echelon 2012 kit

ECHELON 2012It’s Gonna Be Awesomer

11 - 12 June

Organized by

Tuesday, January 17, 12

“What they said.....

"The Echelon event was very well organized and well attended, and gave us a chance to meet with top startups from around Asia. Months later, in places like Silicon Valley and Hong Kong , we still meet new people who remember us from seeing us on the Echelon stage. We had a good experience, and would recommend it to others."

John Fan, Cardinal BlueEchelon 2011 Launchpad Startup

ECHELON 2011

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“E27 team is a breeze to work with. Their professionalism really shined throughout the whole cycle of the event. Looking forward in working with them in future projects”

Eugene Fabian, Microsoft SingaporeEchelon 2011 Premier Sponsor

"Echelon 2011 help us achieved various objectives in one go and in one place. It helped us expose our product to investors, fellow entrepreneurs and the general public. Having participated in Echelon as both exhibitor and pitching startup has gained us enormous credibility and helped us validate our product".

Salvador de la Barrera, FlipterEchelon 2011 Startup Exhibitor


Asia Best Startup Launchpad Event

Echelon 2011 aimed to be the frontier of the Internet and web technology landscape, where the main focus was to bring together the top brass of the web technology industry from various parts of the startup eco-system to facilitate discussion on the hot topics in the web startup scene. The 2 day event drew:

- Over 1000 delegates from over 15 countries

- More than 40 speakers from over 7 countries

ECHELON 2011

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Asia Best Startup Launchpad Event

At Echelon 2011 Startup Launchpad, we showcased 11 of Asia’s new and upcoming companies such as Moglue, Cardinal Blue and PlayMoolah. These companies have since went on to new heights by participating in 500 Startups, Global Brain Alliance Forun and were also covered by TechCrunch.

The Startup Exhibition demo-ed over 40 Asian startups to investors, government bodies and corporate enterprises. These companies came from over 9 countries in the region. Since Echelon, a number of them have managed to secure funding rounds or established strategic parnerships.

Prior to the main event, e27 brought the Echelon brand on a regional tour via the Satellites in Singapore, Kuala Lumpur, Jakarta and Hong Kong. Each Satellite saw 10 companies pitch for a spot at the Startup Launchpad in front of a crawd of about 150 - 300.

ECHELON 2011

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30

515

1000

2008 2009 2010 2011

e27’s Echelon event has grown, year-on-year. What started out as a 30 attendee event in 2008 grew to over 1000 last year.


Past Speakers

ECHELON

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Joi Ito, Neoteny LabsEchelon 2010

Brett Terril, Social Gaming ConsultantEchelon 2010

Derek Sivers, CD BabyEchelon 2011

Richard White, UserVoiceEchelon 2011

Tuff Yen, Seraph GroupEchelon 2011

Dave McClure, 500 StartupsEchelon 2010

Scott Rafer, OmniarEchelon 2011

Jason Wishnow, TEDEchelon 2011


710161720

All About Echelon 2012

Echelon 2012 Targets

Sponsors

Proposed Speakers for

Echelon 2012

Startup Marketplace

!w"#$%"r.it’s only getting

Organizer’s Profile

25

//////// 06Tuesday, January 17, 12

ECHELON 2012//////// 07

!b$&'.Echelon 2012 aims to be “Awesomer” than before. The event will still keep it’s core components, which are:

- Satellites (Singapore, Indonesia, the Philippines, Hong Kong)

- Conference & Workshops- Startup Marketplace

Echelon 2012 will focus on how the startup scene can be “Awesomer” by tackling issues in the next step of the startup product life cycle such as design and gamification.

Echelon 2012 will continue to expand its reach across the region in order to bring more diversity and foster more international collaborations across the region.

How we are making it “Awesomer”.


ECHELON 2012//////// 08

S!'"(()'"#Satellites are part of the promotional roadshow tour that is carried out before the main event in order to spread the brand of Echelon throughout the region.

The Satellites are also the platform for e27 to shortlist startups for the Startup Marketplace at Echelon 2012. The 4 Satellites in 2011 saw total audience of over 800.

38%

25%

25%

13%SingaporeKuala LumpurJakartaHong Kong


ECHELON 2012//////// 09

After the successes of last year’s Echelon Satellites, e27 is looking to expand the reach of the Echelon 2012 by targeting emerging technology communities in the region.

