ebusiness presentation jim hanna
TRANSCRIPT
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ECA Innovation and Competitiveness Workshop
e-Business for MSME Competitiveness
February 18, 2004
Jim Hanna
Lead Operations Officer & eBusiness Advisor
Latin America & Caribbean Region
The World Bank GroupWorking for a World Free of Poverty
e-Business as innovation
Contributions to development
Accelerating e-business adoption
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E-business is a major business innovation that most firms will have to adopt.ICT and Economic Growth: Evidence from OECD Countries, Industries & Firms, OECD, 2003
e-Businessmore than PCs and wires
Most economic benefits of e-business begin with:
Transactionsfront officerelational & productinnovation to improve market reach and product range
Customer development & e-marketing solutions
E-business solutions to buy & sell services via Internet
Customer service and support solutions
Integrationback officeprocess & organizationalinnovation to improve production and management
Product design and production solutions
Procurement and supply chain management
Finance, online banking and accounting solutions
eLearning solutions to upgrade employee skills
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Contributing to productivity & growthA micro view
Net Impact Study Canada: The International Experience 1/Canadian eBusiness Initiative, May 2003
Key business innovation impacts
Lower customer service costs Sales and marketing efficiency
Increased worker efficiency
Reduced materials costs
Improved inventory management
Lower distn or shipping cost
New customer acquisition
___________________________________
eBusiness Adoption by Small FirmsSolutions Adopted
0 10 20 30 40 50 60 70
Customer Dev. & e-Marketing
e-Commerce (incl. B2B)
Customer service
Finance & Accounting
Procurement
Sales Force Automation
Supply Chain Management
%Sha re of Total Firms
EU
Canada
US
eBusiness Adoption by Small Firms
Financial Impacts
0 2 4 6 8 10 12
% Increase in
Revenue
% Decrease in
Cost of Goods
Sold
% Decrease in
Sales & Gen.
Admin.
Percent Increase/Decrease
EU
Canada
US
1/ Source: The Canadian e-Business Initiative (CeBI) and the OECD ICT Database Eurostat Survey measuring the Information Economy, 2002. Total surveysize was1,668 small (to 100 employees) and medium (100-250 employees) firms in Canada, the US and EU. Results reflect 1-2 years implementation periods.
Front Office
Back Office
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Reducing transaction costs, expanding opportunityChile
Programa VentanillaEmpresa 2002-2003
Simplified and Internet-enabled
New business registration - tax administration,
trademarks & patents, health
Export procedures - customs, transport permits, publichealth certificates
Labor regulations - labor ministry work permits,severance, contractor certification
Selected by 1,200 entrepreneursthemselves infocus groups
Cost-sharedamong 17 government participatinginstitutions
Implementation costs already paid forin publicbudget savingsbusiness savings to be calculated
eBusiness agencies developmentservices programs
MIN. ECONOMYSwww.comprachile.cl
Information & bidding on public services
Contracting for more than 100 public services
SERCOTECs www.redsercotec.com
Supports small business management Facilitates new business opportunities Encourages business networks Access to training and consulting services
PROCHILEs VideoNegocios and Inter-PYME
Export market information & assessments Export management support and training
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Business
Womens cakes & desserts baking network
Producing & delivering to families in 8 provinces of Peru
Goods purchased mainly by Peruvian expatriates
E-business functions
Web-based marketing, ordering and payment
Business growth
4-5 orders per month to 50 orders per day, now witha client base of 500 customers
Employment
Full-time for 14 mamas
Wages & profitability
Twice minimum wage, 30% margins
Non-monetary benefits
...settles a conflict between finding a job or being with our children
a way for women to become comfortable with technology
right here in Peru, we are part of the globalization processMara del Carmen Vucetich,Proprietor
Advancing the MDG to reduce povertyPeru
Tortas Peru - the virtual cake network expanding market outreach and income
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e-Business market trends
LA e-business markets- est. $6.5 billion in 2002, ofwhich Brazil $3.7 billion
Argentinamost advanced infrastructure but in deeprecession depressing investment
Brazil & Mexico - largest LA markets for hardware, software,internet access services, e-business revenues
Chile - most developed technology infrastructure and highest
Internet penetration in region, small market (16 million people)
LA markets small in relation to OECDnearly $1trillion in B2B e-business in 2002
No sign of major expansion a la Korea, where total B2B
revenues nearly doubled over 2001-03 to over $170 billion
