ecommerce - files.meetup.comfiles.meetup.com/21199072/nuevas iniciativas y hoja de ruta -...
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ECOMMERCENUEVAS INICIATIVASY HOJA DE RUTA
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¿Cuántos hacen eCommerce o piensan hacerlo en el corto plazo?
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¿Cuántos usan el ‘eCommerce’ de Bancard?
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¿Cuántos conocen y usan Pago móvil?
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Plataforma Multi Plataforma
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eCommerce Platform
Online Marketing Tools
eCommerce Website
Marketplaces
Customer Relationship Management (CRM)
Inventory Management System (IMS)
Shipping Software
Accounting SoftwarePayment Gateway
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EmpresaProveedor
Producto existente Nuevo producto
B2B B2C B2B2C
MulticanalWeb / MobileOtros marketplaces
AcuerdosPlataformaEnvíoForma de Pago
Interno
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PlataformaEnvíoForma de PagoForma de Pago Envío Plataforma
MulticanalWeb / MobileWeb / Mobile Multicanal
B2CB2C
Nuevo productoNuevo producto
ProveedorProveedorEmpresaEmpresa
Producto existente
B2B B2B2C
Otros marketplaces
Acuerdos
InternoEmpresa: papiros.comSoy proveedor
Nuevo producto para vender cuadernos cualquier persona
Directamente la plataforma interactúa con el usuario final
Utilizaré facebook como canal de adquirencia con un canal propio Web y mobile
Desarrollo a medida, eCommerce de Bancard, pago contra entrega, envío con UPS
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~820K
TC Internacional
~1.4MM
Tarjetas de crédito
~500K
TC Regional + Nacional
~900k
TC Procesadas por Bancard
~2MM
Tarjetas de débito
49% / 51%
TD Internacional / TD local
~3.2MM
~1.2MM
TD Procesadas por Bancard
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15 de Noviembre(Hoy)
TC BancardTD Ninguna localTotal: 900K *
1 de Diciembre
TC BancardTD TODASTotal: 2.1MM *
Marzo 2017
TC TODASTD TODASTotal: 3.2MM *
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Documentación y plataforma de certificación
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Situación actual
Ambiente de “Staging” y “Producción”
Opciones: compra simple | compra múltiplePreautorizaciones | compra directa
~300 comercios usandolo en producción
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Potenciando tu negocioHOJA DE RUTA
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Completar un pago de eCommerce con Pago Móvil
Iniciar venta y confirmar desde Pago Móvil
1 Integración en apps mobile de comercios
Identificador de suscripción y guardado por el comercio
2
3
4
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1
Integración en apps mobile de comercios
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2
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3
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4
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Flujo con confirmación
SuscripciónFlujo sin confirmación
Recuerda el Medio de pago
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Suscripción
Comprar > Recordar > Compras recurrentesEjemplo:
Es necesario manejar un stock de tokens para los usuario por parte del comercio
Confianza y permisos del usuario
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Recordar medio de pago
Comprar > Recordar > Compras futuras > ConfirmaciónEjemplo:
Es necesario manejar un stock de tokens para los usuario por parte del comercio
Es necesario que el usuario confirme activamente la compra
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Otras Iniciativas de interés
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Convertir su comercio para que los usuarios realicen pagos
activos y recurrentes dentro de PM
Módulo de promociones y descuentos para comercios
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Ya Disponible
Integración en apps mobile de comercios
24 de Noviembre
1
Completar un pago de eCommerce con Pago Móvil
2
Iniciar venta y confirmar desde Pago Móvil
4
1 de Marzo2017
Identificador de suscripción y guardado de datos para comercios
3
1 de Diciembre 2017
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Muchas gracias