easyto marketing project
TRANSCRIPT
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Valentina AnastasiaAntonio GrassoPilar MancillaCristina Rossi
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P ES T
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1. The public service transportation could bemore efficient, busses and trams are notso frequent. They would like to haveanother solution to travel around the city.
2. They will be glad to use eco transportationthat help the environment and decreaseTurin's pollution. According to age, youngpeople would prefer to use scooters andbicycles to go to university and in thecentre in order to avoid traffic; olderpeople would prefer to use eco-cars.
3. They think the app would be an useful andnew solution to move around the city alsoto save money, time and reach easily andfast different places of interest. Discountsfor cinemas, restaurant and museum aresomething very nice and will motivatemore people to use the app!
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SW
OT
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COMMUNICATION
PLAN
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Our goal is to create an easy app to get everywhere from anywhere.
What is the central issue of our project? Is to use ecological cars, bikes and scooters, in order to reach the final goal of using the new technologies to make transportation more environmentally friendly, accessible and affordableto people.
GOALS
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Everyone living in Turin, working, visiting or studying in there.
Anyone with a smart phone can download the free application .
Specifically men and woman from 18 to 60 years old.
TARGET
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• Segment: Transports and mobility market.
• Target market: people that live in the city of Turin and then people of the most important cities of Europe (students, workers, citizens in general, tourists, etc.).
• Position: enter the market of the apps regarding the transportation in the biggest cities of Europe.
STP
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We want to make easier for citizens and tourists to travel the city in a comfortable and ecological way.
MESSAGE
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MARKETING
MIX
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COMMUNICATION
TOOLS AND
CHANNELS
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ACTION Nº1
APP
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EasyTO
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ACTION Nº2
SPONSORSHIP
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ACTION Nº3
ADVERTISING
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ACTION Nº4
MEDIA
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ACTION Nº5
PUBLIC
RELATIONS
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Anywhere,
Everywhere
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ACTION Nº6
VIRAL
MARKETING
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The new way of transportation..Everywhere, AnywhereDOWNLOAD THE APP FREE
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ACTION Nº7
PUBLIC AFFAIRS
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CONCLUSIONS
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