ecomm 2014 – 18 th european conference on mobility management florence – may 8, 2014...
TRANSCRIPT
ECOMM 2014 – 18th European Conference on Mobility Management
Florence – May 8, 2014
“SUPERHUB: a user centric approach to improve multimodal mobility”
Marco Menichetti
Fondazione Legambiente Innovazione
AGENDA
- A new mobility concept
- The SUPERHUB project
- A user centric approach
- A look inside SUPERHUB
- Next steps
A NEW MOBILITY CONCEPT
- the era of private cars is over; we need a better quality for our lives;
- “Urban Mobility Package” adopted by the EC on December 2013.
- mobility is a right and a necessity;
- let’s exploit heterogeneous and integrated transport modes!
SUPERHUB: THE PROJECT
Keywords:
- smart innovation;
- people’s needs and wishes;
- HUB (share, integrate and cooperate);
- new ecosystem of mobility;
- real-time and tailored info;
- behaviour changes.
Main goals:
- open platform and Apps;
- engage citizens;
- provide support to urban mobility policies.
- 20 partners of 6 Countries
- 3 pilot cities
SUPERHUB: INPUT AND OUTPUT
Real-time and integrated mobility resources
User preferences & needs
Useful data to plan and simulate mobility policies
User-tailored mobility services (e.g.: several route options)
Environmental impact data
- new sources of mobility data can be added when available
- third-parties will be able to deploy mobility-related applications
SUPERHUB: THE RESEARCH
Citizens and stakeholders are designing the App
Anu needs to go to the hospital
SUPERHUB: THE RESEARCH
Citizens and stakeholders are designing the App
The SUPERHUB multi-modal journey planner works!
SUPERHUB: THE TRIALS
1 PLATFORM
6+ added value SERVICES
3 TRIALS:
- more than 2,100 users already involved;
- 760 participants to the 2° PILOT TEST (Aug. – Sept.2013);
- around 3,000 volunteers for the 3° PILOT TEST (Oct. 2014): they’ll be “mobile sensors” of their own journeys.
SUPERHUB: THE ARCHITECTURE
TRAFFIC PREDICTION from cellular and social nets
SUPERHUB: FIRST INTEGRATED PROTOTYPE
Features are available to the end-user through a multi-lingual Web User Interface and a Mobile App.
SUPERHUB: JOURNEY PLANNER
Preferences:
- use of transport modes
- ownership of transport modes;
- additional information on owned transport modes (e.g. model, type)
- burdens (e.g. luggage, stroller)
Recommendation criteria:
- speed
- costs
- eco-footprint
- duration
- distance
- physical effort
SUPERHUB: DISRUPTIVE EVENTS
75% of users like the screen shot showing disruptive events.
Some additional options:
- to report a source reliability issue;
- real-time map with user comments about the event;
- distinction between accidents regarding public transport and private vehicles;
- to filter events only related our own journey.
SUPERHUB: SERIOUS GAMES
Induction of behaviour changes
- interactive games with an educational function;
- new mobility experiences in a simulated environment
“SUPERHUB art gallery”- features and advantages of the SUPERHUB App;
- tips to mobility users;
SUPERHUB: AN HELP FOR MOBILITY POLICIES
SUPERHUB: ADDED VALUE SERVICES
The opportunity: facilitate the development of new products and services
- segmented by target: B2B; B2G; G2C
- segmented by type of business: citizen; logistic; tourism; hospital ….
MobilityMarketplace
MobilityPlanner
SocialMonitor
Serious Game
Journey planner
PersuasiveServices
SUPERHUB.ORG -> Open Mobility Data Platform
The idea: collect, integrate and standardise Open Mobility Data and enable interoperability of systems/services.
- Transport Operators
- Transport Authorities
- Commercial companies
- Public Administrations
- Foundations
- Open Data harmonization & system availability
- Continuous research development
- Apps / Start-Up competition connected with sustainability, local growth and new service creation
THANK YOU FOR YOUR ATTENTION
http://www.superhub-project.eu/
Marco Menichetti
Fondazione Legambiente Innovazione
[email protected] ID Skype: marmenicoPhone: +39 392 4350742