Echelon Asia Summit 2015: Startup Metrics for Mobile Pirates

Download Echelon Asia Summit 2015: Startup Metrics for Mobile Pirates

Post on 02-Aug-2015

129 views

Category:

Technology

0 download

Embed Size (px)

TRANSCRIPT

<p> 1. /! @edithyeung! Startup Metrics for Mobile Pirates Presented by 500 Mobile Collective Edith Yeung! 2. /! @edithyeung! 500 Mobile Collective - Edith Yeung! 3. /! @edithyeung! Dave McClures ARRRR ! 4. /! @edithyeung! MOAARRR! /! 5. /! @edithyeung! 6. /! @edithyeung! AARRR for Mobile. MO-AARRR!!/! Acquisition What is your install base? How do you acquire users?! Activation What is your onboarding process? Happy UI &amp; UX?! Retention What is your MAU &amp; DAU? Push, email &amp; community strategies?! Referral What is your referral process?! Revenue How do (or will) you make money? What is your ARPU?! ! 7. /! @edithyeung! MO-AARRR!/! Acquisition! App Store SEO! Mobile Web SEO! PR (Blog, media, forum)! OEMs / Carriers Preload! Social (Paid or Non-Paid)! Mobile Ad Network (Incentivized or non-incentivized)! Desktop (iOver the Air for Android)! App Referral! Retail side-load! Activation! Sign up process! Tutorial! Welcome email! Push permission! Social permission! 1st Call to Action! Retention! Engagement push! Review request! Email! Seasonal Campaigns! Social ! Default setting! Referral! Social! Email! Incentivized or non- incentivized! Word of Mouth! Revenue! Subscription! Advertising! In-App Purchase! eCommerce! App Referral! Backend data ! 8. /! @edithyeung! Acquisition App Store SEO !/! Optimize your app store title, description, tags, keywords, images, logo, videos.! 9. /! @edithyeung! Acquisition Mobile Web SEO!/! Build mobile optimized website and drive trafc back to appropriate app stores.! 10. /! @edithyeung! Acquisition PR / Blog / YouTube!/! Relevant media / blog / YouTube mentions do drive installs! Think about stories / user benets that are worth talking about ! 11. /! @edithyeung! Acquisition OEMs / Carriers Preload!/! Work with mobile smartphone manufacturers or carriers and get your app preloaded could be time consuming.! 12. /! @edithyeung! Acquisition Incentivized &amp; Non-incentivized Mobile Ad !/! Pay for installs by working with incentivized or non-incentivized mobile ad network could be effective, but also expensive.! 13. /! @edithyeung! Acquisition Over the Air (Android only) !/! By adding the Google+ Sign-In button to your web site, you can automatically prompt your users to download your Android app over the air to their Android devices.! ! 14. /! @edithyeung! Acquisition App Referral!/! Work with other developers and drive installs to each other apps.! ! 15. /! @edithyeung! Acquisition Retail side-load!/! In countries where most mobile users are pre-paid users, you can get your app preloaded via different retail channels. ! ! 16. /! @edithyeung! Mobile Customer Lifecycle &amp; Conversion Behavior!/! Acquisition! App Store SEO! Mobile Web SEO! PR (Blog, media, forum)! OEMs / Carriers Preload! Social (Paid or Non-Paid)! Mobile Ad Network (Incentivized or non-incentivized)! Desktop (iOver the Air for Android)! App Referral! Activation! Sign up process! Tutorial! Welcome email! Push permission! Social permission! 1st Call to Action! Retention! Engagement push! Review request! Email! Seasonal Campaigns! Social ! Default setting! Referral! Social! Email! Incentivized or non- incentivized! Word of Mouth! Monetization! Subscription! Advertising! In-App Purchase! eCommerce! App Referral! Backend data ! 17. /! @edithyeung! Activation Sign up Process!/! Is your onboarding process user friendly?! ! 18. /! @edithyeung! Activation Tutorial!/! Is your app very easy to understand or you need a good tutorial to explain how your app works?! 19. /! @edithyeung! Activation Welcome Email!/! After you user install and active your app, are you capturing their email and follow up?! 20. /! @edithyeung! Activation Push Notication!/! Are you getting any permission to send push notication?! ! 21. /! @edithyeung! Activation Social Permission!/! Are you asking for permission to post on your users Facebook or Twitter feed?! 22. /! @edithyeung! Activation Very rst Call to Action!/! What is your very rst call to action after they activate?! ! 