easyeleganceroses - bailey nurseries · kiss me rosa ‘baisme’ pp18,506 decidedly the most...

EasyEleganceRoses.com

EASY.EFFORTLESS.

ELEGANT. These tough, own root, disease-resistant roses are the time-tested offspring of

modern shrub roses crossed with varieties selected for their elegant flowers and reliable rebloom. The result is an outstanding collection of cold-hardy, durable

roses in a full array of key colors.

With Easy Elegance®, your customers can enjoy the elegant beauty of roses without daunting chemical sprays or complicated winter protection.

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The Easy Elegance® Story

Since we started breeding roses in 1991, we have had a singular focus: deliver the best varieties in the shrub rose

category. The result has been a successful line of cold-hardy, disease-resistant shrub roses with classically beautiful

flowers that bloom repeatedly through the season.

For over 20 years, breeders made 35,000 crosses annually, constantly evaluating the resulting seedlings in Oregon,

MInnesota and Arizona. Selection criteria continues to be based on robust garden performance without the use of

chemicals, repeat bloom, cold hardiness, handsome foliage and flower impact. Only the best survive the rigorous

process, ensuring only the strongest varieties make it into the Easy Elegance® brand.

Top Picks for Zones 4-6

Proven Performers for Warmer Regions

Paint the Town -page 15

Super Hero -page 17

Super Hero -page 17

Kashmir -page 10

My Girl -page 13 High Voltage -page 10

My Girl -page 13All the Rage -page 6

Music Box -page 13Sunrise Sunset -page 16

Sunrise Sunset -page 16

5EasyEleganceRoses.com

Why Easy Elegance?

Pick Your Color Palette

With 24 varieties, you can choose the best selling colors for your market and the best performers for your climate.


White Deep yellow Coral Pink Blend Pink Red

Yellow Brick RoadPage 19

CalypsoPage 6

All the RagePage 6

My Girl Page 13

Paint the Town Page 15

Champagne WishesPage 7

• Classic Beauty

Now you can enjoy the classic beauty of your

grandma’s hybrid tea roses without all the work she

had to do to keep them beautiful. The secret? Easy

Elegance® Roses have been specially bred to be

tough and reliable without giving up good looks.

• Plant and Enjoy

You don’t need complicated pruning techniques or

chemical applications to keep the plants healthy.

A sunny spot in the garden combined with minimal

care is all you need to enjoy sustainable roses with a

bounty of blooms.

• Easy Care

From the hybrid tea side of the family, Easy Elegance®

roses get big flowers with plenty of rebloom and

glossy green foliage. From the shrub rose side of

the family, Easy Elegance® gets disease resistance,

superior heat tolerance and extreme cold hardiness.

• Many Uses

Use Easy Elegance® as featured plants in the garden,

in big swaths in the landscape or in containers on the

patio. Besides providing beauty outdoors, bring in cut

flowers for indoor arrangements. With a wide range

of regional adaptability, key colors, varied bloom

shapes and growth habits, you will find just the right

Roses You Can Grow™.

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Classification: ShrubOfficial flower color: Apricot blendBloom cycle: EverbloomingHardiness zone: 4-9Height: 3-5'Flower form, size: Semi-double, 3-4"Petal count: 10-12Root type: Own root

Classification: ShrubOfficial flower color: Apricot blendBloom cycle: RecurrentHardiness zone: 5-9Height: 2’Flower form, size: Double, 2.5"Petal count: 25Root type: Own root

A delightful, multi-colored rose with tight coral buds swirling open to apricot-colored blossoms with luminous yellow centers. All the Rage blooms steadily

all season so there is always a range of colors to enjoy. Blooms age to lipstick pink before

dropping cleanly away. Add to that astonishingly clean, disease-resistant foliage and a perfectly round form, and you have an easy care rose that’s truly All the Rage. Performs extremely well in cold and warm climates.

Numerous delightful apricot blooms cover this compact mounded shrub rose. Dark glossy green foliage. Recurrent double blooms promise color throughout the season. An ideal accent for the garden or foundation planting.

Rosa ‘‘BAIrage’ PP 19,945

Rosa ‘BAIypso’

Calypso

All the Rage


Classification: ShrubO�cial flower color: WhiteBloom cycle: RecurrentHardiness zone: 4-7Height: 3-4’Flower form, size: Full, 3"Petal count: 24-31Root type: Own root

Clusters of soft apricot buds open fully to blooms of antique white with just a hint of apricot before fading to a clear white. Combines beautifully with perennials in a mixed border or plant as a refined low hedge. Disease-resistant medium green foliage.

