eco-label in rural tourism – a sign for environmental and service quality! agnese jakovica latvian...
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Eco-label in rural tourism – a sign for environmental and
service quality!
Agnese Jakovica
Latvian Country Tourism Association
Latvian Country Tourism Association
Project “Development of the criteria for the “Green Certificate”, implementation and control in
rural areas and small towns in Latvia
The project is co-financed by: EC LIFE programme
Latvian Environment Protection Fund
Project partner: Ministry of Environmental Protection and
Regional Development of Latvia
Implementing authority: Latvian Country Tourism Association
Project duration: 01.10.2001 - 30.09.2004
What is the
“Green Certificate”?
Environment
Quality+
Tourism
Service Quality
“Green Certificate”=
Eco-label assigned to: Country houses
Vacation cottages
Guest houses
Camping
in the countryside and small towns of Latvia.
Special project web site http://eco.traveller.lv
Information for:
Tourists
Tourism providers
Press
Why do we need the “Green Certificate”?
Improvement of tourism provider awareness
Tourist education
Marketing
“Green Certificate” advantages for rural tourism providers
Brand name recognition
More tourists?
Education
Reduction of costs?
MarketingPublications
Publication series“Green Holidays”
Catalogue
Marketing in Internet
Web site of the Association
www.traveller.lv
“Green Certificate” advantages for tourists
Recognition of specific services
Guarantee of high quality
Contribution to sustainable
tourism development
Project activities
Implementation of the “Green Certificate” Development of environmental control system Demonstration vacation properties Promotion of the “green” idea
Project activitiesTraining materials for tourism providers
“Biological diversity and its preservation” “Nature friendly tourist activities” “Environment friendly building and furnishing materials in
rural tourism” “Sustainable use of natural resources – hints for rural tourism
providers” “Latvian festivities and traditions in rural tourism offer”
Expected results Environmental results - awareness, reduction and
control Economical results -reduction of costs, preservation
and local development Recognition - by tourists and providers
Problems in eco-labelling process
Co-operation between tourism providers and tourists
Co-operation between tourism and environmental specialists
Balance between environmental and tourism service quality
International co-operation – internationaly comparable criteria