ecomm conference presentation, may 2015
TRANSCRIPT
Understanding Citizens’ Rail –
How social outreach can encourage involvement by the public in their rail services and change attitudes towards rail
Nick Davies (University of Central Lancashire)
Dominik Elsmann (Aachener Verkehrsverbund)
Marco Trienes (RWTH Aachen University)
Understanding Citizens‘ RailNick Davies, Dominik Elsmann , Marco Trienes | EPOMM Utrecht | 22.05.2015
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Introduction
Understanding Citizens‘ RailNick Davies, Dominik Elsmann , Marco Trienes | EPOMM Utrecht | 22.05.2015
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Citizens‘ Rail
Source: Citizens’ Rail 2014
Understanding Citizens‘ RailNick Davies, Dominik Elsmann , Marco Trienes | EPOMM Utrecht | 22.05.2015
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Citizens‘ Rail
Measures within the project are diverseRevitalisation of station buildingsMore train servicesFeasability analysis and planningMarketing
Focus on participation Involving the local communityEngaging with hard to reach groups
Evaluation & empirical fieldwork
Transnational student masterclass
Practitioner Toolkit
Understanding Citizens‘ RailNick Davies, Dominik Elsmann , Marco Trienes | EPOMM Utrecht | 22.05.2015
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Citizens‘ Rail
Source: Citizens’ Rail 2014
Understanding Citizens‘ RailNick Davies, Dominik Elsmann , Marco Trienes | EPOMM Utrecht | 22.05.2015
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Service
Stations
Trains
Information
ManagementLocal Economy
Value for money
Environment
Local Planning
6 Based on Salveson 2013: Kap. 7Zit.: Smart Growth UK 2014: Abs. 3
Conceptual Background: Community Rail
Community
„‘Community rail development’ ... is about involving local communities in hundreds of different ways with their local railway: from looking after station gardens to involving children in arts projects, live music and beer on local trains and taking over unused station buildings.” (Salveson 2013: Kap. 7)
Understanding Citizens‘ RailNick Davies, Dominik Elsmann , Marco Trienes | EPOMM Utrecht | 22.05.2015
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Conceptual Background: Community involvement
PARTICIPATION &
SOCIAL INNOVATIONNew strategies, concepts, ideas, organizations and practice that
meet social needs
paradox of participation
ladder of citizens‘ participation
Emergence, implementation and diffusion of new social practices
as a result of participatory governance?
Zapf 1989, Howaldt / Jacobsen 2010, Moulaert et al. 2005 & 2007Arnstein 1969, Salveson 2013chart : authors‘ diagram based on Reinert/Sinning 1997
Understanding Citizens‘ RailNick Davies, Dominik Elsmann , Marco Trienes | EPOMM Utrecht | 22.05.2015
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REGIONALE GOVERNANCE
Regional stakeholders, network, decision making
process, multilevel, visions and measures
Benz 2004, Benz/Fürst 2003, Fürst 2001, Pütz 2004
„Community rail involves local people and organisations working in partnership to improve their local railways.” (DfT 2013: Abs. 1)
Conceptual Background: Regional Governance
Understanding Citizens‘ RailNick Davies, Dominik Elsmann , Marco Trienes | EPOMM Utrecht | 22.05.2015
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Evaluation cycle
Evaluation of mobility behavioural change (MAX & MAX-SUMO), passenger statistics
Evaluation of changes in citizens participation & engagement → Identify new indicators for social & governance dimension of regional rail
Status quo → needs → objectives
What needs to be changed & why?
Which indicators/ assessment
criterion are relevant?
DesignHow to do it?
subject of evaluationapproach & methods
resources
measurement procedure
data & information collection
data & information analysis
benchmarking results & objectives
Something has been changed.
Implementation (measures/ actions)
based on: SCDC 2011
Understanding Citizens‘ RailNick Davies, Dominik Elsmann , Marco Trienes | EPOMM Utrecht | 22.05.2015
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Methods:Quantitative study
Internet based survey 5 catchment areas Rail user and non-user
Understanding Citizens‘ RailNick Davies, Dominik Elsmann , Marco Trienes | EPOMM Utrecht | 22.05.2015
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Methods:Qualitative study
Follow-up survey by email
3 open ended questions
Also an internal partner survey and transnational student masterclass
Understanding Citizens‘ RailNick Davies, Dominik Elsmann , Marco Trienes | EPOMM Utrecht | 22.05.2015
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Results
Quantitative studyMix of regular car users
and public transportTrain is more important
for work, bus for shopping
Car
Q6: For each journey purpose please indicate your most frequent means of transport (percentages)?
Work Education Shopping Social Visit
Leisure HealthCare
Car 35.6 6.5 44.1 43.8 35.3 32.6
Bus 7.6 3.2 16.5 10.6 9.1 12.1
Train 11.8 6.8 3.8 13.5 10.9 2.4
Understanding Citizens‘ RailNick Davies, Dominik Elsmann , Marco Trienes | EPOMM Utrecht | 22.05.2015
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Results
0.0
10.0
20.0
30.0
40.0
Q7 Thinking again about your most frequent journey, please choose the statement below that best describes
your current situation.
Understanding Citizens‘ RailNick Davies, Dominik Elsmann , Marco Trienes | EPOMM Utrecht | 22.05.2015
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Results
Ticketing is the most prominent theme
Interconnectivity was also important
Crowding Timetabling Cycles Security Later trains
Understanding Citizens‘ RailNick Davies, Dominik Elsmann , Marco Trienes | EPOMM Utrecht | 22.05.2015
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Results
Internet most prominent source of information
Additionally, the station and more specifically the staff are important sources
75% had heard of the measures (Successful marketing).
Involvement in railways is important
Participation in local planning processes, (most prefer online).
Understanding Citizens‘ RailNick Davies, Dominik Elsmann , Marco Trienes | EPOMM Utrecht | 22.05.2015
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Conclusion
On the whole, citizens want to be engaged with local railways.
Successful innovations and approaches for social outreach.
Welcoming stations Interaction between station staff
and citizens A community hub Tangible rewards and results Engaging with the full range of
citizens
Understanding Citizens‘ RailNick Davies, Dominik Elsmann , Marco Trienes | EPOMM Utrecht | 22.05.2015
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Conclusion
Numerous barriers still exist Physical interventions can
improve access and attractiveness of rail
More study needed, particularly to encourage inclusivity (ie the masterclasses)
Thank you for your attention!More information www.citizensrail.org
Nick Davies
Dominik Elsmann
Marco Trienes