ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · googledrive (gantter) hadoop...
TRANSCRIPT
![Page 1: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/1.jpg)
AGILITÉ
![Page 2: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/2.jpg)
![Page 3: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/3.jpg)
Décomposition du
digital marketing
![Page 4: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/4.jpg)
1- Philosophique : vision
2- Stratégique : long terme projet / PM / BP
3- Opérationnelle : court terme plan d’action / PAC / PAM
![Page 5: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/5.jpg)
Philosophique, stratégique et opérationnelle
![Page 6: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/6.jpg)
La philosophie Marketing / Business
1
![Page 7: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/7.jpg)
1. Consommateur au centre2. Démocratie marketing
consumer focuscustomer obsession ( )
Philosophie
![Page 8: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/8.jpg)
“Marketing is so basic that it cannot be considered a separate function...it is the whole business seen from the point of view of its final result, that is, from the customer’s point of view.”
Peter Drucker
Marketing
![Page 9: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/9.jpg)
Marketing STRATÉGIQUE2
![Page 10: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/10.jpg)
Fondamental du marketingSert de base à la matrice d’AnsoffSert de base au positionnementPrincipe de la segmentation
Outil de réflexion universel
Couple produit / marché
![Page 11: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/11.jpg)
Décomposition stratégique
d’Ansoff
![Page 12: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/12.jpg)
Marketing Opérationnel
=
3 x 6 moyens3
![Page 13: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/13.jpg)
MM
TM
6
6DM 6
Marketing Opérationnel 18
![Page 14: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/14.jpg)
Marketing Mix1. Segmentation 2. Produit 3. Prix 4. Publi-promotion (consommateur) 5. Distribution 6. Positionnement
![Page 15: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/15.jpg)
Trade marketing 1. CGV 2. FDV 3. EDI, SCM & LOGistique (process) 4. COPromotion, comarketing, coadv 5. LOBbying 6. MERchandising
![Page 16: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/16.jpg)
Digital Marketing1. Web Management 2. Research / Data Analytics 3. Référencement (SEARCH) 4. e-marketing 5. e-commerce 6. e-publicité
![Page 17: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/17.jpg)
TAXINOMIE
Digital Marketing
![Page 18: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/18.jpg)
![Page 19: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/19.jpg)
![Page 20: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/20.jpg)
![Page 21: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/21.jpg)
![Page 22: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/22.jpg)
![Page 23: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/23.jpg)
![Page 24: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/24.jpg)
![Page 25: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/25.jpg)
10/04/2018ÉCOLE DE LA FINANCE 261
coggle.it
![Page 26: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/26.jpg)
![Page 27: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/27.jpg)
TECH
DATA
SEARCH
ADVERT
COMMERCE
STRAT
Digital Marketing
![Page 28: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/28.jpg)
TECH
DATA
SEARCH
ADVERT
STRAT
Digital Marketing
COMMERCE
Enquête / sondage / polls SGBD : SQL / NoSql / CSV / Json WebAnalytics / GA KPI AD-TECH MARTECH DataViz / D3.js / SVG
AI / ML / DL
![Page 29: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/29.jpg)
FTP Sketch3 / iDraw
Canva Cloud SAAS PAAS
AWS / OVH bunkR / Prezi
TRELLO / Scrumblr GoogleDrive (Gantter)
Hadoop Doodle
SalesForce Merkato
NODE ANGULAR D3js
Mail Chimp (ESP) SurveyMonkey
PPT (masque / master) Word (style)
xMind Gantt Unitag Xcode
Excel (TCD) GoogleTrends TXT sublime
Browser (Chrome) HTML CSS JS
![Page 30: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/30.jpg)
![Page 31: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/31.jpg)
![Page 32: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/32.jpg)
![Page 33: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/33.jpg)
![Page 34: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/34.jpg)
![Page 35: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/35.jpg)
HAROUN : internet etc. vous êtes sur internet, ce live aussi…
OnRigoleBien.com
![Page 36: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/36.jpg)
![Page 37: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/37.jpg)
4 52PLATEFORM
E-COMMERCE OMNICANAL
AGILITÉ
MÉTHODES LEAN
3DATA
MESURER KPI
1BM
VP - BMC BMG
NOLIMIT
EXPONENTIAL MINDSET STARTUP
![Page 38: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/38.jpg)
INTRODUCTION
DATA
NoLimit
Business Model
PlateForme
Agilité
.02.01 .03
.04 .05 .06
![Page 39: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/39.jpg)
AGILITÉ
![Page 40: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/40.jpg)
AGILITÉ
![Page 41: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/41.jpg)
![Page 42: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/42.jpg)
![Page 43: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/43.jpg)
