easy reach iot hoarding light sensor case study
TRANSCRIPT
EasyReach – Sensing hoarding lights
Bringing RoI using LinkIt One
Business Challenge
• Large FMCG companies want to create their presence retail • Marketing budget is spent on putting up hoardings / neon
signs / in shelf lights at the shop• At times retailer is paid to for electricity and to keep the
lights switched ON• Further money is spent on audit process• However, many a times retailer does not keep hoarding
lights ON, there by– Companies end up spending good money behind bad– Brand creation suffers– Marketing RoI is not recognized
Example Hoarding Image
Sample hoarding
Temperature Motion / Gyroscope Light HumidityCloud Control PanelMobile App
Cloud
LinkIt One
Sensor Inputs
Sent Light information to server
Manage Cloud
EasyReach LinkIt One Solution
Enterprise
API
EasyReach Connected Sensors in hoardingsLeveraged LinkIt One board to take inputs from sensors and send to cloud
Equipment Setup
Real Time Light Sensor Data and Graph
Introduction to Company
• EasyReach Solutions Pvt. Ltd.• 17 people• Offices in Mumbai and Pune• Core business : Last Mile Interactive Marketing
Solution using Digital Signage• Deployment across 1000+ retail stores• Customer base include – Uniliver, ITC, Asian
Paints, Reliance, MSRTC
Product Deployments
• 1000+ deployments EasyTV across – Mumbai, Pune, Delhi, Ahmadabad, Jaipur, Bangaluru, Kolkata
• 12 deployments of EasyRadio in BigCinema Theater chain across Mumbai and Pune
• 8 deployments of EasyTV with Asian Paints in Mumbai• 40+ deployments of EasyWifi across coffee shops and
Mobile Shopee in past for Hungama Digital• 20+ deployments of EasyTV in Super Markets for
Uniliver