The 2011 Satellites gave e27 a strong foothold in Indonesia and Japan. This year, we are looking to grow our influence into other communities such as the Philippines.

e27 is currently planning 4 Satellites for April 2012 which will be held in Singapore, Jakarta, Manila and Hong Kong.

S!'"(()'"#


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S'!r'&* M!r+"'*(!,"The Echelon Startup Marketplace is the place to be for young technology startups to showcase their products. Whether you are looking for funding opportunities, possible partnerships or feedback from potential end users, the Startup Marketplace is the place to be.

Over 200 startups have exhibited at Echelon’s Startup Marketplace with success stories such as FlutterScape’s US$177,000 funding round and TenCube’s headlining exit.

In 2011 alone, over 40 Asian startups exhibit at the Echelon 2011 Startup Exhibition which generated many funding and partnership leads, such as:

- Fashionspace managed to secure a S$250,000 funding round

- Flipter received feedback, reiterated and was accepted into Startup Chile

- WorkCrowd partnered Microsoft Malaysia

Startup MarketplaceSubmissions from January, 2012


Includes

➡ Regional Publicity➡ Investor Meets➡ Mentorship➡ Community Engagement and MORE!

50 STARTUPS selected to EXHIBIT at Echelon 201211 - 12 June

ASIAN STARTUPS interested in:➡ Funding ➡ Partnerships ➡ Regional Exposure

Two (2) Day ExhibitionSGD 400

Selected STARTUPS to pitch at SATELLITES➡ Singapore ➡ Jakarta ➡ Manila ➡ Hong Kong

APPLY

EXHIBIT

PITCH

April, 2012

http://bit.ly/startups2012 Submission Closes:31 March, 2012

TOP 10 to

PITCH

APPLYNOW


http://bit.ly/startups2012%20%20


http://bit.ly/startups2012






Peluang

➡ Publisitas Dari Lingkup Regional ➡ Temu-sapa Dengan Investor➡ Bimbingan➡ Temui Berbagai Komunitas dan masih banyak lagi!

50 STARTUPS terpilih akan DIPAMERKAN di Echelon 201211 - 12 June

ASIAN STARTUPS apakah anda berminat untuk mendapatkan:

➡ Perdanaan ➡ Kerjasama ➡ Eksposur Dari Lingkup Regional

Dua (2) Hari PameranSGD 400

STARTUPS yang terpilih akan melakukan pitching di SATELLITES kota berikut:

➡ Singapore ➡ Jakarta ➡ Manila ➡ Hong Kong

APPLY

EXHIBIT

PITCH

April, 2012

http://bit.ly/startups2012 Batas Akhir Pendaftaran:

31 March, 2012

TOP 10 to

PITCH

APPLYNOW










Cơ Hội

➡ Quảng Cáo ➡ Gặp Gỡ Nhà Đầu Tư➡ Cố Vấn ➡ Cộng Đồng Công Nghệ

VÀ HƠN THẾ NỮA!

50 STARTUPS sẽ được chọn TRIỂN LÃM ở Echelon 201211 - 12, Tháng 6

STARTUPS Ở CHÂU Á tìm kiếm

➡ Nhà Đầu Tư ➡ Đối Tác ➡ Quảng Cáo Trong Khu Vực

Hai (2) Ngày Triển LãmSGD 400

STARTUPS được chọn sẽ trình bày ý tưởng tại SATELLITES➡ Singapore ➡ Jakarta ➡ Manila ➡ Hong Kong

Đăng Kí

Triển Lãm

Trình Bày Ý Tưởng

Tháng 4, 2012

http://bit.ly/startups2012 Hạn Chót:

31/03/2012

TOP 10 sẽ được chọn để

trình bày

ĐăngKí Ngay










Echelon 2012では・・・・アプリケーションの宣伝・投資家との出会い・メンター・コミュニティ作りを始め、多くのチャンスが！

ピッチ後さらに絞られた50のスタートアップの中からEchelon 2012６/11 - 12で実際に展示して頂くトップ１０を選出します！

アジアでスタートアップをされている方で・資金調達・パートナーシップの構築・アジアへの広報に興味のある方

※Echelon 2012参加者はSGD400が参加費として必要です

選出されたスタートアップ→・シンガポール・ジャカルタ・マニラ・香港でピッチをして頂きます！

応募

展示

ピッチ

2012/4

http://bit.ly/startups2012 応募期限:

