ebv presentation
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ENTREPRENEURIAL BOOTCAMPFOR VETERANS
THE PARRISH LIBRARY AS YOUR RESOURCE
Ilana BarnesBusiness Information Specialist Parrish Library
INTRODUCTIONS
THANK YOU FOR YOUR SERVICE
YOUR PARRISH LIBRARY ACCOUNT• AVAILABLE FOR ONE
YEAR• INCLUDES LIMITED
PRINTING• INCLUDES BOOK
CHECKOUT• INCLUDES DATABASES
(ON AND OFF CAMPUS)
• INCLUDES LIBRARY HELP (CHAT, PHONE, IN PERSON)
WHAT MAKES YOUR IDEA DIFFERENT?
PROVE IT.
WAYS TO PROVE IT
• Find a similar company that has been successful
• Find a new trend• Find a niche in a larger
market• Find where the customer
is• Find an article about an
emerging business practice
• Show that people are invested in the industry
• Find a growing industry• Find an industry without
much competition• Find an industry with weak
competition• Find a new market for an
existing product• Find areas where the
industry is not serving• Create a completely new
market by combining markets
JUST TO STARTWHAT IS THIS?
Flagstaff?
Mast?
Same thing, right? But different people call it different things and what you call it says something about you.
WORDS HAVE VALUE ANDALSO DIFFERENT MEANINGS TO PEOPLE
TODAY
• Focused on Databases• News• Industry• Target Market• Company• Business Plans
lib.purdue.edu/ parrish
Click on EBV Library Guide
NEWSBUSINESS SOURCE PREMIER
ACTIVITY (15 MINUTES)• LOOK UP SOMETHING
RELATED TO THE COMPANY YOU ARE STARTING.
• EITHER AN INDUSTRY IT BELONGS IN, SOME KEYWORDS ABOUT THE TYPE OF COMPANY , OR PERHAPS A COMPETITOR.
SAVE ARTICLES YOU FIND AS PDFS TO PRINT LATER
INDUSTRY
NAICSNORTH AMERICAN INDUSTRY CLASSIFICATION SYSTEM
IBISWORLD
REFERENCE USA
SMALL BUSINESS RESOURCE CENTER
ACTIVITY (20 MINUTES)
• Go to NAICS and try some keywords for a potential industry which applies
• Once you have something which you believe vaguely works go to IBISworld and enter it in to see if there is a report in IBISworld.
• If you do not find a report, but know a competitor, go to IBISworld and enter that competitor’s name to find what industry they are in.
BREAK FOR PRINTING
TARGET MARKETS
WHO IS GOING TO BUY THIS?
UNDERSTANDING THE MARKETWho is going to buy this?
UNDERSTANDING THE MARKETWho is going to buy this?
UNDERSTANDING THE MARKET• Where are consumers spending
their money?• What is influencing their
behavior?• Do they have preferences?• Are there buying habit trends?
UNDERSTANDING THE MARKET
• Primary Research• Secondary Research
INFORMATION HASREAL WORLD VALUE.
MARKETRESEARCH.COMACADEMIC
MINTEL
ACTIVITY (20 MINUTES)
• Search for some markets in MarketResearch.com Academic and Mintel which you think might fit your company.
• Save what you find to your desktop.
DEMOGRAPHICSAND OTHER CONSUMER DETAILS
SIMPLYMAP
NEW YORK TIMESMAPPING AMERICA
ACTIVITY (10 MINUTES)
• Search for your area and some variables that make sense for your company.
COMPETITIVE LANDSCAPE
Company Research
Public versus Private
COMPANY WEBSITES
REFERENCE USA
ONESOURCE
ACTIVITY (10 MINUTES)
• Search for a similar company or competitor in ReferenceUSA and OneSource
• If you cannot think of any competitors, use your NAICS code to find similar companies
BUSINESS PLAN RESOURCES
BIZMINER
THOMASNET
WE ARE HERE TO HELP YOU!
FIND OUT MORE
Ilana Barnes
(764) 494-6243
Parrish Library
2nd Floor of Krannert Building
lib.purdue.edu/parrish
http://guides.lib.purdue.edu/ebv
We chat.
We email.
We answer phones.
We’re here for you.