ecommerce inspiration
DESCRIPTION
My presentation from the Distilled NYC meetup on 18th Jan 2012. Inspiration and creative ideas for online marketing in the ecommerce spaceTRANSCRIPT
Ecommerce [email protected]
Content Curators Hold All The Power
Fuck Yeah Cowboy Boots is a real thing, and links to ecommerce websites
Gucci has 100s of pins (links) on pinterest
Etsy has over 9000
"If you want a preview of where
we're headed with apparel go look at
the denim category, go look at
women's jeans on Amazon
. That'll give you a little insight into our
future."http://www.excitingcommerce.com/2010/08/jeff-bezos-on-amazons-fashion-strategy-.html
Allow your content to be remixed and hacked. Turn products into
linkbait
http://artistmarketplace.moleskine.com/
Zappos have over 50,000 product videos (and >185,000 video urls
indexed)
http://blogs.zappos.com/fiftythousand
Product Video Results
64% -85%More likely to purchase after watching a product videoInternet Retailer 4/2010 / Comscore 8/2010
2min LongerAverage stay when engaged with videoComscore 8/2010
53x HigherLikelihood of a front-page Google result Forrester, 1/2010
6% increaseIn in-store salesReckitt Benckiser, Nielsen, May 2010
Higher Conversions
Stay Longer
Offline ImpactSearch Enhancement
This slide stolen with permission from TippingpointLabs.com
Link Build With Hope
(PS this is why kickstarter works)
Business Case Studies = Links (&PR)
Gucci has 6 million facebook fans
Sofa.com Film Nights
Dive Head First Into G+. Now.http://www.getelastic.com/why-google-matters-to-ecommerce-9-things-you-should-do-about-it/
slideshare.net/tomcritchlow/
Tom Critchlow
VP Operations NYC
www.distilled.net
@tomcritchlow
Fiercely curious. Passionate about learning. Email me!