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    ECA Innovation and Competitiveness Workshop

    e-Business for MSME Competitiveness

    February 18, 2004

    Jim Hanna

    Lead Operations Officer & eBusiness Advisor

    Latin America & Caribbean Region

    [email protected]

    The World Bank GroupWorking for a World Free of Poverty

    e-Business as innovation

    Contributions to development

    Accelerating e-business adoption

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    E-business is a major business innovation that most firms will have to adopt.ICT and Economic Growth: Evidence from OECD Countries, Industries & Firms, OECD, 2003

    e-Businessmore than PCs and wires

    Most economic benefits of e-business begin with:

    Transactionsfront officerelational & productinnovation to improve market reach and product range

    Customer development & e-marketing solutions

    E-business solutions to buy & sell services via Internet

    Customer service and support solutions

    Integrationback officeprocess & organizationalinnovation to improve production and management

    Product design and production solutions

    Procurement and supply chain management

    Finance, online banking and accounting solutions

    eLearning solutions to upgrade employee skills

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    Contributing to productivity & growthA micro view

    Net Impact Study Canada: The International Experience 1/Canadian eBusiness Initiative, May 2003

    Key business innovation impacts

    Lower customer service costs Sales and marketing efficiency

    Increased worker efficiency

    Reduced materials costs

    Improved inventory management

    Lower distn or shipping cost

    New customer acquisition

    ___________________________________

    eBusiness Adoption by Small FirmsSolutions Adopted

    0 10 20 30 40 50 60 70

    Customer Dev. & e-Marketing

    e-Commerce (incl. B2B)

    Customer service

    Finance & Accounting

    Procurement

    Sales Force Automation

    Supply Chain Management

    %Sha re of Total Firms

    EU

    Canada

    US

    eBusiness Adoption by Small Firms

    Financial Impacts

    0 2 4 6 8 10 12

    % Increase in

    Revenue

    % Decrease in

    Cost of Goods

    Sold

    % Decrease in

    Sales & Gen.

    Admin.

    Percent Increase/Decrease

    EU

    Canada

    US

    1/ Source: The Canadian e-Business Initiative (CeBI) and the OECD ICT Database Eurostat Survey measuring the Information Economy, 2002. Total surveysize was1,668 small (to 100 employees) and medium (100-250 employees) firms in Canada, the US and EU. Results reflect 1-2 years implementation periods.

    Front Office

    Back Office

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    Reducing transaction costs, expanding opportunityChile

    Programa VentanillaEmpresa 2002-2003

    Simplified and Internet-enabled

    New business registration - tax administration,

    trademarks & patents, health

    Export procedures - customs, transport permits, publichealth certificates

    Labor regulations - labor ministry work permits,severance, contractor certification

    Selected by 1,200 entrepreneursthemselves infocus groups

    Cost-sharedamong 17 government participatinginstitutions

    Implementation costs already paid forin publicbudget savingsbusiness savings to be calculated

    eBusiness agencies developmentservices programs

    MIN. ECONOMYSwww.comprachile.cl

    Information & bidding on public services

    Contracting for more than 100 public services

    SERCOTECs www.redsercotec.com

    Supports small business management Facilitates new business opportunities Encourages business networks Access to training and consulting services

    PROCHILEs VideoNegocios and Inter-PYME

    Export market information & assessments Export management support and training

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    Business

    Womens cakes & desserts baking network

    Producing & delivering to families in 8 provinces of Peru

    Goods purchased mainly by Peruvian expatriates

    E-business functions

    Web-based marketing, ordering and payment

    Business growth

    4-5 orders per month to 50 orders per day, now witha client base of 500 customers

    Employment

    Full-time for 14 mamas

    Wages & profitability

    Twice minimum wage, 30% margins

    Non-monetary benefits

    ...settles a conflict between finding a job or being with our children

    a way for women to become comfortable with technology

    right here in Peru, we are part of the globalization processMara del Carmen Vucetich,Proprietor

    Advancing the MDG to reduce povertyPeru

    Tortas Peru - the virtual cake network expanding market outreach and income

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    e-Business market trends

    LA e-business markets- est. $6.5 billion in 2002, ofwhich Brazil $3.7 billion

    Argentinamost advanced infrastructure but in deeprecession depressing investment

    Brazil & Mexico - largest LA markets for hardware, software,internet access services, e-business revenues

    Chile - most developed technology infrastructure and highest

    Internet penetration in region, small market (16 million people)

