Template: Enterprise Biz Model Canvas Enterprise Biz Model Canvas

EBMC v1.0 2015 @Junichi OTAGAKI

WHY / WHO WHAT HOW

TARGET CUSTOMER: PROBLEM: SOLUTION: VALUE PROP: G2M STRATEGY: METRICS:

BIZ BENEFIT: INTL STRUCTURE: DELIV CHANNEL:

RESOURSE / COST: EXPECTED INCOME: NPV / ROI: RISK / MITIGATION PLANS:

EXISTING ALTERNATIVES:

HIGH-LEVEL CONCEPT:

REASON TO BELIEVE:

BARRIERS:

(*: PoD)

A A R R R

Elevator Talk

Prototype

Pilot Expand

Monitor Date (revision#) Name, Title

Template: Enterprise Biz Model Canvas Enterprise Biz Model Canvas

EBMC v1.0 2015 @Junichi OTAGAKI

WHY / WHO WHAT HOW

TARGET CUSTOMER: PROBLEM: SOLUTION: VALUE PROP: G2M STRATEGY: METRICS:

BIZ BENEFIT: INTL STRUCTURE: DELIV CHANNEL:

RESOURSE / COST: EXPECTED INCOME: NPV / ROI: RISK / MITIGATION PLANS:

EXISTING ALTERNATIVES:

HIGH-LEVEL CONCEPT:

REASON TO BELIEVE:

BARRIERS:

(*: PoD)

A A R R R

Elevator Talk

Sanity Check

Sanity Check

Prototype

Pilot Expand

Monitor Date (revision#) Name, Title

Marketing 2.0/3.0: Always

start from WHY / WHO

Control risk of investment by stage-

gate method + portfolio management

PoD: Point of Differentiation

Note: Cost leadership w/o PoD is also a valid

strategy in enterprise context

1-Sentence claim to drive WOW from

your sponsor

Adoption criteria could also include e.g. strategy fit, feasibility, “attractiveness,” etc.

At least showstopper, if any, should be identified

in prior

Identify key substantiation barriers

(vs. pursuing uniqueness in problem

statement)

Prioritize boxes per what asset you carry

to leverage (vs. magnitude of risk)

Junichi OTAGAKI Innovation Manager / UbiComp Evangelist USCPA Japanese: @jotagaki English: @jo_overseas

Author

Shake the World!

This template was designed upon my personal experience as innovation manager at multiple MNCs while taking visual motif from Business Model / Lean Canvas. Thank you for your comments in advance.