Extend Brands - Introduction

• Home to 40+ global brands exclusively represented for theIndian market

• A company with full-fledged business verticals:

- Licensing & Merchandising

- Product, Promotions, Direct to Retail (DTR)

- TV & Newspaper Syndication- TV & Newspaper Syndication

- Digital – mobile & online

- Publishing

- Consultancy

- Events

• The ultimate classic

retro icon

• Strong brand identity

• Unique look• Unique look

• Extensive and varied

style guide

Mad Engine - USA

Olive Oyl is…

• A daring and independent woman who isn’t afraid

to express herself

• Passionate and enthusiastic about life and love

• A spokescharacter for CosmoGIRL! magazine’s

“Born to Lead” campaign

• A Muse for Fashion House and Fragrance Designer

Moschino

• A Fashion Diva With a Style All Her Own

• An Iconic Character for Girl Power

Olive Oyl Fashion

Billion dollar BETTY

BOOP is

• Versatile

• Adaptable

• Sophisticated

• Cross-generational• Cross-generational

• Universally recognized

Betty – the brand queen

Baby Popeye

• Popeye wasn't always a squint-

eyed old salt and Olive Oyl

didn't start out as a skinny

(albeit glamorous) beanpole.

• Once upon a time, they were • Once upon a time, they were

both cuddly babies who clearly

showed signs of the superstars

they would become.

Baby Boop

Out Little Girl is a Global Star!• Tremendous growth in sales over the last 4 years

• Increases have been averaging between 75% and 100% per year.

• Brand continues to grow with strong programs in Italy, France, Spain, and Brazil, and has been picked up in new markets, including Japan, South Africa, Turkey, and Benelux.

• Benetton successfully launched Spring/Summer 2010 • Benetton successfully launched Spring/Summer 2010 collection of apparel, accessories, swimwear, and footwear.

• Exciting new publishing program developed in France,

including puzzle books, coloring and activity

books, sticker books, and board books.

• 60 Years

• 1800 Newspapers

Worldwide

• 32 Countries

• 200,000,000 Readers• 200,000,000 Readers

• India 2010 - T-shirts

and digital

Who is Mandrake the Magician?

� Mandrake the Magician is the titular character in

the classic comic strip by Lee Falk, creator of The

Phantom

� A mind reader, a hypnotist and an illusionist,

Mandrake has the ability to communicate

telepathically and read people’s minds

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telepathically and read people’s minds

� Mandrake is a cultured man of mystery who has

magical powers and a deep knowledge of

mysticism

� He frequently uses illusions both in and out of

combat to achieve his goals

• Hägar the Horrible has been a hit with fans ever since he first set sail in 1973.

• At the time of its launch, Hägar the Horrible was the fastest-growing feature in comic strip history.

• More than 200 million readers in 1,900 newspapers read Hägar the Horrible every day.

Vikings Rule the World!

© 2010 by King Features Syndicate, Inc. World rights reserved.

1,900 newspapers read Hägar the Horrible every day.

• The strip appears in 58 countries and is translated in 17 languages.

• Has appeared in ads and promotions for major companies and brands, such as Electrolux, Ferrero, IBM, Kodak, Nestle, Pepsi (Mug Root Beer), SAS and SkolLager

The standard-setter for science-

fiction/adventure, Flash Gordon

debuted in 1934 under the legendary

hand of Alex Raymond.

Ever since, Flash, his companion Dale

Arden, and scientist Dr. Hans Zarkov

have ignited reader's imaginations.

A classic that spans the media A classic that spans the media

ranges, Flash has starred in a live-

action serial, his famous radio show,

novels, books and cartoons, and has

even appeared on his own postage

stamp!

Its Happy bunny

ITS HAPPY BUNNY

About Its Happy Bunny…Jim Benton’s It’s Happy Bunny, the cute little bunny with a big attitude, is one of the best-selling properties in licensing today.

• Industry recognized award winner

LIMA (Licensing Industry Merchandisers Association) Best Art Brand - 2005

LIMA Best Character Brand License, Soft Goods - 2006

LIMA Best Character Brand License, Hard Goods - 2007

LIMA Best Licensed Character Brand Program - 2008

LIMA Merit Award for Licensing Creativity - 2008LIMA Merit Award for Licensing Creativity - 2008

• Approximately 100 current licensees globally

• More than three-quarters of a billion in retail sales worldwide since its

inception in 2000.

A cherished childhood classic, Holly Hobbie’sengaging demeanor and friendly, country girl appeal reveals a deeper wisdom and strong, optimistic outlook on life.

Target:

• Primary: Women 25-40

• Secondary: Women collectors 40+• Secondary: Women collectors 40+

Brand Information:

• Has generated retail sales of US$ 1 billion

• Evergreen property with 85% brand awareness among women 25-40

• Over 500 M greeting cards sold

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4

•Fun lifestyle brand from UK

•Today’s women – juggling work,

play, family & friends.

•Humorous sentiments & quirky

imagery.

•Fun take on friendship, fashion,

men, children and of

course…shopping!

•Target: women, 25-45 yrs

• Lifestyle brand with an ‘in

your face’ attitude

• Graphics are edgy and

provocative

• Cast of characters led by

“One Eye Jack”“One Eye Jack”

• Character and logo driven

where casual meets street

• Target market: 7-14 yrs

Toon Studio

All rights reserved

Tell-a-tale properties - Peter Pan

- Alice in Wonderland

- Wizard of Oz

- Original Monsters - Dracula, Frankenstein, The Werewolf

- Princess – Cinderella, Snow White, Sleeping Beauty

- Original Cars - Bounce, Buddy, Volksy, Maxx, Props

- Original Fairies - Tinker Bell, Tooth Fairy, Clamentine, Pixie Chicks

- Pinocchio

- Red Riding Hood- Red Riding Hood

- Robin Hood

- Beauty & The Beast

- Pirates – Long John Silver, Captain Hook, Black Beard

- The Little Mermaid

- Jack & The Beanstalk

- Pocahontas

- Alladin

The Dog started as a photography franchise wherein an unusual ratio of the subject is

created using a fish eye lens so that the head of the animals appear much bigger than the

body.

The collection for the dog alone consists of over 70 breeds of puppies and over 100,000

images

The TG is also different – it is not about kids or adults…it is for all puppy lovers.

Because of the success of The Dog, The Cat and The Pig have also been launched.

Sonic The Hedgehog

• 1973 : G. Gately created the eponymous cat. The original sassy

cat

• Humorous and witty, Edgy yet sophisticated sense of humor,

Hip & Cool

• Currently Comic Strip is placed in over 1000 daily newspapers

worldwide• Over 1400 Fan sites worldwide

“The Tales of the Forgotten Ones”

•Comics & Graphic Novels based on Indian & Asian mythological characters

Performance - worldwideUnits sold so far per title:

• The Sixth-25,000 India

• Moksha-25,000 India

• Dashaavatar-15000 India

• Month on month growth-30-50 %

• Territories-India & U.S.A

Response worldwide:

- The Sixth-10,000-U.S

- Moksha-10,000 –U.S

- Dashaavatar –5000-U.S

For Dimple art is not justpassion, Art is her definition, Art is in her veins

Fine artist & photographer, herWork is known for semiabstract Figures reflecting RelationshipsFigures reflecting Relationships

Vibrant , Bright colors are thehallmark of her paintings

As a photographer she loves tocapture real moments to makethem everlasting

Monet's garden in Giverny

Water Lilies

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