Great for beginners, this is one beautiful, tough rose. Como Park has consistently proven itself in Minnesota trials. Dark green foliage unfurls with a touch of red and stays clean all season long. Compact, rounded form will be covered from top to bottom in medium red, double blossoms. Plant in groups for a bright accent.

Classification: ShrubO�cial flower color: Medium redBloom cycle: RecurrentHardiness zone: 4-7Height: 2.5-3’Flower form, size: Double, 3"Petal count: 25Root type: Own root

Rosa ‘‘BAIcham’

Champagne Wishes

Rosa ‘‘BAIark’

Como Park

Wishes

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Coral Cove Rosa ‘‘BAIove’

Incredible color, petite size, super disease resistant, what more could

you want? This everblooming gem has double blooms whose outer

petals are dark pink changing to orange and finally to bright yellow at

the center. The small, perfectly rounded form makes an outstanding

informal hedge along a walkway or garden path. The color is so easy to

combine it should have a place in every perennial border. Highly disease

resistant. Portland Rose Society Best Shrub Rose 2014.

Classification: ShrubOcial flower color: Orange-pink blendBloom cycle: EverbloomingHardiness zone: 4-9Height: 2-3.5’Flower form, size: Double, 3"Petal count: 20Root type: Own root


Resembling a hybrid tea with large, full, dusty-pink blossoms, this beauty is so sweet we named it after Margaret ‘Grandma’ Bailey. Grandma’s Blessing has a symmetrical, vase-shaped form and dark-green, disease-resistant foliage. Stunning color combines beautifully with many perennials. Also makes an elegant low hedge. Crown hardy in zone 4 with winter protection.

Classification: ShrubO�cial flower color: Medium pinkBloom cycle: RecurrentHardiness zone: 5-9Height: 2.5-5’Flower form, size: Full, 2-3"Petal count: 32Root type: Own root

Rosa ‘BAIing’ PP16,993

Grandma’s Blessing

Full, flu�y, light pink flowers bloom repeatedly through the summer. This upright rose, with dark, glossy-green foliage is an excellent choice for the middle of a garden border.

Classification: ShrubO�cial flower color: Light pinkBloom cycle: RecurrentHardiness zone: 4-9Height: 3’Flower form, size: Full, 2"Petal count: 30-40Root type: Own root

Rosa ‘BAIeels’

Head Over Heels

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Shockingly beautiful clusters of double yellow blossoms are held high on sturdy canes. Super clean foliage complements the fragrant blooms. Upright, vase-shaped habit will stand out in the back of the border or command attention if planted as a focal point. Portland Rose Society Best Shrub Rose 2010.

Classification: ShrubOfficial flower color: Medium YellowBloom cycle: RecurrentHardiness zone: 4-9Height: 4-5’Flower form, size: Double, 2-3"Petal count: 22Root type: Own root

Rosa ‘BAIage’

High Voltage

Kashmir

Resembling a hybrid tea rose, the velvety red blossoms are as soft as cashmere and beg to be cut for the vase. With an evenly rounded habit, Kashmir fits perfectly into today’s urban landscapes. Try this bold accent plant in the border, foundation or as a low hedge, hugging paths and walkways.

Classification: ShrubOfficial flower color: Dark redBloom cycle: RecurrentHardiness zone: 4-9Height: 3-4’Flower form, size: Very full, 3"Petal count: 50Root type: Own root

Rosa ‘‘BAImir’


Kiss Me

Rosa ‘BAIsme’ PP18,506

Decidedly the most fragrant rose in the Easy Elegance® Collection, Kiss Me bears clusters of large, double, clear pink blooms, reminiscent of English roses. It bloom repeatedly through the growing season, and is especially attractive in the perennial border. Highly disease-resistant foliage adds to its appeal as a cut flower.

Classification: GrandifloraOfficial flower color: Pink blendBloom cycle: RecurrentHardiness zone: 5-9Height: 3-4’Flower form, size: Double, 4"Petal count: 20-25Root type: Own root

This delightful rose was selected by Macy’s Department Store for their centennial. Lemon-yellow buds open to creamy-white full flowers with good substance. Flowers age gracefully and take on a hint of pink. Disease-resistant foliage, red-rimmed when immature, ages to a beautiful semi-glossy, medium green. Relatively thornless.

