ebook/digital book market at desa's publishing perspectives
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My presentation at DESA's Publishing Perspectives Symposium, University of Malta, September 2010TRANSCRIPT
- 1.The ebook/digital book market, contextualizing the local scene with international juxtaposition and the role of new media as a new way to 'get published Karl Galea DESA Publishing Perspectives Symposium September 2010
2. 3 Questions:Whats the Whats the ebookWhats in it for us? new way? (market)? 3. Disclaimer! 4. Whats the market?eBooks on the Kindle 670,000 80 days To get to 3M Ipads. PlatformIt took 2yrs to get to 3M Kindles 180/100 eBooks vs. Hard Cover Books sold-33pp Share of Physical Books read when an eReader is bought $88MQ2 eBook Sales in the US137%Growth of eBook sales QoQ Q2 2010 5. Whats an ebook?Ebook = electronic version of a bookelectronic format of a book electronic access of a book electronic read of a book 6. Whats an ebook? The digital alternative to the encyclopaedia 7. Whats an ebook? The digital alternative to the atlas 8. Whats an ebook? The digital alternative to the photo book 9. Whats an ebook? The digital alternative to the text-book 10. Whats an ebook? The digital alternative to academic publications 11. Whats an ebook? The digital alternative to the book 12. Whats in the market?Publisher Seller Distributor / Platform eReader 13. Whats the market?eBooks on the Kindle 670,000 80 days To get to 3M Ipads. PlatformIt took 2yrs to get to 3M Kindles 180/100 eBooks vs. Hard Cover Books sold-33pp Share of Physical Books read when an eReader is bought $88MQ2 eBook Sales in the US137%Growth of eBook sales QoQ Q2 2010 14. Whats in it for usSales & CreatePropose Edit/Design Produce Print DistributeSell DistributeSell ReadMarketing EBOOK VALUE CHAIN Low Barrier to EntryCentralized Sales Lower costs Custom Distribution & Reading 15. Whats the new way? The real change happening at the edgesCreatePropose Edit/Design Sales &MarketingProduce Sell DistributeRead 16. Whats the new way?#1: Transliteracy 17. Whats the new way? #2: Collective a.k.a Social 18. Whats the new way? #3: Crowd Sourced online 19. Whats the new way?Joining the conversation Create Propose Edit/Design Sales &MarketingProduce Sell DistributeRead 20. Key Take AwaysWhats theChanges Whats theTheebookIt is not just Whats in it forathappening us?new way?conversation (market)? an electronicvarioushappening atformat stages in the the edgesmiddle 21. Thank [email protected]