2012/3/31

APPLYNOW










ECHELONAlumni


ECHELON 2012//////// 16

T!r-"'#- 1,100 delegates, 35% foreign

- 50 up-and-coming startups from the region, 50% foreign

- 40 speakers from the US and the region

- 4 Satellites, 250 attendees each country

- 150 investors from the US and the region

- Focused marketing outreach through local partners in

countries such as Vietnam, Indonesia, the Philippines,

Taiwan and Japan.


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S*$.#$r#// Connecting and

Building Communities

Echelon creates a platform for your brand to be approachable by the technology communities in the region. The event is the place for mindshare where sponsors can not only share their services and products but also their knowledge, as industry leaders, to the general web technology industry in Asia.

Echelon provides a rich branding platform for your company to reach out and hear from the different tech communities in the region. Be the first to meet uprising technology innovators.

As a sponsor of Echelon 2012, you can expect:

- Market Penetration and Understanding- Brand Positioning- Lead Generation- Connection to Community

For more information, contact Gabriel at [email protected]

ECHELON 2012


mailto:[email protected]?subject=Echelon%202012%20Sponsorship

mailto:[email protected]?subject=Echelon%202012%20Sponsorship

//////// 18

Main SponsorSGD 50,000

(Maximum 3 sponsors)

- Speaking slots (up to 2)

- 2 workshop sessions

- Prime exhibition/lounge space

- Branding on all online and offline collaterals

- 3 posts on e27’s blog

- Judging opportunities for all 4 Satellites events

- Judging opportunity at main Echelon event

- 15 conference passes

- 1 speaking slot

- 1 workshop session

- Exhibition table space


- 2 posts on e27’s blog

- Judging opportunity at main Echelon event


Supporting SponsorSGD 30,000


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Regular SponsorSGD 10,000

- Exhibition space


- 1 post on e27’s blog



ECHELON 2012It’s Gonna Be Awesomer

June 11 - 12

We are looking for speakers

Have one in mind?

Recommend a speaker here!or go to http://bit.ly/echelon2012

Topics to Expect

Cloud: The promise and where it is now

Ideas worth investing in

Tried and tested business models that work, here


http://bit.ly/smHb2u

http://bit.ly/smHb2u

http://bit.ly/echelon2012

http://bit.ly/echelon2012

ECHELON 2012//////// 21

#*"!+"r#

Rovio

Amazon Web Services

Proposed speakers for Echelon 2012

Facebook LinkedIn

ZyngaFoursquare


ECHELON 2012//////// 22

#*"!+"r#

DeNA

Microsoft BizSpark

McAfee

JFDI.Asia

Game Ventures

RIM



ECHELON 2012//////// 23

#*"!+"r#

LiveJournal

DailySocial

Kaskus

mig33

SingTel Innov8

MOL



ECHELON 2012//////// 24

#*"!+"r#

Rails Girls

AirAsia

Groupon

ProudCloud

FPT

MBM



ECHELON 2012ORGANISER


e27 was founded by a group of Silicon Valley enthusiasts in 2006 who had the chance to experience the thrill and excitement of the tech start-up epicenter during their college years. The group returned to Singapore and decided to ignite the beginnings of a local web technology community. The movement began with a blog, e27.sg, covering the latest and hottest regional tech start-up news which quickly turned into community events that drew the support of the community and connected corporate organizations.

Since then, e27 has transformed into a full-fledged media and events agency that serves the web technology ecosystem in the the region. e27 has worked with various government agencies, corporate entities and community organizations most which, have a long standing support of what we do. e27 also runs an annual flagship event - Echelon (formally UnConference) since 2008, with the latest edition in 2011 attracting more than a thousand attendees from over 15 different countries.

ECHELON 2012//////// 26

About Us


For speakers and content suggestions:Mohan [email protected]

For sponsorships and partnerships:Gabriel [email protected]

For Startup Launchpad and Marketplace:Joash [email protected]

ECHELON 2012//////// 27

Contact us


mailto:[email protected]






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