ecommerce school with sosh howell, appedon
DESCRIPTION
Ecommerce School with Sosh Howell, AppedOnTRANSCRIPT
![Page 1: Ecommerce School with Sosh Howell, AppedOn](https://reader035.vdocuments.net/reader035/viewer/2022070304/54be69084a7959e0278b45c1/html5/thumbnails/1.jpg)
SOSH HOW
ELL –
E
COMMERCE
@A
PP
ED
ON
@S
OS
HH
OW
EL L |
V7
/ 16
/ 20
13
@Hypepotamus
#EcommerceSchool
![Page 2: Ecommerce School with Sosh Howell, AppedOn](https://reader035.vdocuments.net/reader035/viewer/2022070304/54be69084a7959e0278b45c1/html5/thumbnails/2.jpg)
SOSH HOWELL
Currently the CEO of AppedOn
10+ years experience with digital marketing
SEO, SEM
1st page ranking for “email marketing”
Email marketing
Web Development (PHP, JAVA, Javascript, HTML, and so on)
App Development
[email protected] appedon.com
@soshhowell @appedon
@Hypepotamus
#EcommerceSchool
![Page 3: Ecommerce School with Sosh Howell, AppedOn](https://reader035.vdocuments.net/reader035/viewer/2022070304/54be69084a7959e0278b45c1/html5/thumbnails/3.jpg)
GRAT EASTERN SUN
@Hypepotamus
#EcommerceSchool
![Page 4: Ecommerce School with Sosh Howell, AppedOn](https://reader035.vdocuments.net/reader035/viewer/2022070304/54be69084a7959e0278b45c1/html5/thumbnails/4.jpg)
FRENCH BROAD CHOCOLATES
@Hypepotamus
#EcommerceSchool
![Page 5: Ecommerce School with Sosh Howell, AppedOn](https://reader035.vdocuments.net/reader035/viewer/2022070304/54be69084a7959e0278b45c1/html5/thumbnails/5.jpg)
LINDY FOCUS
![Page 6: Ecommerce School with Sosh Howell, AppedOn](https://reader035.vdocuments.net/reader035/viewer/2022070304/54be69084a7959e0278b45c1/html5/thumbnails/6.jpg)
CUSTOM CMS
Completely custom
Months of coding
SEO Frienly
Shopping Cart
Blog/RSS
FedEx/UPS/USPS
Forum
Referral Program
@Hypepotamus
#EcommerceSchool
![Page 7: Ecommerce School with Sosh Howell, AppedOn](https://reader035.vdocuments.net/reader035/viewer/2022070304/54be69084a7959e0278b45c1/html5/thumbnails/7.jpg)
SALES DIP
@Hypepotamus
#EcommerceSchool
![Page 8: Ecommerce School with Sosh Howell, AppedOn](https://reader035.vdocuments.net/reader035/viewer/2022070304/54be69084a7959e0278b45c1/html5/thumbnails/8.jpg)
SOLUTION: ITS NOT JUST ONE THING
Find the big problems
- Server configuration prevented Google from accessing the site
SEO
- product feeds
- general optimization
Optimize PPC
Optimize checkout
@Hypepotamus
#EcommerceSchool
![Page 9: Ecommerce School with Sosh Howell, AppedOn](https://reader035.vdocuments.net/reader035/viewer/2022070304/54be69084a7959e0278b45c1/html5/thumbnails/9.jpg)
THE OUTCOME
Resulted in 501% YTD growth
@Hypepotamus
#EcommerceSchool
![Page 10: Ecommerce School with Sosh Howell, AppedOn](https://reader035.vdocuments.net/reader035/viewer/2022070304/54be69084a7959e0278b45c1/html5/thumbnails/10.jpg)
PROBLEM: CHOCOLATE
@Hypepotamus
#EcommerceSchool
![Page 11: Ecommerce School with Sosh Howell, AppedOn](https://reader035.vdocuments.net/reader035/viewer/2022070304/54be69084a7959e0278b45c1/html5/thumbnails/11.jpg)
SOLUTION: CUSTOM TRUFFLE BOX BUILDER
@Hypepotamus
#EcommerceSchool
![Page 12: Ecommerce School with Sosh Howell, AppedOn](https://reader035.vdocuments.net/reader035/viewer/2022070304/54be69084a7959e0278b45c1/html5/thumbnails/12.jpg)
PROBLEM: SUCCESS
@Hypepotamus
#EcommerceSchool
![Page 13: Ecommerce School with Sosh Howell, AppedOn](https://reader035.vdocuments.net/reader035/viewer/2022070304/54be69084a7959e0278b45c1/html5/thumbnails/13.jpg)
SOLUTION: REFRESH PENALTY
Javascript API call to see if registration was open
10 second delay with a 2 second recheck (automated)
100 people in the first 2 seconds
@Hypepotamus
#EcommerceSchool
![Page 14: Ecommerce School with Sosh Howell, AppedOn](https://reader035.vdocuments.net/reader035/viewer/2022070304/54be69084a7959e0278b45c1/html5/thumbnails/14.jpg)
OVERVIEW
• Drill down on the problem
• Try multiple solutions
• Always try new ideas out
[email protected] appedon.com
@soshhowell @appedon
The room at the Hype with carpet
@Hypepotamus
#EcommerceSchool