP

    Cxl/Chg

    You can review your scheduled orders under the View EIP Orders function

    Cancel Option: Change Option:

    User can onlychange the CashValue, Period andEnd Date

    Enter your password for confirmation

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    7000

    Getting Started with the EIP

    R

    eminder

    Two days before an EIP order will be activated, an e-mail reminder will be sent to you toremind you about the upcoming order

    You have mail!

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    Getting Started with the EIP

    DayAdvisor

    On the day the EIP order becomes active, a message is displayed to the user on the website reminding him/her of the EIP order

    The reminder will state the EIP orderdetails and will give the user the optionto enter the EIP order immediately or tocancel the entry of the EIP order.If the user takes no action (buy orcancel), the EIP order will not beprocessed.

    AC 7,000

    Click to bypass thescheduled order for theinterval

    Click to activate the buyorder entry function

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    Getting Started with the EIP

    EIP

    Order

    Entry

    If the EIP order BUY NOW is clicked on, the order entry window is activated showing theEIP option already chosen along with the pre-calculated board lot and best asked price

    *Note:If an EIP order is set off whilethe market is in pre-open,open, or run-off status, theregular order entry window isactivated. If set off while the market isclosed, the off-hours or ATOorder entry is activated.An EIP order entered usingthe ATO order entry facilitywill need the manual entry ofvolume and price.All EIP orders are still subjectto matching (it may not beautomatically filled)

    EIP Option*Values are automatically filledbased on EIP Data but can bemodified by user

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    Getting Started with the EIP

    EIPPort

    folio

    The user can track the performance of the EIP records through the EIP Portfolio* page

    AC Quarterly 7,000 8/6/2008 11/7/2008 20 301.17 305 76.60

    No of EIPshares

    AverageBuying Price CurrentPrice

    YourGain/Loss

    *Note:Your EIP Portfolio shows thatpart of your regular portfoliothat has been purchased forthe EIP

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    305.0000 301.1650 20 20 20 76.60 1.28% 6,100.00

    6,100.00

    76.60 1.28%

    21,988.53

    Getting Started with the EIP

    Portfo

    lio

    The regular Portfolio page* will now have an added field to display the # of EIP shares

    Total Shares*Note:The user can sell their EIP shares anytime by using thesell order box and clicking on the EIP term button; anorder to sell your regular portfolio may flow over to theEIP portfolio if your order exceeds those bought in theregular portfolio

    No of EIP shares

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    Getting Started with our EIP

    4steps

    Open an Account

    Decide on yourinvestment amount

    and frequency

    Choose dynamiccompanies to investin

    Schedule and followyour purchases over

    time

    1

    2

    3

    4

    Fill up the

    application form

    Provide 2 copies

    of valid ID

    Provide copy of

    billing statement

    Fund account:

    COL EIP - P5,000

    Open an

    Account

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    THANK YOU!

    To learn more about COLs Easy Investment Program, visit our

    website at www.citiseconline.com or watch our EIP walkthrough

    video at http://www.citiseconline.com.ph/NewEIP/EIPVideo.asp

    For inquiries: Call our customer hotline at 6-333-777 or email at

    [email protected]

    Also attend our free Investing in the Stock Market Today

    introductory seminar held weekly

    http://www.citiseconline.com.ph/NewEIP/EIPVideo.asphttp://www.citiseconline.com.ph/NewEIP/EIPVideo.asp