Classification: ShrubOfficial flower color: WhiteBloom cycle: RecurrentHardiness zone: 5–9Height: 3.5-5’Flower form, size: Double, 4-5"Petal count: 22Root type: Own root

Rosa ‘BAIcream’ PP15,574

Macy’s Pride™

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Little Mischief is one of the best-selling roses in the Easy Elegance®

Collection for a reason. It is consistent, hardy, disease-resistant and

everblooming, filling your garden with color all summer long. New blooms

are a deep pink color with a white eye, and contrast wonderfully with the

older, light pink blooms. It is low-growing, making it a wonderful companion

plant in a border, hedge or decorative container. Its foliage is a glossy green

that remains clear of blackspot and disease throughout the season.

Classification: ShrubOfficial flower color: Deep pinkBloom cycle: EverbloomingHardiness zone: 4–9Height: 2-3’Flower form, size: Double, 1"Petal count: 19-24Root type: Own root

Little Mischief Rosa ‘BAIief’ PP17,196


An exhibition of color, Music Box sings with double blooms of creamy yellow centers surrounded by delicate pink blends. An everblooming mound of blossoms sits atop glossy medium green foliage that is resistant to disease. An ideal accent that will bring harmony to your garden.

Classification: ShrubO�cial flower color: Yellow blendBloom cycle: EverbloomingHardiness zone: 4-9Height: 3.5-5’Flower form, size: Double, 2"Petal count: 30-35Root type: Own root

Music Box

Rosa ‘BAIbox’

Adorable, round, deep pink buds are held in clusters of 5 to 30, opening to ru�y blossoms so full they almost hide the centers. Backed by medium green foliage, proven to be highly resistant to black spot with little to no defoliation. Compact, upright habit with good repeat bloom, My Girl makes a dazzling color statement in any border. Performs extremely well in both cool and warmer regions.

Classification: ShrubO�cial flower color: Deep pinkBloom cycle: RecurrentHardiness zone: 4-9Height: 3-5’Flower form, size: Full, 2-3"Petal count: 28-30Root type: Own root

My GirlRosa ‘BAIgirl’ PP19,952

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that will bring harmony harmony to your garden. your garden. your

Adorable, round, deep pink buds are clusters of 5 to 30, opening to

blossoms so full they almost hide centers. Backed by medium green foliage,

proven to be highly resistant to black spot with to no defoliation. Compact, upright habit with repeat bloom, My Girl makes a dazzling color

statement in any border. Performs extremely well in cool and warmer regions. warmer regions. warmer

Classification: Shrub flower color: Deep pink cycle: Recurrent

Hardiness zone: 4-93-5’

form, size: Full, 2-3" count: 28-30 type: Own root

Girl ‘BAIgirl’ PP19,952

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Irresistible blooms of rich red with pink undertones carpet the plant in massive clusters all summer long. New foliage is glossy red, which slowly gives way to dark green mature leaves, a striking complement to the blooms. This compact, vigorous shrub rose is crown hardy to zone 4 and resistant to both blackspot and mildew. Mystic Fairy® has sterile flowers, produces no hips and doesn’t know how to quit blooming.

Classification: ShrubO�cial flower color: Red blendBloom cycle: EverbloomingHardiness zone: 4–9Height: 3-4’Flower form, size: Full, 2"Petal count: 27Root type: Own root

Mystic Fairy®

Rosa ‘BAIfairy’ PP16,131

Pinktopia is an ideal accent or hedge plant. Masses of pink flowers are surrounded by dark green foliage and red new growth, creating a beautiful contrast.

Classification: ShrubO�cial flower color: Medium pinkBloom cycle: RecurrentHardiness zone: 5-9Height: 4’Flower form, size: Semi-double, 3"Petal count: 10-15Root type: Own root

Pinktopia

Rosa ‘BAIbmas’


Wonderful clusters of red hybrid tea-shaped blooms

carpet this rose from head to foot. Glossy, dark

green foliage accents the red flower color perfectly

and highlights the incredible flower effect all season

long. The even spreading-to-mounded habit is as

well-suited to container gardening as it is to the

border. Highly disease-resistant.

