[echelon vietnam 2016 presentation] trump & porn: lessons from alternative industries
TRANSCRIPT
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Beyond 101Lessons from alternative digital industriesOliver Woods RED2
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New Zealand
@oiwoods
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Lots of Sheep
@oiwoods
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@oiwoods
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RED2
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Digital Strategy
SocialContent
Search
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Porn
Politics
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25%OFSEARCHTRAFFIC
$40,000,000,000INDUSTRY
30%OFALLDOWNLOADS
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ABRIEFHISTORY
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25,000BC 18,000BC
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THEFIRSTPORN
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CAMERAS
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PORNBEATSSONY
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FIRSTVIRALVIDEO+LIVESTREAM
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“PORNOGRAPHERSAREEXCLUDEDFROMTHE
MAINSTREAMCHANNELS,SOTHEYLOOKAROUNDFOR
SOMETHINGNEW”WALTERKENDRICK
FORDHAMUNIVERSITYPROFESSOR
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SHARE&
SNARE
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ATOUGHBUSINESS
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CONTENTMARKETING
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VR+PR
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WEARABLES
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“DON'TASK.DON'TTELL.DOSELL”JONATHANCOOPERSMITH
PROFESSOR,TEXASA&MUNIVERSITY
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PORN&
ANALYTICS
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POKEMON>PORN
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@PARSCALE @SCAVINO
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HOWTRUMPWONDIGITAL
FATPIGSBELOWTHERADAR
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@oiwoods
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@oiwoods
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@oiwoods
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“YOUCAN’TFATTENAPIG
ONMARKETDAY”JOHNHOWARD
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x50,000 Test VariationsDAILY
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RacistRemarks
African Americans
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Sex Scandals
RacistRemarks
African Americans
Young Women
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Sex Scandals
RacistRemarks
TPPAWikileaks
African Americans
Young Women
Sanders Supporters
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“THEYGENUINELYENGAGEDTHEIRCONSTITUENCIESANDBUILTTHE
INFRASTRUCTURETODOSOATSCALE.”MATTLIRA
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