Easy PickemSports. Friends. Fun.

Graeham Ford-Feliz - @GraehamFDehlia Ford-Feliz - @PhilaDehliaAndrew Gee - @UclAndru

We don’t have enough time to enjoy sports with our friends.

Sports fans don’t have a dedicated outlet in the mobile space to have fun being sports fans.

Why is Easy Pickem the answer?

- It takes 30 seconds and you’re a player in the game.

- It is a dedicated outlet for friends to smack talk about sports.

- Delivering happiness, fun and WINNING.

Easy to play A Super Social Game

Our traction is strong, ~40% engagement consistently

Currently we are Beta Testing with ~50 users

Total Fantasy Sports players 2013 33,500,000 Average spend/player in 12 mo $111 Top level yearly spend $3,718,500,000

Fantasy Sports Growth Rate (year over year, past 5 years) 11.7%

Fantasy Football 2008-2014 growth rate 48%% of TOTAL NFL revenue 1/10th

Mobile Use Fantasy players that use mobile 30%Check scores online 69%Make moves/trades 44%

Fantasy Sports Apps (It’s crowded!)

Pickem Apps – Two Frontrunners

Pickem Apps – StartupsEasy Pickem

Revenue

- ADVERPRIZING- KIIP API integration- In App Game Mechanics- Targeting the enterprise

Financials

- CAC = $217- Anticipate 1,500 customers added- Estimate of $325K spent on marketing

- LTV = $667- $ Spend of $100 per customer

- Churn = We anticipate 15%- TAM = estimate $30M annually between

segmented Office, Hardcore Fantasy Sports players

Marketing Strategy

- We are reaching out directly to influencers in the sports industry

- Youtube, google adwords, FB, IG ads- We are targeting the Enterprise & Small

Business Market

Team

- Graeham – Developer, CS major, Space X, EA Sports, prior startup experience

- Dehlia – Youtuber, Marketing in sports, Ex-pro tennis player, prior startup experience

- Andrew – UC Berkeley MBA, EP is his third startup

The Raise

- We are looking to raise a seed round of $900K

- Add a developer, add a marketer

- Marketing expenses both traditional and paid customer acquisition costs