Classification: ShrubOfficial flower color: Medium redBloom cycle: EverbloomingHardiness zone: 4–9Height: 2-3’Flower form, size: Double, 3.5"Petal count: 20Root type: Own root

Paint the Town Rosa ‘BAItown’ PP18,060

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Intense color, superior performance. Screaming Neon Red™ is sure to be a standout for any garden. With vibrant flower power and repeat blooms throughout the season, this compact rose is the perfect choice as an accent or in a mass planting. Remarkably rich, disease resistant, dark green foliage turns a lovely burgundy-red in fall.

Classification: ShrubO�cial flower color: Medium redBloom cycle: RecurrentHardiness zone: 4-9Height: 3-4’Flower form, size: Semi-double, 2-2.5"Petal count: 10-15Root type: Own root

Rosa ‘BAIneon’

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As the name implies, Sunrise Sunset is a stunning blend, with bright fuchsia-pink petals blending to apricot near the centers. Blue-green foliage is disease-resistant on this everblooming shrub rose. Its dense, spreading habit makes it an ideal ground cover and is also well suited to mass plantings. A vigorous grower, in zone 4 and in warmer regions. Performs extremely well in cooler and warmer regions of the country.

Classification: ShrubO�cial flower color: Pink blendBloom cycle: EverbloomingHardiness zone: 4-9Height: 3-6’Flower form, size: Semi-double, 2-2.5"Petal count: 13-19Root type: Own root

Sunrise Sunset Rosa ‘BAIset’ PP 16,770

Screaming Neon Red™


Super Hero Rosa ‘BAIsuhe’ PP20,486

Like a snowdrift in summer, the habit is upright and amazingly uniform with blooms covering the plant all the way to the ground. Gorgeous, very full, cup-shaped blossoms of creamy white, with just a hint of apricot noticeable in the center, quite reminiscent of English roses. Each cluster of blossoms retains its pure color before dropping cleanly. This hardy, disease-resistant beauty is at home in any border and also makes a graceful hedge.

Snowdrift

Classification: ShrubO�cial flower color: WhiteBloom cycle: RecurrentHardiness zone: 4-9Height: 3-4’Flower form, size: Very full, 2"Petal count: 50Root type: Own root

Rosa ‘BAIrift’ PP19,036

You don’t have to be a Super Hero to grow great roses. Clusters of perfect, hybrid tea shaped red blossoms stand out strongly against clean, medium to dark green, satiny foliage. Try this neat, compact, disease-resistant shrub in the border or foundation planting. Grows well in cooler and warmer regions.

Classification: FloribundaO�cial flower color: Medium redBloom cycle: EverbloomingHardiness zone: 4–9Height: 3-6’Flower form, size: Full, 2-3"Petal count: 35-40Root type: Own root

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Hybrid tea-shaped buds in tropical tints of coral and orange with a deep

yellow base swirl open to full, sweetly fragrant, apricot blossoms. Each bloom

matures to salmon-pink adding interest with the range of color. Clusters of

buds and blooms are held on sturdy canes making them perfect for cutting.

A vigorous, upright grower with excellent disease-resistance.

Classification: GrandifloraOfficial flower color: ApricotBloom cycle: EverbloomingHardiness zone: 5–9 Height: 2-4’Flower form, size: Full, 3-4"Petal count: 35Root type: Own root

Sweet Fragrance Rosa ‘BAInce’ PP19,969


Clusters of bright lemon-yellow blossoms age to soft yellow and finally to white, creating a spectrum of yellows on one plant. This beauty has an upright habit and disease-resistant foliage. Most attractive when planted in groups with other shrubs and perennials. Crown hardy in zone 4 with mulch for winter protection.

Neat, round, compact shrub covers itself with clusters of old-fashioned, lemon-yellow blossoms. Interestingly, the outer petals are slightly lighter in color. Blooms mature to butter-cream, extending the palette of colors. Excellent flower effect. Will add a splash of color in the front of the border, as a groundcover and also as a low hedge. Excellent blackspot resistance, which is hard to find in yellow roses.

Classification: ShrubOfficial flower color: Deep yellowBloom cycle: RecurrentHardiness zone: 5–9Height: 2-3’Flower form, size: Full, 2-3"Petal count: 38Root type: Own root

Classification: ShrubOfficial flower color: Medium yellowBloom cycle: RecurrentHardiness zone: 5–9Height: 2-4’Flower form, size: Full, 2"Petal count: 32Root type: Own root

Yellow Submarine

Yellow Brick Road

Rosa ‘BAIoad’ PP19,046

Rosa ‘BAIine’ PP16,659

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Consumer digital messaging

Print advertisement

Easy Elegance® is the modern solution for beatiful roses. Let us show you how!