![Page 44: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/44.jpg)
StartUp solution pour un problème qu’on n’a pas encore
sans forgetica
![Page 45: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/45.jpg)
Émile à StationF (cryptomonnaie) Create Zone (programme Founder)
Éliott chez idinvest Private Equity et VC (eurazeo)
![Page 46: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/46.jpg)
INFUSE
Les startups infusent le monde économique
![Page 47: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/47.jpg)
![Page 48: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/48.jpg)
Google is our classroom
daphne koller coursera
![Page 49: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/49.jpg)
StationF
Y CombinatorPLUGandPLAYThe Family 500 StartupsTechStars
Accelerators vs. Incubators
![Page 50: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/50.jpg)
Paul GrahamJessica Livingston
Demo day after 3 months of intensive work
Equity for mentoring
![Page 51: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/51.jpg)
Y Combinator: startup school
![Page 52: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/52.jpg)
DEMO DAY: PITCH SATURDAY FROM 4 to 6.30PM
![Page 53: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/53.jpg)
![Page 54: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/54.jpg)
![Page 55: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/55.jpg)
![Page 56: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/56.jpg)
![Page 57: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/57.jpg)
![Page 58: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/58.jpg)
FORMATION BOOTCAMP
42
![Page 59: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/59.jpg)
LEARN MARKETING
![Page 60: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/60.jpg)
![Page 61: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/61.jpg)
![Page 62: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/62.jpg)
![Page 63: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/63.jpg)
TEXTBOOTCAMP
![Page 64: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/64.jpg)
![Page 65: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/65.jpg)
TEXT
▸ DEMO DAY LE WAGON
▸ https://www.lewagon.com/demoday/
▸ 3 bootcamp en plus de lewagon et hackreactor
▸ https://lacapsule.academy/fullstack-javascript
▸ https://www.lereacteur.io/bootcamp-full-stack-javascript/formation-developpeur-web-mobile
▸ https://www.ironhack.com/en/courses/web-development-part-time
![Page 66: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/66.jpg)
![Page 67: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/67.jpg)
![Page 68: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/68.jpg)
![Page 69: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/69.jpg)
![Page 70: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/70.jpg)
![Page 71: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/71.jpg)
��%'�����'��"���" #��'�"!�"!�%�'(��'�"!&8��(��%'�%�'�%"��
�������������������� ���� ��������"(%&���" #��'���"!���#�48�0./5����:����3/� �!
�,��"!'�!(�!��'"����%!8�,"(���)���+#�!����,"(%�#�%&#��'�)�8�&��%#�!���,"(%&����&8��!�� ����,"(%&�����)�!� "%���!��� �!�7
��8���%!�!���"!'�!'��'��!����!
�!����!���%!�!�/...�����(����)��(!!,)���8����62.53
��%'�����'����9����*����0�����4-.$' ��!&1(��
![Page 72: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/72.jpg)
![Page 73: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/73.jpg)
Primer Google
![Page 74: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/74.jpg)
![Page 75: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/75.jpg)
![Page 76: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/76.jpg)
![Page 77: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/77.jpg)
LION https://
executive.joinlion.co/data-driven-marketing/
https://medium.com/join-lion/notre-manifesto-5267b32b5856
![Page 78: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/78.jpg)
learn marketing
LE MEILLEUR BRAND-CONTENT
![Page 79: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/79.jpg)
ALAN / FITPAY typology / made. le slip français warby parker veja jimmy fairly maison standard she inside = SHEIN tediber / casper Michel Augustin bergamotte Dollar Save sézane glossier
![Page 80: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/80.jpg)
![Page 81: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/81.jpg)
![Page 82: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/82.jpg)
![Page 83: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/83.jpg)
![Page 84: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/84.jpg)
![Page 85: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/85.jpg)
![Page 86: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/86.jpg)
![Page 87: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/87.jpg)
![Page 88: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/88.jpg)
Make something people want
Paul Graham (YC)
![Page 89: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/89.jpg)
Steve Blank
Get out of the building
Paul Graham
Make something
people want
![Page 90: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/90.jpg)
![Page 91: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/91.jpg)
Culture Digitale
![Page 92: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/92.jpg)
StartUp, SiliconValley
are a state of mind
