ECONOMICS PROJECT

Imtiyaz Aasim

XI-K

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This is to certify that Imtiyaz Aasim class XI-K has carried out the necessary practical work in this file for the senior secondary school examination AISSE of CBSE under my supervision for the academic year 2014-15

Teacher in charge:

External Examiner:

Date:

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Ac k no w l e dg e ment

First of all I would like to thank my teacher Mrs. Hema Narula ma’am for her help and advice in the making of this project.

Secondly, I would like to thank my parents for their help and encouragement.

I would also like to thank my siblings and friends who gave me tips and advice about word document.

I thank the people who took the time out from their busy schedule to responded to my interview and answer my questionnaire

The success and final outcome of this project required a lot of guidance and assistance from many people and I am extremely fortunate to have got this all along the completion of my project work.

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Whatever I have done is only due to such guidance and assistance and I would not forget to thank them.

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Table Of Contents

LAYS

SECONDARY RESEARCH Competitors analysis

PRIMARY RESEARCH Based on age Based on Gender

CLOSE UP

SECONDARY RESEARCH Competitors analysis

PRIMARY RESEARCH Based on age Based on Gender

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CONCLUSIONS & RECOMMENDATIONS QUESIONNAIRES

PRODUCT #1

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SECONDARY RESEARCH

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COMPANY HISTORY

Frito-Lay, Inc. is the division of PepsiCo that manufactures markets and sells corn chips, potato chips and other snack foods.

Frito-Lay began in the early 1930s as two separate companies, The Frito Company and H.W. Lay & Company. The two merged in 1961 to form Frito-Lay, Inc. Four years later, in 1965, Frito-Lay, Inc. merged with the Pepsi-Cola Company, resulting in the formation of PepsiCo, Inc. Since that time, Frito-Lay has operated as a wholly owned subsidiary of PepsiCo. Through Frito-Lay, PepsiCo is the largest globally distributed snack food company in the world, with sales of its products in 2009 comprising 40 percent of all "savory snacks" sold in the United States and 30 percent of the non-U.S. market.

PRODUCT HISTORY

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Lays is the brand name for a number of potato chip varieties as well as the name of the company that founded the chip brand in 1932. Lay's has been owned by PepsiCo since 1965.

In 1932, salesman Herman Lay opened a snack food operation in Dorset, Ohio and, in 1938, he purchased the Atlanta, Georgia potato chip manufacturer "Barrett Food Company", renaming it "H.W. Lay Lingo & Company." In 1961, the Frito Company founded by Elmer Doolin and Lay's merged to form Frito-Lay Inc., a snack food giant with combined sales of over $127 million annually, the largest of any manufacturer. In 1965, Frito-Lay merged with the Pepsi-Cola Company to form PepsiCo, Inc. and a barbecue version of the chips appeared on grocery shelves. A new formulation of chip was introduced in 1991 that was crisper and kept fresher longer. Shortly thereafter, the company introduced the "Wavy Lays" products to grocery shelves. In the mid to late 1990s, Lay's modified its barbecue chips formula and rebranded it as "K.C. Masterpiece," named after a popular sauce, and introduced a lower calorie baked version and a variety that was completely fat-free In the 2000s, kettle cooked brands appeared as did a processed version called Lay's Stax that was intended to compete with Pringles, and the company began introducing a variety of additional flavor variations.

Frito-Lay products currently control 59% of the United States savory snack-food market.

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COMPETITORS ANALYSIS

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Bingo clearly has the upper hand on the fan base over lays in India.

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PRIMARY RESEARCH

Based On Age

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2--14 15--30 30--50 50+0

1

2

3

4

5

6

7

8

9

10

NO. OF PEOPLE

Lays is most common in the age between 14-30

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BASED ON GENDER

GENDER0

1

2

3

4

5

6

7

8

9

MALEFEMALE

Both Male and Female equally consume lays

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PRODUCT #2

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SECONDARY RESEARCH

PRODUCT INORMATION

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Close-up is a cinnamon flavored brand of toothpaste which is marketed by Unilever.Launched in 1967, it is the first gel toothpaste in the world In 2003, Unilever sold the exclusive licensing rights of Close-Up in United States and Canada to Church & Dwight. This sale did not affect the brand in other countries, like India where Unilever and its subsidiaries continue marketing Close-Up. The brand is positioned to target the youth segment with a lifestyle appeal in its advertising campaigns.

COMPETITORS ANALYSIS

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PRIMARY RESEARCH

Based On Age

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2--15 15--30 30--50 50+0

1

2

3

4

5

6

7

8

9

NO. OF PEOPLE

Based On Gender

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GENDER0

2

4

6

8

10

12

MALEFEMALE

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CONCLUSIONS & RECOMENDATION

S

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THE ABOVE SURVEY CONCLUDES:-

The lays products are mostly bought by the people of age between 15-30

There are equal number of male and female that consume lays

The close up toothpaste is mostly used by the people of age between 15-30

There are more female users than male users of close up

FROM THE ABOVE SURVEY , I RECOMMEND:-

The lays company should direct its sales towards the youth (age 15-30)

The close up company should direct its sales towards the youth (age 15-30)

The close up company should direct its sales towards women/girls

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QUESSIONNAIRES

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THE END

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