ebook/digital book market at desa's publishing perspectives
DESCRIPTION
My presentation at DESA's Publishing Perspectives Symposium, University of Malta, September 2010TRANSCRIPT
The ebook/digital book market, contextualizing the local scene with international juxtaposition and the
role of new media as a new way to 'get published‘
Karl Galea
DESA – Publishing Perspectives Symposium
September 2010
3 Questions:
What’s the ebook
(market)?What’s in it for us?
What’s the new way?
Disclaimer!
670,000
What’s the market?
180/100 -33pp
80 dayseBooks on the Kindle
Platform
eBooks vs. Hard Cover
Books sold
Share of Physical
Books read when an
eReader is bought
To get to 3M Ipads.
It took 2yrs to get to
3M Kindles
$88M Q2 eBook Sales in the
US 137% Growth of eBook sales
QoQ Q2 2010
What’s an ebook?
Ebook =‘electronic version of a book’
‘electronic format of a book’‘electronic access of a book’‘electronic read of a book’
What’s an ebook?
The digital alternative to the encyclopaedia
What’s an ebook?
The digital alternative to the atlas
What’s an ebook?
The digital alternative to the photo book
What’s an ebook?
The digital alternative to the text-book
What’s an ebook?
The digital alternative to academic publications
What’s an ebook?
The digital alternative to the book
eReaderDistributor / PlatformSeller
What’s in the market?
Publisher
670,000
What’s the market?
180/100 -33pp
80 dayseBooks on the Kindle
Platform
eBooks vs. Hard Cover
Books sold
Share of Physical
Books read when an
eReader is bought
To get to 3M Ipads.
It took 2yrs to get to
3M Kindles
$88M Q2 eBook Sales in the
US 137% Growth of eBook sales
QoQ Q2 2010
What’s in it for us
ReadSellDistributePrintSales &
MarketingEdit/DesignProposeCreate ReadDistributeSellProduce
Sales & Marketing
Edit/DesignProposeCreate
EBOOK VALUE CHAIN
Low Barrier to Entry
Lower costs
Centralized Sales
Custom Distribution & Reading
Read
What’s the new way?“The real change happening at the edges”
DistributeSellProduceSales &
MarketingEdit/DesignProposeCreate
What’s the new way?#1: Transliteracy
What’s the new way?#2: Collective a.k.a Social
What’s the new way?#3: Crowd Sourced online
Read
What’s the new way?“Joining the conversation”
DistributeSellProduceSales &
MarketingEdit/DesignProposeCreate ……
Key Take Aways
What’s the ebook
(market)?What’s in it for us?
What’s the new way?It is not just
an electronic format
Changes happening at
various stages in the
middle
The conversation happening at the edges
Thank You