sans forgetica
![Page 93: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/93.jpg)
Simon Sinek WHY
![Page 94: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/94.jpg)
![Page 95: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/95.jpg)
Zappos Delivering Happiness Tony Hsieh
![Page 96: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/96.jpg)
Read Hasting
![Page 97: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/97.jpg)
![Page 98: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/98.jpg)
![Page 99: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/99.jpg)
openSource MédiaMindData
![Page 100: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/100.jpg)
LA / UNE LIBRA (fem)
![Page 101: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/101.jpg)
![Page 102: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/102.jpg)
![Page 103: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/103.jpg)
![Page 104: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/104.jpg)
![Page 105: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/105.jpg)
AGILE MARKETING 70:20:10
![Page 106: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/106.jpg)
Please read it at: agilemanifesto.org
![Page 107: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/107.jpg)
Agile Manifesto.org12 principles Work & Life is a FUN game PIVOT & CHANGE
![Page 108: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/108.jpg)
COLLE 1Envoi par mail des 3 mots clés des 12 principes agile
www.agilemanifesto.org
pas de pièce jointe pas de bonjour
3 lignes : mot1 : ce que cela veut dire mot2 : important parce que mot3 : signification, implication
[email protected] (72h)
![Page 109: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/109.jpg)
10/04/2018ÉCOLE DE LA FINANCE 345
![Page 110: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/110.jpg)
![Page 111: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/111.jpg)
Fail early, Fail fast, Fail cheap
FAIL : First Attempt In Learning
![Page 112: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/112.jpg)
Test and Learn
continuous deliverywelcome change
agilemanifesto.org
![Page 113: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/113.jpg)
PizzaTeam = -9
![Page 114: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/114.jpg)
![Page 115: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/115.jpg)
DESIGN THINKINGTim Brown CEO de IDEO
2008 2015
![Page 116: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/116.jpg)
unlearn unmarketing
unselling unpodcast
Scott Stratten
![Page 117: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/117.jpg)
AGILE LEAN : bon bien vite
BON BIEN
VITE
source : product owner job youtube.com
![Page 118: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/118.jpg)
![Page 119: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/119.jpg)
première version visible et distribuable d’un produit utile pour les tests et choix des fonctionnalités à ajouter / enlever utile pour pivoter
MVP minimum viable product
![Page 120: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/120.jpg)
MVP
![Page 121: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/121.jpg)
Minimum Viable
![Page 122: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/122.jpg)
Apprenons à nous tromper
![Page 123: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/123.jpg)
Beter donne than perfect *
![Page 124: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/124.jpg)
Better done than perfect
* sans faute c’est mieux
![Page 125: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/125.jpg)
10/04/2018ÉCOLE DE LA FINANCE 361
![Page 126: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/126.jpg)
10/04/2018ÉCOLE DE LA FINANCE 362
![Page 127: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/127.jpg)
Scrum Master VP Tech VP Sales
VP Network
![Page 128: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/128.jpg)
![Page 129: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/129.jpg)
VOTRE PROJET
![Page 130: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/130.jpg)
2ème SPRINT
BM
![Page 131: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/131.jpg)
Quel business Model ?
![Page 132: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/132.jpg)
3ème SPRINT
USER IDENTITÉ
![Page 133: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/133.jpg)
Quel user ?
Persona
![Page 134: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/134.jpg)
Quel PERSONA ?
![Page 135: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/135.jpg)
Quel besoin ?
User Stories
![Page 136: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/136.jpg)
10/04/2018ÉCOLE DE LA FINANCE
+-
Revenus
+-
Ville
+-
Fréquences
+-
Niveau Technique
+-
Usage mobile
+-
Know How
372
John
Name
Age
Live
With
Education
Resumé
Company 2012
Products:
« QUOTE : happy to be an entrepreneur in IOT »
Description: funder of an IOT company
9 employees
7 millions euros turnover
29 clients with 650 shops
![Page 137: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/137.jpg)
10/04/2018ÉCOLE DE LA FINANCE
MUST SHOULD COULD
373
user stories / use cases
En tant que…
Je veux ...
Pour ...
En tant que…
Je veux ...
Pour ...
En tant que…
Je veux ...
Pour ...
En tant que…
Je veux ...
Pour ...
En tant que…
Je veux ...
Pour ...
En tant que…
Je veux ...
Pour ...
As …
I Want ...
