ebay targeting

7/29/2019 Ebay Targeting

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Royal MailInsight Tool

Make your advertising workharder by targeting messagesat the people and postcodes

most likely to buy your types ofproducts, using the latest buyerbehaviour data from eBay.

Antony Miller, head of media

development, Royal MailGordon Hill, head of dataconsultants, Royal Mail


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Take your customer knowledge

to the next level


Be one of the first toutilise Royal Mails eBay

Insight Tool, allowing you

access to over

140 millioneBay transactions at

postcode level in the UK


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Our Insight Tool

provides you access to..

increase theeffectiveness ofyour campaigns

All providing you withgreater targeting

capability in order to

Actual transactionsopposed to claimed

Refreshed monthlygiving you a veryup to date picture

down to one specific day

Provides a view oftransactions from over a

twelve month period

data variables,bespoke to yourneeds

Select from awide range of

Over 140 milliontransactionsover last 12 months



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Its a simple four stage process

01

Desiredcharacteristics

defined withRoyal Mail

Profile reportgenerated

03

Mailing Filecreated usingother data

sources oroverlaysupplied

04Input Name Matched Address linMatched Address l

Mr G W Burnet 25 Inveresk Village

Mrs K J Bushell Pierpoint Lodge Brighton Road

Mr A P Collett Parsonage Barn Harvesting Lane

Mr W D Coverdale 18 Kirkby Road

Mrs H R Cunningh Broom Cottage Broomfield Park

S ir G Dear The Old Rectory Church Street

Mrs B Todd Copley Hill Cottage 1B Cambridge Road

Mr C B Finegold Flat 6 Savoy Court

Mr B Franklin Warren Cottage Frensham

Dr R G Gibbs North Cove House Marsh Lane

Colonel A P Gilks 24 Knossington RoadBraunston

Mr G W Handley 2 Spinney Farm Welford Road

Mr R E Hardman Tulls Tulls Lane

Mrs C M Acott Flat 3 MoretonMrs M A Jenks Rose Cottage Broomhall Lane

Top postcodesmatched

againstcharacteristics

02

Royal MailInsight ToolRoyal MailInsight Tool

eBay transactional data is available at postcode,

not individual user level


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Defining your audienceUsing multiple combinations to pinpoint your exact audience



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Identify key pockets or sectors

that are hotOur insight tool will give you a profile report which will provide you with:

01A list and map of highestindexing regions,postcode sectors andpostcodes by total value,average order value andpurchase frequency



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Understand both spend and

usage behaviours

Frequency

Value

Ave Value

02A breakdown of new versusused purchases, trend line

indicating peak purchasingperiods, frequency andrecency of purchase, age,gender and product brands

purchased



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Informed decisions using

Geo demographic profiling

03An indication of howthe postcodes index

against CAMEOclassifications



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Check your media selection

is aligned to key postcodes

04The profile reportillustrates how theUKs other mediaregions align to hot

postcodes



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Applications

List selection - including drive to web

Sales insight from an alternative channel - has yourmarketing lead to sales but not through traditional channels

Database and segmentation enhancement - can be used as

an indicator of online buying behaviourBrand insight - New vs Used

Insight into regional and seasonal advertising performance

Door 2 Door targeting - a completely new approach



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Get in touch

Gordon Hill, head ofdata consultants

07872 816 451

Data Client Services

08456 000 098

ebay targeting

Documents