ebay zero effort commerce keynote customer festival
Post on 21-Oct-2014
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DESCRIPTION
Ebay's vision of the future and concrete steps it is taking to shape that future around data, omni-channel and payments.TRANSCRIPT
Organizing for the future of Zero Effort Commerce
Keynote Customer Festival by Joep Hutschemakers
June 10th 2014 Amsterdam
Ebay Inc a snapshot
• Marktplaats.nl • Mobile.de • Kijiji • Gumtree • etc
Marketplaces
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ENABLING (END2END) COMMERCE eBay’s mission
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ZERO EFFORT COMMERCE eBay’s vision
“…a future in which commerce intelligently happens automatically through our smart devices. ZEC will anticipate your shopping needs and act upon them….” Steve Yankovich
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ENABLING (END2END) COMMERCE
DATA Creating personalization & inspiration
PAYMENTS Enabling transactions
anywhere
OMNICHANNEL OPTIMALISATION
Creating an unified user experience
Enabling end 2 end commerce:
(BIG) DATA
eBay Inc. confidential 8
Big Data areas 1) Item recommendation Strategic
value 2) Improve search
3) User targeting
4) Internal analytics Operational efficiency
5) Experimental analytics
eBay Inc. confidential 9
EXAMPLE BIG DATA: ITEM RECOMMENDATION
eBay Inc. confidential 10
EXAMPLE BIG DATA: INTERNAL ANALYTICS
eBay Inc. confidential 11
“THE FUTURE OF COMMERCE IS PERSONAL, DRIVEN BY DATA” “..Consumers want experiences that are not intrusive but inspiring, experiences that don’t dictate but guide and assist, in ways that feel authentic and natural…” “…WE WANT TO MAKE MOMENTS OF INSPIRATION INSTANTLY SHOPPABLE. …”
Devin Wenig President Ebay Marketplaces
Enabling end 2 end commerce:
OMNICHANNEL OPTIMISATION
eBay Inc. confidential 13
TAKING DOWN THE BARRIERS
• In store, online, cross commerce, mobile, local, etc, eBay is aiming at facilitating seamless omnichannel experiences: Not online or offline. Just shopping, anytime, anywhere
• Mobile is the big driver, local is key
eBay Inc. confidential 14
CONNECTING ONLINE TO OFFLINE PhiSix
eBay Inc. confidential 15
CONNECTING ONLINE TO OFFLINE RedLaser
eBay Inc. confidential 16
CONNECTING OFFLINE TO ONLINE - Local Milo
eBay Inc. confidential 17
CONNECTING ONLINE TO OFFLINE Ebay Now
eBay Inc. confidential 18
CONNECTING ONLINE TO OFFLINE Connected Glass
Enabling end 2 end commerce:
SEAMLESS PAYMENT SERVICES
PayPal Lets You Shop And Pay With Your Fingerprint Click here: https://www.youtube.com/watch?v=1XpAEH7ENXI
VIDEO VOLGT VIA ARNOUD
eBay Inc. confidential 21
ORGANIZING FOR FUTURE OF ZERO EFFORT COMMERCE
DATA Creating personalization & inspiration
PAYMENTS Enabling transactions
anywhere
OMNICHANNEL OPTIMALISATION
Creating an unified user experience
Zero Effort Commerce So Easy… Toddler Buys Car On eBay: 14-Month-Old Sorella Stoute Uses Dad’s Smartphone App To Bid
