Eco-Friendly ways to Promote your Products in the

Market

Businesses are constantly looking for ways to be ahead of competition

and reach out to customers in a way that will affect their emotional

side. In today’s times where ecological sustainability has become the

need of the hour, many businesses are effectively practicing eco-

friendly promotional ways to sell their products. This helps in

maintaining the overall balance of the environment and projects the

corporate in a good light as well. If you are a company that believes in

corporate sustainability, you are automatically one step ahead of

competition and thus, customers will definitely want to choose you

over them.

Here are a few tips to promote your business using eco-friendly

methods:

Green Giveaways – Everyone loves to get something free.

Whether you are hosting a trade show, conference or rewarding

your loyal customers, you can choose to share a biodegradable

pen, a solar-powered calculator or a biodegradable mug. Think

about utility while choosing the gift. It need not be expensive, it

should just be eco-friendly and you must print your company

information on the gift to serve as a reminder as well.

Thank you is a Golden Word–If a customer has appreciated your

products or found your blog information helpful, you might want

to send a special thank you note to make them feel privileged.

You can show how much their business is valued by your company

by sending a recycled thank you card. On the back of the card, you

can print tips to participate in ecological sustainability and save

paper as well. This will be a nice gesture and customers will

remember you the next time they want to purchase your

products.

Add purpose to your Networking – if you are hosting trade shows

or conferences, keep the use of paper to the minimum. While

handing out business cards, instead of opting for the regular ones,

you can select green business cards with seeds wherein the

customers can plant the seeds for a better environment. This is a

great way to strike a conversation and it can immediately boost

your sales as well. You can also hand out eco-friendly promotional

products to anyone who signs up for online newsletter at your

stand.

Use the Festive Season to your Advantage – Festivals are a great

time to bond with your customers and remind them of your

services. You can send organic cookies to your customers with a

recycled paper thank you note that wishes them greetings for the

festival and spreads joy to their family.

Remember your Customers on their Special Occasions – Make it

a point to note the birthday and anniversaries of your loyal

customers. You can surprise them by sending out eco-friendly

cards, e-mail greetings and a great green gift that they can use.

This will go a long way in making you their favourite brand. It will

also serve as a great corporate sustainability program for your

company.

For promoting your business in today’s competitive world, eco-friendly

promotional products are a great and valuable tool that ensures

excellent results.

Get more information on: Ecological Sustainability and Corporate

Sustainability