easyjet ppt
TRANSCRIPT
Diana (Seo Hee) Cho034 – 556 - 134FIS350FANadia SilvaniFebruary 17, 2015
TABLE OF CONTENTS Airline Overview The Main Features & Benefits of
The Product Logos Target Markets Positioning/Branding Comparisons Between EasyJet
and Legacy Conclusion
3
4
6
7
9
10
12
Name Country
EasyJet United Kingdom
(“About”)
(“Airline Ratings”)
ALLOCATED SEATS Without any charge Speedy boarding
(“Arik”)
FAST TRACKS
Less Line in queues
LEISURE
BUSINESS TRAVEL
(“EasyJet Focuses”)
BRAND STRETCH-ING
Flexi-Fare AVOID Tech EcoJet
(“EasyJet”)
EASYJET VS RYANAIR
EasyJet Legacy
Seats 180 156
Load Factor 90% 70%
Passengers in flight 162 109
Revenue per day £278k £278k
Ave Fare £68/pax £136/pax
(“Contents”)
(“British”)
CONCLUSION
(“Redirect Notice”)
WORKS CITED "About Us - EasyJet Plc." About Us - EasyJet Plc. N.p., n.d. Web. 15 Feb. 2015.
"Airline Ratings." EasyJet Review & Safety Ratings. N.p., n.d. Web. 15 Feb. 2015.
"Arik Air Web - Book Arik Airline Flight - Arik Officials." Easyjet: Easyjet Cheap
Holidays, Arik Air Cheap Holidays. N.p., n.d. Web. 15 Feb. 2015.
"British Airways Offers Just 140 out of 349 Destinations from London; Has Monopoly on
Just 18; More Strikes Would Benefit EasyJet Most." Anna.aero. N.p., 13 Apr. 2010.
Web. 16 Feb. 2015.
"Contents." Israel Studies 16.2 (2011): n. pag. Web. 16 Feb. 2015.
"EasyJet Focusses on Business Travel Market." EasyJet Focusses on Busi-
ness Travel Market. N.p., n.d. Web. 15 Feb. 2015.
"EasyJet Introduces Free Fast Track Security When Purchasing Flexi Fares." Jetset
Times. N.p., 15 May 2013. Web. 15 Feb. 2015.
Marketing Society Awards 2014 / Long Term Marketing Excellence / Easyjet.
EUROPE BY EASYJET (n.d.): n. pag. Web. 16 Feb. 2015.
Matthewc. Driving Returns and Profitable Growth in (n.d.): n. pag. Web. 16 Feb.
2015.
Uk, and W. :. Uniquebusinessstrategies. WHAT IS BUSINESS STRATEGY? (n.d.): n.
pag. Web. 16 Feb. 2015.
"Redirect Notice." Redirect Notice. N.p., n.d. Web. 16 Feb. 2015.
"This Is Generation EasyJet - TV Advert." YouTube. YouTube, n.d. Web. 16 Feb. 2015.