    LA markets small in relation to OECDnearly $1trillion in B2B e-business in 2002

    No sign of major expansion a la Korea, where total B2B

    revenues nearly doubled over 2001-03 to over $170 billion

    eBusiness transactions and integration rates are not following

    trends in Internet access rates, even in market leader Chile, Rates are markedly lower than in digitally advanced countries

    e-Business remains mainly a large-firm activityoperating in upper socio-economic income segments

    90% of Brazil s e-business generated by 30 largest firms

    Only 2% of Mexican SMEs engaged in e-business transactions

    Functionality 2000 2001 2002 2003

    Internet access 42 61 64 69

    Web presence 7 11 16 25

    order online 16

    receive orders online 11

    2000 2001 2002 2003

    Internet access 56 69 72 84

    Web presence 16 22 24 64

    order online 4 20 25 43

    receive orders online 6 9 26 37

    (share of total firms)

    Australia, 2000-2003

    E-business Adoption Rates in Australia & Chile

    Chile, 2000-2003

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    ESW & CAS exercises

    From Natural Resources to the Knowledge Economyincreasing growth and job qualityFlagship Report (2002)

    Chile and Colombia CAS (2002)

    Closing the Gap in Education and TechnologyFlagshipReport (2003)

    Argentina & Chile New Economy Study (2003)

    Brazil and Mexico CAS Reports (2003)

    e-Readiness assessments (infoDEV)

    Bolivia

    Honduras & Nicaragua (Bank)

    Costa Rica

    Jamaica

    Panama & T&T

    Telecom reform & connectivity project finance

    Bolivia Rural Telecommunications

    Chile Community Telecenters (infoDEV)

    El Salvador Mobile Telphony

    Honduras Solar Power Rural Telecenters

    Nicaragua Telecommunications Reform Venezuela Movilnet

    Supporting ebusiness innovationLAC

    e-Business project finance & piloting

    Ecuador Power, Communications & Rural Services Reforms(Bank, MicroNet component)

    Mexico E-business for Small Business Development Project(Bank, free-standing project)

    NOVICA e-business portal for artisans (IFC)

    PeruConnecting Small-Scale Coffee Farmers andConsumers via Internet (infoDEV)

    LAC e-Business for Small Business Competitiveness

    Initiative (2004)

    Research on good practices programs

    GDLN e-Business series LAC & advanced countries

    En Breve dissemination series

    www.worldbank.org/ebusinesslacweb site

    http://www.worldbank.org/ebusinesslachttp://www.worldbank.org/ebusinesslac
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    Building e-business leadership

    Policy reforms

    Promote coordinated regulatory reforms and digital adoptionacross government agencies

    Program designs

    Decentralize program focus on end-users at regional andlocal levels

    Encourage sectoral & inter-sectoral collaboration

    Implementation

    Minimize expansion of public entities utilizing outsourcing

    Facilitating private intermediary market delivery capacityconsulting, trade associations, banks, training institutes, etc.

    Monitoring & evaluation

    Regular national, sectoral & regional data collection,surveys, analysis & dissemination

    Refocus impact indicators on innovation & productivity-oriented benchmarks

    ICT skills & e-Learning

    new market outreach

    B2B relationships

    trust & security

    The ECs eBusiness Support Network

    Supporting member countries national programs

    of the EU eBusiness Action Plan 2005

    Policy analysis, workshops and summits on

    ICT & e-business skills

    Economic analysis of e-business Methodologies in e-business measurement

    Legal environment for e-business

    B2B Internet trading platofrms

    Competitiveness of the ICT sector

    Regular benchmarking of progress andconstraints to e-business adoption

    Outsource contractor for member state firm-levels surveys and analysis

    Web-based tools, such as eBusiness Lex onlegal issues in doing e-business

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    Continuing policy reformsInfrastructure, trust and security

    Trustmost Latin American countries enacted legislationon electronic signatures, contract & other documents

    model legislation, like UNCITRAL (Colombia, Peru)

    own legislation based on comparative law (Argentina, Brazil,Chile, Panama, Venezuela)

    specific amendments to federal civil & commerce codes,administrative law, criminal code (Mexico)

    Security- upgrading is now a main focus

    Protection from third-party access/threat to communications,transactions and confidential information

    Increase in firm-level and private sector protection digitaltools, risk management strategies, trust marks and seals

    Cybercrime legislation to criminalize interference withinfrastructure, transactions

    Privacy & data protection laws to regulate collection, use,dissemination of personal data accessible to Internet actors

    Intellectual property protection of digital rights managementsystems to protect content, secure rights, revenues

    Awareness campaigns and regulatory simplification to build

    trust of MSMEs

    Broadband makes firms more competitive

    Unmetered and fast access to the web

    Use of videoconferencing, outsourcing (ASPs), e-learning

    Online procurement/auctions, online ordering, emailmarketing and customer service support

    Accelerates local content development

    Key broadband access policy issuesfoster privatesector competition

    Promote and facilitate inter-modal competition betweencable, DSL, fiber and wireless operators.