eBusiness transactions and integration rates are not following
trends in Internet access rates, even in market leader Chile, Rates are markedly lower than in digitally advanced countries
e-Business remains mainly a large-firm activityoperating in upper socio-economic income segments
90% of Brazil s e-business generated by 30 largest firms
Only 2% of Mexican SMEs engaged in e-business transactions
Functionality 2000 2001 2002 2003
Internet access 42 61 64 69
Web presence 7 11 16 25
order online 16
receive orders online 11
2000 2001 2002 2003
Internet access 56 69 72 84
Web presence 16 22 24 64
order online 4 20 25 43
receive orders online 6 9 26 37
(share of total firms)
Australia, 2000-2003
E-business Adoption Rates in Australia & Chile
Chile, 2000-2003
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ESW & CAS exercises
From Natural Resources to the Knowledge Economyincreasing growth and job qualityFlagship Report (2002)
Chile and Colombia CAS (2002)
Closing the Gap in Education and TechnologyFlagshipReport (2003)
Argentina & Chile New Economy Study (2003)
Brazil and Mexico CAS Reports (2003)
e-Readiness assessments (infoDEV)
Bolivia
Honduras & Nicaragua (Bank)
Costa Rica
Jamaica
Panama & T&T
Telecom reform & connectivity project finance
Bolivia Rural Telecommunications
Chile Community Telecenters (infoDEV)
El Salvador Mobile Telphony
Honduras Solar Power Rural Telecenters
Nicaragua Telecommunications Reform Venezuela Movilnet
Supporting ebusiness innovationLAC
e-Business project finance & piloting
Ecuador Power, Communications & Rural Services Reforms(Bank, MicroNet component)
Mexico E-business for Small Business Development Project(Bank, free-standing project)
NOVICA e-business portal for artisans (IFC)
PeruConnecting Small-Scale Coffee Farmers andConsumers via Internet (infoDEV)
LAC e-Business for Small Business Competitiveness
Initiative (2004)
Research on good practices programs
GDLN e-Business series LAC & advanced countries
En Breve dissemination series
www.worldbank.org/ebusinesslacweb site
http://www.worldbank.org/ebusinesslachttp://www.worldbank.org/ebusinesslac -
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Building e-business leadership
Policy reforms
Promote coordinated regulatory reforms and digital adoptionacross government agencies
Program designs
Decentralize program focus on end-users at regional andlocal levels
Encourage sectoral & inter-sectoral collaboration
Implementation
Minimize expansion of public entities utilizing outsourcing
Facilitating private intermediary market delivery capacityconsulting, trade associations, banks, training institutes, etc.
Monitoring & evaluation
Regular national, sectoral & regional data collection,surveys, analysis & dissemination
Refocus impact indicators on innovation & productivity-oriented benchmarks
ICT skills & e-Learning
new market outreach
B2B relationships
trust & security
The ECs eBusiness Support Network
Supporting member countries national programs
of the EU eBusiness Action Plan 2005
Policy analysis, workshops and summits on
ICT & e-business skills
Economic analysis of e-business Methodologies in e-business measurement
Legal environment for e-business
B2B Internet trading platofrms
Competitiveness of the ICT sector
Regular benchmarking of progress andconstraints to e-business adoption
Outsource contractor for member state firm-levels surveys and analysis
Web-based tools, such as eBusiness Lex onlegal issues in doing e-business
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Continuing policy reformsInfrastructure, trust and security
Trustmost Latin American countries enacted legislationon electronic signatures, contract & other documents
model legislation, like UNCITRAL (Colombia, Peru)
own legislation based on comparative law (Argentina, Brazil,Chile, Panama, Venezuela)
specific amendments to federal civil & commerce codes,administrative law, criminal code (Mexico)
Security- upgrading is now a main focus
Protection from third-party access/threat to communications,transactions and confidential information
Increase in firm-level and private sector protection digitaltools, risk management strategies, trust marks and seals
Cybercrime legislation to criminalize interference withinfrastructure, transactions
Privacy & data protection laws to regulate collection, use,dissemination of personal data accessible to Internet actors
Intellectual property protection of digital rights managementsystems to protect content, secure rights, revenues
Awareness campaigns and regulatory simplification to build
trust of MSMEs
Broadband makes firms more competitive
Unmetered and fast access to the web
Use of videoconferencing, outsourcing (ASPs), e-learning
Online procurement/auctions, online ordering, emailmarketing and customer service support
Accelerates local content development
Key broadband access policy issuesfoster privatesector competition
Promote and facilitate inter-modal competition betweencable, DSL, fiber and wireless operators.
