echoes credentials 3rd august
DESCRIPTION
Credentials of an upcoming marketing solutions firmTRANSCRIPT
((( )))About Us
• ((( Echoes ))) Marketing Solutions is a novel startup venturewhich provides strategic and tactical tools for amplifyingthe buzz of brands through– Marketing
– Communication
– Integration into on air, online and offline initiatives
• As conceptualisers and client servicing resources with over15 years of cumulative experience of working with morethan a 100 brands and organisations, our attempt is thateach of our event, social media campaign and marketing
activation ((( Echoes ))) the brand essence
• We operate on market intelligence and approach everyproject with insights from all stakeholders to co-create withthe brands engaging communications and integrationsthereby “amplifying your buzz”
((( )))Macro Picture of Marketing
Brand:
Speaks
Advertiser: Creates
Media:
Projects
Consumer : Accepts or
Rejects
((( )))Micro Picture of Marketing: Where is
the communication gap?B
ran
d: S
pe
aks
Ad
vert
ise
r: C
reat
es
Me
dia
: P
roje
cts
Co
nsu
me
r :A
cce
pts
or
Re
ject
s
Objectives and Interpretationsof :
•Sales•Marketing•Manufacturing•Management•Finance
Campaigns and Projects as per:
•Team Strengths
•Personal Beliefs
•Timelines and Budgets Assigned by the brand
Creatives and Productions as per
•Space Availability
•Profitability
•Consumption habits
Consumer looks for
•Resonance of their psyche in the brand campaign on the media of their choice
•Functionality
•Accessibility
((( )))Don’t be lost in translation
• More often than not the usual marketingprocess results in
– Fragmented or Diluted Messaging
– Incorrect Media usage
– Only one of the four i.e. Brand or Advertiser orMedia or Consumer benefits
• When the potential however is to
– Have a personalised voice
– Add value and offer interaction with consumers
– Fully integrate/connect across media
– Target-appropriate content
– Call to action
– Share feedback
((( )))We often hear…
• “We are not in the position we would like to be in because…– …budgets do not allow me to partner with
interesting propositions
– … our brand is misunderstood / consumer and media perception about us is limited and different
– …my Sales team/brand manager/ Project head/ Communication team looks after this aspect and I am not very happy with the way things are done here
– …There is no creativity in the market. Most advertising, events, pr and media firms bring similar presentations and solutions to me”
((( )))What does it really indicate?
• You are not ready to innovate
((( )))Let’s talk further only if you want to change and innovate
((( )))We believe in…
• Partnerships : All solutions are possible. Period. We believe ingetting right people for right job. Though seemingly dynamic,our solutions thus are smartly tailor made. Our team isconstantly in touch with emerging technology, media and talentto ensure that you wont be seen wearing the same designerlabel or attire as your competitor
• Integration : A customer just doesn’t see an ad. They react toan experience. We recommend seamlessly blending themarketing and communication initiatives into currentconsumption patterns of TG be it a relevant TV show orupcoming movie promotion or a high buzz event sponsorship.We also justify ROI in these
((( )))We also believe in…
• Value creation: We do not believe that as an agency /consultancy - providing value for the spend is our onlyfunction. We operate as partners on marketing andcommunication aspects to create more value throughstrategic tie-ups and logistical alliances
• Having fun: At the end of the day it all boils down tothe energy and vibes. Since we believe in having fun atwork always, our efforts are towards the projects beingenjoyable
((( )))Our Services: ATL Communication
• Marketing Strategies– Branding & Rebranding : Guidelines and Manual
– Brand Positioning & Repositioning
– Internal Branding
– Customised Marketing Solutions
• Digital /Social Media Planning & execution
• Media Planning & Buying – Digital media support
– Digital Media Products ( Web and Mobile)
• Creative Solutions– Copy, Design, TVC production
• Sales– Tie-ups, Alliances and Barters
– Design & Development of Franchisee Model
((( )))Our Services: BTL Communication
• Event Management– Event Conceptualisation
– Event Production
– Media Architecture for Events ( with tie-ups and alliance)
– Event Sponsorships
– Creative Solutions i.e. Designing & Scripting event branding as well as avs
– Rewards & Recognition Program
– Designing & Maintaining Loyalty Programs
• Activations– BTL Activities
– Exhibitions
– Point of Purchase Events
– On-Ground Promotions
– Road Shows
– Gifts & Merchandising
((( )))Our Channel Partners
• Public Relations :
• Training & Education:
• Ad s & Corporate films production :
• Human Resources:
• Advertiser Funded Programming:
• Ad Sales & Media Planning:
((( )))Some of our Current Clientele
((( )))Projects Managed by the team
• JITO Growth Summit 2010, Bangalore & JITO Global Summit 2009, Mumbai
• Queen’s Baton launch for Commonwealth games, 2009
• L’oreal–Decoding the Hair –2009 Saber Award winning –3 month international Travelling exhibition (Designing, PR, Production Facilitation, School & corporate contact programs)
• Richard Clayderman and Rahul Sharma Concert 2008 (Artist Management, Ticketing, Event, PR co-ordination, Media Buying, Sponsorship, Charity and Vendor Management)
• India Art Summit 2007 & 2008 (Artist and Gallery Co-ordination for exhibit space and production, Seminar agenda and communication designing, apart from logistical tie-ups for Art Management purposes)
• Delhi Daredevils Member’s Club, IPL Season 2, 2008
• Kotak Elite Conclave 2006
• First ever Goafest–06
• Hutch Crossword Book Awards ( PR liaisoning in 2006 with Good Relations & overall event management in 2007)
• Kolkata Knight riders Press launch –Mumbai and Kolkata with Shahrukh Khan and the team
• Taj Dessert Teas Brew Master Training Program for Page 3 celebrities in presence of Saif Ali khan
• Filmfare South Awards 2004
• British Petroleum & Castrol Global Employee Conference 2004
• Femina Miss India 2004
((( )))Projects Managed by the team (Contd.)
• As consultants, we have also created and implemented Media Architecture and television packaging with Mediasys Solutions for
–India Youth Icon Award 2009
–Apsara Awards on Colours 2010
((( )))(((Echoes))) Digital Solutions
• Our Digital wing gives us an edge over other players in the market with our team that includes 6 IIT majors
• We simply give you valuable and powerful tools that let you:
– Bring more traffic to your site.
– Generate more revenue.
– Integrate community features without technical headaches.
– Build your brand awareness and strength.
– Improve how you engage your users.
– Push your content to the best and most relevant sites on the web.
((( )))Our unique offering: Digital Video Platform
• Our digital video platform is used to multicast/simulcast video content like TV shows, webisodes, premium entertainment, alternative live streaming etc.
• With digital video platform, TV network s / event organisers can engage their target audience online and also enable a strong social component to the video destination so that the users can not only access the show and its premium content but can also share it with their friends and social networks online.
((( )))Our unique offering: Spacessophos.23spaces.com
• Spaces is an integrated Social Media Platform including a set of rich social webapplications that allows users, companies to build white label social networks, socialsites, communities, social apps around their brands, activities, causes or any otherverticals.
• It offers simple intuitive apps and a host of admin tools that allows the communityexperience to be highly engaging and the community management to be reallyseamless.
((( )))Our unique offering: Columbus
youtopia.23spaces.com
A search and discovery tool for the most popular/recent/relevant photos/videos on the web.
Thanks for your time and attention
For any further queries, kindly contact:
Rajneesh BoliaPartner
Ph: 9768124303Email: [email protected]
Praful BawejaPartnerPh: 9870213831Email: [email protected]