ebook subscription services - an example of user-focused innovation in publishing

Ebook Subscription Services - an Example of User-focused Innovation in Publishing

‹#›

Hi!

• Co-founder, – BizDev– Publisher Relations– Investor Relations– Data Analytics

• Background: Data Integration and Management, Product Strategy and Innovation

• Ph.D. in Computer Science on Data Integration and Web Automation

• @justohidalgo

‹#›@justohidalgo

Why we created 24symbols

Books as a Service

Opportunity

Subscription services

Hybrid curation

Reader involvement

Engagement Hub

@justohidalgo

Books on the cloud

1 - Subscription services

Access Engagement Business

@justohidalgo

24symbols

A service to read and discover digital books that works on any device

reading discovery any device mobile

@justohidalgo

YOUR LIBRARY HERE

24symbols

Pay as you go Credit-based Membership

Library Model All-You-Can-Read

Examples of Available Services

Valobox, TotalBoox 24symbols, Audible 24symbols, Amazon KOLL, Safari

24symbols, BookBoon, KU, Scribd, Skoobe

Business Model

Pay per page/section/chapter

User subscribes, gets credits and redeems

N books per month Unlimited books per month

Settlement Model

Per page/chapter/book

Pay per book read Pay per book read / Pay per page read

Pay per book read / Pay per page read / Ads

Segment focus Textbooks, technical books, business

Trade fiction, business

Trade fiction, business, technical

Trade fiction, business

Based on my own article for the UK Society of Authors, July 2014. Not meant to be a complete listing

Options

MOBILE CARRIERS AND OTHER PARTNERS

Business Model · Go-To Market

D2C

Content is king!

Access to customersBrandBilling

TechnologyReader engagementOnline/mobile marketing

Business Model · Unparalleled Partnership

25+Projects

Ongoing

Russia

US (carrier)

Brazil

LATAM (others)

internet.org (40-50 countries)

Deployed (25+)

Spain (2011)

Mexico (2013)

Russia (2014, Beeline)

Guatemala (2014, Tigo)

Colombia (2014, Tigo)

Argentina (2014, Personal)

Internet.org (2015, severalcountries)

Germany (2015, Mobilcom Debitel)

Spain (2015, Orange)

Growth · International Pipeline


Hybrid curation

Reader involvement

Engagement Hub

@justohidalgo

Books on the cloud

@justohidalgo

2 - Books on the Cloud

@justohidalgo

Source: http://www.magellanmediapartners.com/publishing-innovation/can-subscription-models-grow-market-size-the-debate-is-on/

Growth · internet.org with Facebook

@justohidalgo


Hybrid curation

Reader involvement

Engagement Hub

@justohidalgo

Books on the cloud

3 - Hybrid curation

@justohidalgo

Metadata management

Metadata and asset load - a perfect storm

Hybrid categorization

Emotional search (Ciudad de Libros)

Semantic analysis (Trajectory)


Hybrid curation

Reader involvement

Engagement Hub

@justohidalgo

Books on the cloud

4 - Reader involvement

‹#›


Hybrid curation

Reader involvement

Engagement Hub

@justohidalgo

Books on the cloud

Source: https://www.flickr.com/photos/linkahwai/7993408431/in/

5 - Engagement Hub

Measure absolutely everything

- Dashboard and Analytics for Publishers

- Sales analysis and forecasts

- Product experience

- Reader behavior

- Marketing (infographics)

Reading behavior

@justohidalgo

48

• Book Reading Analysis• With or without expert edition analysis

Reading behavior

@justohidalgo

49

• Book Reading Analysis• With or without expert edition analysis

Reading behavior

@justohidalgo

Reading behavior… and more!!!

‹#›

Have someone take care of your metrics

Challenges

Strategy · Market size · Book publishing is a big business

Source: Global eBook - A Report on market trends and development, April 2015

https://www.flickr.com/photos/ohhector/456611804/in

Growth · Publishing Content3500+ PUBLISHERS

6+ LANGUAGES

350,000+ BOOKS

https://www.flickr.com/photos/64540855@N07/11824329823/in/

Shortsighted views today...

... future of publishing tomorrow

Justo HidalgoCo-founder, Business Development

[email protected]@justohidalgo

www.24symbols.com

Thank you