ecommerce
DESCRIPTION
What is e-commerce, the current scenario, the many aspects.TRANSCRIPT
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A SEI CMM Level 5 Company ISO 9001 2008 Certified
E-commerce 2.0 Leverage new performance
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E-commerce and Web 2.0
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Retrospective on the giants of e-commerce
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From Web 1.0 to Web 2.0?
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Mapping of e-commerce 2.0
The main components:
•Rich interface •Collaborative marketing•Re-intermediation •Co-creating value
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E-commerce 2.0 ?
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Rich interfaces: more comfort and speed
http://www.gap.com/ http://www. amazon. com / http://www.camper. es /
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Collaborative marketing: we are all influencers
http://www. amazon. com / http://shopping.yahoo.com/ shoposphere /
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Re-intermediation: the value chain extends to the infinite
http://www. Shopzilla. com / http:// corkd. com / http://www. Boompa. com / http://www. ShopWiki. com /
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Co-creation of value: everyone has his share of the pie
http://www. laFraise. com / http://www. zlio. com / http://www. etsy. com /
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Good ideas to try out
http://www. NOSIBAY. com http://www. rightcart. com / http://www.Farecast. com /
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The new levelers of e-commerce
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Darwin's theory applied to e-commerce
Share of electronic commerce in the retail trade in the U.S. (excluding financial services, travel and ticketing) - Source: U.S. Census Bureau
You are here
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The new levelers
• Rich trade • Customer experience • Ergonomics incentive • Collaborative marketing • Performance Measurement • Rich trade
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Rich commerce
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What added value?
• Messages better staged • Emotional worlds richest • Better valued products • New opportunities for interaction and
manipulation • Guidance and a stronger personalization • Purchasing process simplified
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Virtual showroom & interactive catalogue
http://www.jaguar.com/ http://www. decathlon. com /
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Demonstrate and evaluate
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Shopping assistant and online video
http://www. sfdnet. com / http://www. pixmania. com /
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Configurator and virtual model
http://www. hummer. com / http://www. laredoute. com /
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Customer experience
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Your home page is no longer the single point of entry
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A process-oriented approach to processing
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Personas to segment your visitors Name Photo Age
Marital status Work
Environment Hobbies Technical
competence Needs,
constraints, motivations,
brakes Online buying
behavior Citation
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Ergonomics incentive
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How different ergonomics
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Fundamentals
Reasoning at the screen Persuasive design guides the eye
Ergonomics incentive to prompt for action
An approach focused on objectives
"What purpose is to fill the page? " "What is the goal for the product? "...
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Example
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Collaborative marketing
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Amazon Do you know?
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Towards collaborative marketing generic?
http://www. amazon. com / http://www.LibraryThing. com /
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Performance Measurement
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Performing site?
Before you think "performance" consider "objective"
The performance is defined on the basis of the objectives identified
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Retail-trend Trend Micro Macro Detail Audit
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The traditional tools
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The new tools
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example
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Overview of the approach
• Ergonomic Audit • User testing • Comparative tests • Storyboard • Graphic Design
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Ergonomic Audit
Analysis based on expert identifies the point of fiction
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User testing
Observation of user behavior
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Comparative tests
Comparative tests are a good practice
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Storyboard
Functional view of the future version of the site
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Graphic Design Production solutions
Help me chooseFunctional control
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B2B
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The brand e-portal
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The whole sale portal
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B2C
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The retailer
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The rewards retailer
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The hyper retailers
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Services – users can buy online 7 get advice
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Blog commerce – using a blog platform
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Totally virtual e-commerce
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C2C
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Auctions
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Devasis [email protected]