Remove barriers to local loop and leased line competitionand sharing of infrastructure
Promote demand by shared use of Internet (schools,SMEs, etc) and community access to broadband(telecenters, schools)
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Issues Registration time for business formation is 91 for medium
complexity and 136 days for high complexity firms
(Monterrey)
Government lacks comprehensive system to electronically
link the more than a dozen agencies involved in the process
Objectives Process re-engineering to simplify registration & operating
permits in 10 states
ICT-based solutions to integrate operations at all layers
Improved e-procurement system to build value chains
Training for government staff and business
Dissemination program among business to promote use
pproach Demand-driven by interests of states and municipalities
Coordinated with Federal regulatory reform program (SARE)for business process simplification
Managed under each state and local authorities workinggroup by integrator managers
Bank financing of consulting services, equipment, works andtraining under approved reform plan
Minimum 25% state f inancing contribution
Expanding G2BBusiness registration & procurement in Mexico
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Deepening ebusiness marketsAwareness, training & learning-by-doing
Barriers to Adoption of E-business by Chilean Firms(Percentage of total responses)
0 5 10 15 20 25 30 35 40
Not interested or consider unjustified
Staff unprepared
No trust or lack of know ledge
Inadequate financial resources
Inadequate ICT infrastructure
Size of firm
Privacy/security
Cost
Complexity
Top barriers to e-business adoption among MSMEs
Lack understanding of how e-business functions as a strategic,value-adding tool
Lack metrics and models that convince them that benefits aregreater than costs
Lack internal ICT & e-business know-how, outside support &time to design and implement e-business systems
Promote e-business awareness information, tools &
training programsused to determine business case andprepare e-business investment plan
Workshops and peer exchange of experience
Online information, downloads and self-service tools
Initial economic & technical consultations
Facilitate pre-investmentsupport for in-firm learning-by-doing and innovation
Demonstrates success in overcoming market failures
lack of information & hands-on experience in e-business
underestimate e-business value & under-invest in e-assets
Support development of intermediaries to facilitate adoption
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Reaching the poor - lessonsof telecenters in LAC
Good at expanding communications
Weak ICT and e-business training and upskilling
Low sustainability and business value added
Low development impact
Little commercial investment in e-learning, applications & content
Need to redirect toward high value, sustainable e-business
service markets - pilots in Ecuador and Mexico to
Reach at least 50,000 low income microbusinesses
Generate market outreach, competitiveness, growth
Yield financial sustainability & franchising within 3 years
Key design features
Private sector management, governance & co-financing
Sector-specific e-learning programs Microbusiness-appropriate applications for market outreach,
transactions and improving core business processes
Local business content market development
eBanking services with microfinance partners
Peru - Red Cientifica Peruana (RCP)
Connectivity, not productivity
89% of Perus Internet users use RCPCabinas Publicas
User profile - higher education & income
56% users between 15- 25 years old
40% users have a computer at home
Use profileemail, info search, chat
Email (60%), Search for information (51%),chat (39%)
60,5% total users visit Cabinasbetween 2 to 3times per week.
Deepening ebusiness markets among microbusinessSustainable eBusiness development services markets
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Recap
E-business is one important innovation strategy that can
Advance productivity, competitiveness and growth
Reduce business environment barriers
Contribute to MDG for poverty reduction
The Bank can help accelerate e-business adoption by supporting
1. e-leadership institution-building for policy reforms, programs, monitoring and evaluation
2. Continued reforms in ICT infrastructure, trust and security regulations
3. G2B programs to lower transaction costs and expand opportunities4. Awareness, training and pre-investment programs to deepen e-business markets
5. Expansion of sustainable e-business services markets to reach low-income microbusiness