For...
En tant que…
Je veux ...
Pour ...
En tant que…
Je veux ...
Pour ...
En tant que…
Je veux ...
Pour ...
As …
I Want ...
For...
En tant que…
Je veux ...
Pour ...
En tant que…
Je veux ...
Pour ...
En tant que…
Je veux ...
Pour ...
As …
I Want ...
For ...
![Page 138: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/138.jpg)
Naming
![Page 139: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/139.jpg)
Logo
![Page 140: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/140.jpg)
PunchLine TagLine SLOGAN
![Page 141: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/141.jpg)
3ème SPRINT
Brand Content Contenu de marque
![Page 142: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/142.jpg)
WebSite
![Page 143: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/143.jpg)
InfoGraphie
![Page 144: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/144.jpg)
App
![Page 145: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/145.jpg)
ChatBot AI
![Page 146: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/146.jpg)
UNITAG
![Page 147: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/147.jpg)
PowToon ou AniMaker
![Page 148: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/148.jpg)
10/04/2018ÉCOLE DE LA FINANCE 384
Vertical Video
![Page 149: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/149.jpg)
![Page 150: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/150.jpg)
![Page 151: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/151.jpg)
GAMIFICATION
![Page 152: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/152.jpg)
4ème SPRINT UX BM
![Page 153: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/153.jpg)
Quelle UX ? Quel parcours ?
![Page 154: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/154.jpg)
Quel business Model ?
![Page 155: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/155.jpg)
Quelle value proposition ?
![Page 156: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/156.jpg)
CULTURE
![Page 157: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/157.jpg)
MVSminimum viable strategy
![Page 158: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/158.jpg)
MVSstratégies adaptives
![Page 159: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/159.jpg)
stratégie traditionnelleAnalyse 2/4 mois
Définition de la stratégie 2/4 mois
Test et communication 2/3 mois
Execution 3/6 mois
rapidement obsolète
peu réactive en
cas de modification
+SWOT - VUCA
![Page 160: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/160.jpg)
VUCA vs. SWOT
![Page 161: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/161.jpg)
4 conditions / pratiques /
outils
pour une MVS
Commencer le plus vite possible
Embrasser les modifications
Accepter les incertitudes
Impliquer le plus de personnes
![Page 162: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/162.jpg)
ANALYSENPS
Crowdsourcing
MCA market contact
audit
Google Analytics
PROCESSSPRINTS
MVP
POC
Continuous Delivery
Datalake
LIVRABLEStratégies
optionnelles
Stratégies en ABtest avec
analytics
Minimum Viable
Strategy
![Page 163: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/163.jpg)
Mesurer ce qui est mesurable et
rendre mesurable ce qui ne l’est pas
Galilée / 1564-1642 / ↑1604 - ↓1633
![Page 164: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/164.jpg)
What gets measured gets improved You can’t improve what you don’t measure
You can’t manage what
you don’t measure
Peter Drucker 1909 - 2005 / Vienne - NYU
![Page 165: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/165.jpg)
TOOLS
![Page 166: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/166.jpg)
A
B
C
MOI
![Page 167: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/167.jpg)
Frais
CashDouane
amortis
sement
digital
mat 1ere
formation
usine
Frais
AMFCAC
G&A
compliance
fournisseurprojets
consolidation
Mosaïque de temporalité
![Page 168: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/168.jpg)
![Page 169: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/169.jpg)
![Page 170: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/170.jpg)
![Page 171: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/171.jpg)
KANBAN
![Page 172: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/172.jpg)
![Page 173: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/173.jpg)
TRELLO
opensoftware
![Page 174: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/174.jpg)
![Page 175: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/175.jpg)
![Page 176: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/176.jpg)
![Page 177: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/177.jpg)
… GANTT
…
![Page 178: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/178.jpg)
![Page 179: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/179.jpg)
![Page 180: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/180.jpg)
Key TakeAways
ce qu’il faut retenir
![Page 181: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/181.jpg)
Agile =
User
![Page 182: ebs4 digital mindset 2020 digital marketing... · 2020-01-30 · GoogleDrive (Gantter) Hadoop Doodle SalesForce Merkato NODE ANGULAR D3js Mail Chimp (ESP) SurveyMonkey PPT (masque](https://reader034.vdocuments.net/reader034/viewer/2022050513/5f9dace1faa7ca5c587cd83f/html5/thumbnails/182.jpg)
agile at scale