VP of Platform Marketing

The Future of Development is in the Cloud

Adam Gross

Safe Harbor

Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K filed on April 30, 2008 and in other filings with the Securities and Exchange Commission. These documents are available on the SEC Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

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Introducing Salesforce.com

• 43,600+ Successful Customers

• 1.1 million Subscribers

• ~$1 Billion revenue run rate*

• NYSE: CRM

• Founded 1999, HQ San Francisco, CA

• ~3,000 Employees; 40 Offices; 20 Countries

• 26 Generations of Product Innovation

• <1% Customer Attrition 2001 2008200720062005200420032002

Fiscal Year

43,600CustomersGrowth in Customers

* Run rate based on FY09 Q1 reported results

Salesforce.com’s Mission: SaaS Model Driver, Catalyst & Evangelist

Software as a Service

21st

Century Apps

Client/Server

Late 20th

Century Apps

Mainframe

Mid 20th

Century Apps

Cloud ComputingClient / Server& App Server Platforms

Mainframe Platforms

Just As Applications Have Moved to SaaS:Platforms Are Now Moving to Platform as a Service (PaaS)

Notes

21st

Century PlatformsLate 20th

Century PlatformsMid 20th

Century Platforms

It’s Time For Every Software Developer To Ask: “Which Path Will I Choose?”

It’s Time For Every Software Developer To Ask: “Which Path Will I Choose?”

The Software Developer’s Path Has Been Expensive, Complex and Risky

Infrastructure

Database

Business Logic

User Interface

Integration

ApplicationDelivery

ApplicationDistribution

ApplicationDevelopment

Cloud Platforms

No hardware or software Cloud APIs Online market places

Traditional Platforms

Install, configure, upgrade, troubleshoot, repeat…

Local Software APIs Sales, marketing, distribution…

More Customer Success Easier and Less risk More Business Success

What’s Different for Developers With Cloud Computing?

Application Delivery: Multi-Tenancy Scalability and PerformanceDelivering 150 Million Transactions Daily

Page Response Time(ms)

Quarterly Transactions

(billions)

2005 2006 2007Fiscal Year 2008

Application Development: Focus on the Service, Not the Server

Development as a service

User interface as a service

Business Logic as a service

Integration as a service

Database as a service

Trusted, security infrastructure

800+800+65,000+65,000+

285,000+285,000+460+460+

Pre-integrated Applications

View, Try, Install

Build on Force.com

CRM & Non-CRM Apps

Application Distribution: The Application Exchange

Apps

Apps InstalledTest Drives

Total ISVs

What’s Different About Cloud Computing? Opportunity

Ideas Unconstrained by

Infrastructure

Mass Innovation for Applications

Power Law of Web APIs

-6 employees-1 Ice Fishing Cabin- 500+ Enterprise Customers

Idea to App in 7 Months

Force.com: Developer Success With Cloud Computing

VP of Platform Marketing

The Future of Development is in the Cloud

Adam Gross