visual identity manual

Eauzone intends to be a competing water company, that

provides nutritional water to their consumers. Having great

customer service, quality assurance, as well as being secure,

is very important to us. Our dedication to continue to make

our company grow, as well as improve for the better has the

best of us. To give our customers the greatest experience,

we find ways to improve our service as well as our look,

feel and design of our artwork, including our products.

Water plays a vital role on our everyday lives. The human

body needs 1 to 7 litres of water a day to defeat dehydration,

conditions do counter in. Considering how important water

is to the human, we take our role very serious, and there is

no room for error. We treat all of our customer’s lives as if

it was one of our own.

Matteo Santo

President

message from the president

The combination mark will only be used on the colours shown below.

Due to the colours of the combination being a tone of gray and cyan,

there is limited proper usage of colour. The combination mark is allowed

to be transformed into white, if the background is black, the tone of

cyan, or the tone of gray. If the background is white, it must be used

as the original combination mark colours. The combination mark must

always allow the following clear space, also known as the exclusion zone.

proper usage

Using the correct combination mark is crucial for Eauzone. Being

consistant is key. Never modify the combination mark by any means.

Besides a couple colour modifications (see “proper usage”) the logo

should not be modified. For high quality artwork, use the .eps file.

Do not modify the logo with incorrect typefaces, colour, scaling and

proportion. In addition, do not add any weights to the logo, or modify

the existing stroke. Do not remove any of the elements in the artwork,

including the bubbles, as well as any letters. Adding a drop shadow

and changing the type face is not prohibited.

improper usage

eauz ne

75%

50%

25%

PANTONE COOL GRAY 7 C

C: 000 M: 000 Y: 000 K: 037 R: 173 G: 175 B: 178

#ADAFB2

colour standardsThe only colours allowed for use will be Pantone Cool Gray 7 C and

Pantone Process Cyan C; Different tints of these colours are allowed.

For body copy, only Pantone Cool Gray 7 C and white will be used,

depending on the colour of the background. (white background, gray will

be used, coloured background, white will be used) Coloured imagery/

photography is allowed, but dual done is recomended.

75%

50%

25%

PANTONE PROCESS CYAN C

C: 100 M: 000 Y: 000 K: 000 R: 000 G: 174 B: 239

#00AEEF

AaBbCc01234Avenir LT Std LightABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

The primary typeface used for any design will be Avenir LT Std Light.

Any which weight of Avenir LT Std can be used for a secondary typeface.

Keeping a consistant typeface is crucial, being the reason why serifs

will not be used.

corporate typefaces

AaBbCc01234

business system

eauzone water • 49 thomson drive • toronto, ontario • e8w 2h9

11”

8.5”

ANTHONY PRESTANIZZIcreative director

t. (416) 819 2926

e. anthony@eazone.ca

w. www.eazonewater.ca

a. 49 thomson drive

eauzone water • 49 thomson drive • toronto, ontario • e8w 2h9

2”4.

125”

3.5”

9.5”

corporate usage