    Remove barriers to local loop and leased line competitionand sharing of infrastructure

    Promote demand by shared use of Internet (schools,SMEs, etc) and community access to broadband(telecenters, schools)

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    Issues Registration time for business formation is 91 for medium

    complexity and 136 days for high complexity firms

    (Monterrey)

    Government lacks comprehensive system to electronically

    link the more than a dozen agencies involved in the process

    Objectives Process re-engineering to simplify registration & operating

    permits in 10 states

    ICT-based solutions to integrate operations at all layers

    Improved e-procurement system to build value chains

    Training for government staff and business

    Dissemination program among business to promote use

    pproach Demand-driven by interests of states and municipalities

    Coordinated with Federal regulatory reform program (SARE)for business process simplification

    Managed under each state and local authorities workinggroup by integrator managers

    Bank financing of consulting services, equipment, works andtraining under approved reform plan

    Minimum 25% state f inancing contribution

    Expanding G2BBusiness registration & procurement in Mexico

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    Deepening ebusiness marketsAwareness, training & learning-by-doing

    Barriers to Adoption of E-business by Chilean Firms(Percentage of total responses)

    0 5 10 15 20 25 30 35 40

    Not interested or consider unjustified

    Staff unprepared

    No trust or lack of know ledge

    Inadequate financial resources

    Inadequate ICT infrastructure

    Size of firm

    Privacy/security

    Cost

    Complexity

    Top barriers to e-business adoption among MSMEs

    Lack understanding of how e-business functions as a strategic,value-adding tool

    Lack metrics and models that convince them that benefits aregreater than costs

    Lack internal ICT & e-business know-how, outside support &time to design and implement e-business systems

    Promote e-business awareness information, tools &

    training programsused to determine business case andprepare e-business investment plan

    Workshops and peer exchange of experience

    Online information, downloads and self-service tools

    Initial economic & technical consultations

    Facilitate pre-investmentsupport for in-firm learning-by-doing and innovation

    Demonstrates success in overcoming market failures

    lack of information & hands-on experience in e-business

    underestimate e-business value & under-invest in e-assets

    Support development of intermediaries to facilitate adoption

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    Reaching the poor - lessonsof telecenters in LAC

    Good at expanding communications

    Weak ICT and e-business training and upskilling

    Low sustainability and business value added

    Low development impact

    Little commercial investment in e-learning, applications & content

    Need to redirect toward high value, sustainable e-business

    service markets - pilots in Ecuador and Mexico to

    Reach at least 50,000 low income microbusinesses

    Generate market outreach, competitiveness, growth

    Yield financial sustainability & franchising within 3 years

    Key design features

    Private sector management, governance & co-financing

    Sector-specific e-learning programs Microbusiness-appropriate applications for market outreach,

    transactions and improving core business processes

    Local business content market development

    eBanking services with microfinance partners

    Peru - Red Cientifica Peruana (RCP)

    Connectivity, not productivity

    89% of Perus Internet users use RCPCabinas Publicas

    User profile - higher education & income

    56% users between 15- 25 years old

    40% users have a computer at home

    Use profileemail, info search, chat

    Email (60%), Search for information (51%),chat (39%)

    60,5% total users visit Cabinasbetween 2 to 3times per week.

    Deepening ebusiness markets among microbusinessSustainable eBusiness development services markets

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    Recap

    E-business is one important innovation strategy that can

    Advance productivity, competitiveness and growth

    Reduce business environment barriers

    Contribute to MDG for poverty reduction

    The Bank can help accelerate e-business adoption by supporting

    1. e-leadership institution-building for policy reforms, programs, monitoring and evaluation

    2. Continued reforms in ICT infrastructure, trust and security regulations

    3. G2B programs to lower transaction costs and expand opportunities4. Awareness, training and pre-investment programs to deepen e-business markets

    5. Expansion of sustainable e-business services markets to reach low-income microbusiness