23. /! @edithyeung! /! Acquisition! App Store SEO! Mobile Web SEO! PR (Blog, media, forum)! OEMs / Carriers Preload! Social (Paid or Non-Paid)! Mobile Ad Network (Incentivized or non-incentivized)! Desktop (iOver the Air for Android)! App Referral! Activation! Sign up process! Tutorial! Welcome email! Push permission! Social permission! 1st Call to Action! Retention! Engagement push! Review request! Email! Seasonal Campaigns! Social ! Default setting! Referral! Social! Email! Incentivized or non- incentivized! Word of Mouth! Revenue! Subscription! Advertising! In-App Purchase! eCommerce! App Referral! Backend data ! MO-AARRR! 24. /! @edithyeung! Retention Engagement Push!/! How often do you push your users and how relevant is your notication? ! 25. /! @edithyeung! Retention Review Request!/! Getting great rating is key to driving up organic app store rating! Request for rating too early may frustrate users! 26. /! @edithyeung! Retention Email!/! Well crafted, relevant, timely and strong call to action email do drive app engagement.! 27. /! @edithyeung! Retention Seasonal Campaigns!/! Relevant &amp; timely holiday campaigns drive in-app purchases. ! 28. /! @edithyeung! Retention Default Setting!/! For Android apps, ask users permission to set your apps as default for specic actions.! 29. /! @edithyeung! /! Acquisition! App Store SEO! Mobile Web SEO! PR (Blog, media, forum)! OEMs / Carriers Preload! Social (Paid or Non-Paid)! Mobile Ad Network (Incentivized or non-incentivized)! Desktop (iOver the Air for Android)! App Referral! Activation! Sign up process! Tutorial! Welcome email! Push permission! Social permission! 1st Call to Action! Retention! Engagement push! Review request! Email! Seasonal Campaigns! Social ! Default setting! Referral! Social! Email! Incentivized or non- incentivized! Word of Mouth! Revenue! Subscription! Advertising! In-App Purchase! eCommerce! App Referral! Backend data ! MO-AARRR! 30. /! @edithyeung! Referral Social !/! Get users to share relevant content via Facebook and Twitter can drive more awareness of your app.! 31. /! @edithyeung! Referral Incentivized Email !/! Incentive and give reasons for your users to refer your apps. ! 32. /! @edithyeung! MO-AARRR!/! Acquisition! App Store SEO! Mobile Web SEO! PR (Blog, media, forum)! OEMs / Carriers Preload! Social (Paid or Non-Paid)! Mobile Ad Network (Incentivized or non-incentivized)! Desktop (iOver the Air for Android)! App Referral! Activation! Sign up process! Tutorial! Welcome email! Push permission! Social permission! 1st Call to Action! Retention! Engagement push! Review request! Email! Seasonal Campaigns! Social ! Default setting! Referral! Social! Email! Incentivized or non- incentivized! Word of Mouth! Revenue! Subscription! Advertising! In-App Purchase! eCommerce! App Referral! Backend data ! 33. /! @edithyeung! Revenue Subscription !/! Audible charges $14.95 for 1 book and $22.95 for 2 books. ! 34. /! @edithyeung! Revenue Advertising!/! Become ad publishers with mobile exchanges or networks.! 35. /! @edithyeung! Revenue In-App Purchase!/! Think Candy Crush, Clash of Clans and Kim Kadasian games.! 36. /! @edithyeung! Revenue eCommerce!/! Drive eCommerce and monetize via afliate sales, revenue share or direct fulllment. ! 37. /! @edithyeung! Revenue Partnership &amp; Revenue share!/! Google maps drives Uber usage and Uber shares revenue with Google.! 38. /! @edithyeung! Revenue Selling Data!/! Can you sell your rich &amp; big data?! 39. /! @edithyeung! MO-AARRR!/! Acquisition! App Store SEO! Mobile Web SEO! PR (Blog, media, forum)! OEMs / Carriers Preload! Social (Paid or Non-Paid)! Mobile Ad Network (Incentivized or non-incentivized)! Desktop (iOver the Air for Android)! App Referral! Retail side-load! Activation! Sign up process! Tutorial! Welcome email! Push permission! Social permission! 1st Call to Action! Retention! Engagement push! Review request! Email! Seasonal Campaigns! Social ! Default setting! Referral! Social! Email! Incentivized or non- incentivized! Word of Mouth! Revenue! Subscription! Advertising! In-App Purchase! eCommerce! App Referral! Backend data ! 40. /! @edithyeung! Startup Metrics for Mobile Pirates Presented by 500 Mobile Collective Edith Yeung! </p>