1. 1. The Disruptive Force in Mobile Commerce Search
2. 2. Company Confidential and Proprietary2 Best in Class Natural Language Search Leading independent eCommerce search solution, ranked number 4, by Internet Retailer Chosen by over 400 preeminent e-retail leaders Intelligent search lets shoppers simply ask for what they need in their own words and get the results they want
3. 3. Company Confidential and Proprietary Why You Should Invest in EasyAsk Mobile eCommerce is growing exponentially and is the leading market segment for Venture Investment An intuitive mobile User Experience (UX): The combination of intelligent voice recognition and smarter search is the next evolutionary step in mobile shopping Retailers recognize that customers who find products instantly have an outstanding UX and will recommend their site and return to buy again, maximizing customer conversion Your investment is on par with the founders of the company, pre-venture capital dilution 3
4. 4. Company Confidential and Proprietary4 mCommerce: Explosive Growth $0 $60 $120 $180 $240 2013 2014 2015 2016 2017 2018 mCommerce eCommerce $,Billion Source: Forrester Research By 2018, the mobile commerce (mCommerce) industry will reach $228B, with a growth rate of 35% per year and account for more than 50% of all eCommerce sales
5. 5. Company Confidential and Proprietary5 Mobile Technology Investments by Industry Venture Capital investment in mCommerce is by far the leading segment in the mobile technology space Source: Digi-CapitalTM Mobile Internet Investments (LTM $B)
6. 6. Company Confidential and Proprietary6 Conversion Problems in mCommerce Device Average Page- views Add to Cart Ratio Conversion Rates Desktop 8.73 8.25% 2.65% Tablet 8.82 8.50% 2.37% Smartphone 4.62 4.85% 0.83% Shoppers cant find the right products on their smartphones because UX designed for desktops, doesnt function well on smaller screens. Purchasing (conversion) plummets from poor mobile search
7. 7. Company Confidential and Proprietary7 Look at the industry leaders that have already addressed the issue of creating ideal, intelligent voice enabled user experiences for smartphones: Apple - Siri Google - GoogleNow Amazon - Voice Search for eCommerce Only EasyAsk leverages this voice and Natural Language search to provide an advanced UX for eCommerce retailers Voice is the Future of Mobile Shopping
8. 8. Company Confidential and Proprietary8 Shoppers can simply speak and ask for exactly what they want EasyAsk delivers the right product on the first page, every time A natural alternative to the frustration of navigating with little buttons or pulldown menus Delighted shoppers simply speak, select, and purchase Intelligent, Intuitive . . . Smarter Search Simply. Smarter. Search.
9. 9. Company Confidential and Proprietary Compare EasyAsk Results to the Competition Search = ladies red ski jackets under $200 9
10. 10. Company Confidential and Proprietary10 Snapshot of EasyAsk Customers Tacoma Screw Products
11. 11. Company Confidential and Proprietary11 EasyAsk Channel Partners EasyAsks smarter search solution is optimized to run on our Partners platforms providing dramatic improvements in performance, accuracy and conversion
12. 12. Company Confidential and Proprietary12 Validation Gartner Cool Vendor: Analytics With all the fervor around voice-activated applications and machine intelligence, EasyAsk can help end-user organizations and vendors put an Apple Siri- or IBM Watson- like front end on . . search applications. Gartner Best Practices in E-Commerce Natural language allows EasyAsk to build shopping experiences in which users can enter information in various unpredictable ways. EasyAsk also has strong thesauruses, vocabularies and lexicons for various commercial categories.
13. 13. Company Confidential and Proprietary13 Board of Directors Craig Bassin CEO, experienced leader and serial entrepreneur Nick Halsey CMO, Keynote Systems (acquired August 2013) CMO, SugarCRM CMO, Alphablox (acquired by IBM) VP Marketing, JasperSoft (acquired by TIBCO) Manager Applications Marketing, Apple Computer Stuart Pann SVP, Printing and Personal Systems Division, HP GM - Intel Corporation, Customer Fulfillment, Planning and Logistics Responsibilities include, microprocessor and chipset pricing, demand forecasting and various sales strategies Director of The Tech Museum of Innovation
14. 14. Company Confidential and Proprietary14 EasyAsk Management Team Craig Bassin CEO/Entrepreneur Oracle, B2 Systems CEO Founder, Callixa CEO (Acquired SAP) 3 Exits (1 IPO, 2 Acquisitions) Richard Wood, PhD CTO/VP Engineering Natural Language Innovator for over 20 years CA, AI Corp, Progress 2 Exits (2 Acquisitions) Marc Schnabolk SVP CRO Oracle, Open Text, Eloquent, Business Objects, Cartesis, Endeca 6 Exits (3 IPOs, 3 Acquisitions) John Morrell VP Products Coral8/Aleri (acquired by SAP), WebMethods/Active Informix, Oracle 4 Exits (1 IPO, 3 Acquisitions)
15. 15. Company Confidential and Proprietary Mobile eCommerce is growing exponentially and is the leading market segment for Venture Investment An intuitive mobile User Experience (UX): The Combination of intelligent voice recognition and smarter search is the next evolutionary step in mobile shopping Retailers recognize that customers who find products instantly have an outstanding UX and will recommend their site and return to buy again, maximizing customer conversion Your investment is on par with the founders of the company, pre-venture capital dilution 15 Now ask yourself, Why Shouldnt I Invest in EasyAsk?
16. 16. Company Confidential and Proprietary EasyAsk has great Customers, Channel Partners, Board of Directors and Management Team eCommerce analysts and publications all recognize EasyAsk as an award winning industry leading solution Your investment provides resources for the company to aggressively expand sales and marketing in this explosive mobile market 16 Now ask yourself, Why Shouldnt I Invest in EasyAsk?