MARKETING

Easy Elegance® Roses are easy to grow, easy to sell, and easy to love.

Naturally disease resistant • Minimal pruning required

24 colors to complement any landscape • Dependable cold hardinesseasyeleganceroses.com

ROSES THAT PRODUCE HAPPY, REPEAT CUSTOMERS.

©2016 Easy Elegance/Bailey

Easy Elegance/Bailey Easy

Nurseries,

Elegance/Bailey Nurseries,

Elegance/Bailey Inc.

Can’t 1

Print

Easy EleganceEasy EleganceEasy

® RosesNaturally24 colors to complement

easyeleganceroses.com

ROSESROSESROSESROSESROSES THAT THAT PRODUCE

1

2

3


Trade digital messaging

Videos

WebsiteWebsiteEasyEleganceRoses.com

• Design ideas and inspiration

• How-to-videos

• Rose care instructions

• Retail locator

Text programText

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Point-of-PurchaseIn-Store Materials

• Corex Signs

• Variety Billboards

• Branded Bench Tape

• Windbanners

• Retail Locator (website)

• 30 Challenge participants

• 1.02 Million reached

• 2.3 Million impressions

Social Media Challenge

#RosesYouCanGrow

SOCIAL MEDIA

EasyEleganceRoses.com/roses-you-can-grow-challenge/For more information visit:

Zone:

H x W:

Full Sun

2.5-4’ x 2-3’

4 – 9

Coral buds swirl open to apricot-colored blooms with yellow centers

Blooming steadily all season, making your garden All the Rage!

Astonishingly clean, disease-resistant foliage and a perfectly round form

All The Rage

4 – 9Zone:2.5-4’ x 2-3’H x W:

Hydrangea macrophylla ‘Bailmer’ (PP15, 298)


Catalogs

Retail P.O.P. Materials

2017 Easy Elegance® Catalog

Corex signs

MARKETING MATERIALS


BAILEY NURSERIES16-BNS-102Easy Elegance POSposterLV: 16" x 23"TR: 16.5" x 23.5"BL: 16.7" x 23.7"

Creative Director: Doug deGrood/ Tom Gabriel

Art Director: Clark LammCopywriter: Doug deGroodAcct Management: Kris FitzpatrickProduction Mgr: Roxanne Richards

yes you,

Madeline Wells of Rochester, Minnesota,who thinks a “raised bed” involves a boxspring.

easy-care shrub rose · blooms spring to frost · naturally disease resistant


©2016 Easy Elegance/Bailey N

urseries, Inc.

Maggie Thoele of River Falls, WI who somehow managed to kill a cactus once.

easy-care shrub rose ∙ blooms spring to frost ∙ naturally disease resistant


©2016 Easy Elegance/Bailey Nurseries, Inc.

__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

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Easy Elegance® Roses Brand Feature

4347 All the Rage PP19,945

5454 Calypso

6102 Champagne Wishes

3710 Como Park

4711 Coral Cove

3292 Grandma’s Blessing PP16,993

5426 Head over Heels

4366 High Voltage PPAF

4345 Kashmir

3297 Kiss Me PP18,506

3305 Little Mischief PP17,196

2566 Macy’s Pride™ PP15,574

4968 Music Box

4660 My Girl PP19,952

2299 Mystic Fairy® PP16,131

3885 Paint the Town PP18,060

4971 Pinktopia

10341 Screaming Neon Red™

4657 Snowdrift PP19,036

3294 Sunrise Sunset PP16,770

4658 Super Hero PP20,486

4207 Sweet Fragrance PP19,969

4191 Yellow Brick Road PP19,046

3704 Yellow Submarine PP16,659

Easy Elegance® Roses2017 Point-of-Purchase Order Form

QuantityQuantityQuantityQuantityThe Rose CollectionItem #N/AN/A

N/A = Not Available

73900Billboard11" x 7" $3.45 each

73903Bench Card7" x 5" $1.95 each

73911 Double

Sided Vertical Banner

18" x 40"$59.95 each

73902 Single Sided Corex16.5" x 23.5"$17.95 each

P.O.P.

Continued

Need more marketing

and support materials?

GO TO:

materials?

BaileyNurseries.com/our-brands/easy-elegance

P.O.P. Order forms

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easyeleganceroses - bailey nurseries · kiss me rosa ‘baisme’ pp18,506 decidedly the most...

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