ecommerce solutions (china & west)

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1 e-commerce Solutions for China Version 1.0

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This presentation outlines an approach to selecting an appropriate ecommerce platform then outlines the leading open source options for the Western and Chinese markets.

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Page 1: Ecommerce Solutions (China & West)

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e-commerce Solutions for China

Version 1.0

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Choosing the Right eCommerce Path

You can leverage a B2C platform such as: Or develop your own eCommerce site. In this case you need to take into consideration what you need/want today and what you need/want in the future. It is important you follow a set approach in determining the right eCommerce platform.

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Approach for selecting

eCommerce Platforms

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How do you identify the

right eCommerce platform?

As with any other serious business engagement, success depends on

planning...

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Identify Business Rules/Requirements

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What is being sold? •  What types of products(downloadalbe,memberships) •  How many products? •  How many SKU’s

Is there an existing shopping cart in place? •  How will product data, images and customers be

moved to the new system? •  Will that require any custom programming to

migrate?

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Payment and Shipping

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Does the business have an exiting payment processor for credit cards? •  What credit cards are accepted •  Will orders be taken online/offline?

What shippers will they use? •  USPES,UPS,FedEX-tracking shipping •  Where to ship? All China, T1/T2 Cities or International?

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Integration and Taxes

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Does the ecommerce solution need to integrate into a POS or accounting platform? •  If so, who is responsible for setting up those interactions. In most case customer programming will required to connect the two systems together. Examples: XML order feeds, local scripts calls to remote DBs to pull data. Automated is always better. No one wants to manually import a CSV file multiple times a day. •  Does the company have an IT staff that can assist with this?

What tax issues are there to consider? •  Is multi state tax a concern? •  International taxes, VAT? Chinese Business Tax? •  Tax exemption

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Maintenance and Operations

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Who will maintain the eCommerce platform and be responsible for day to day operations:

•  Order Processing and Shipping •  Customer Service •  Creating& colleting product data •  Watching security and upgrades •  Training

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Identity Features Needed

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Now that business rules are identified, apply those rules to cart features. Create a matrix list in excel. This can be used to compare eCommerce platforms to see which to meet the project’s requirements.

• 1 Page checkout • Payment gateways • Real-time shipping calculation with multi shippers • Multiple product images • Digital downloads • Importing/Exporting • Statistics, logs & Reports

• Discounts and Coupons • Subscription services • Multiple views(category and product pages) • Multiple product types • Affiliates system Online RMA • SEO, SEF, email Marketing

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PCI Compliance

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Payment Cart Industry Data Security Standards (PCI DSS) are network security and business practice guidelines adopted by Visa, MasterCard, American Express, Discover Card, and JCB to establish a “minimum security standard” to protect customer's payment card information. It’s a requirement for all merchants that store, transmit, or process payment card information.

What is PCI Compliance

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How does my business become PCI compliant?

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Processing payment card by 3rd party Like PayPal Standard, Google Checkout or CRE Secure

Or if you are storing, transmitting, or processing payment card information, you must: •  Build and maintain a secure network to protect payment card information •  Maintain a vulnerability management program •  Implement strong access control measures •  Regularly monitor and test networks •  Pass quarterly remove vulnerability scans •  And more…

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Hosting and Security

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Web hosting •  Shared hosting is not recommended •  PCI Compliant

Security •  SSL certificate, PCI Compliant Cart (PCI DSS Certified) •  Software Maturity

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Other important factors

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Support •  Community, Free and Paid - Documentation, KB

Extensibility •  Open Source, Extension, add-on, API, Add new features •  Mobile •  Social Media

Marketing •  SEO/SEM, SEF, up-selling, mailings, promotions, affiliates, Google Merchant,

Users experience • Web 2.0, one page check out, user accounts...

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Some Simple Tips

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•  Build a matrix of business rules apply them to cart features •  Review feature lists of cart platforms to find ones match as many features as listed in the matrix •  Find out what support and user base the platform has. Support will be in the cart to get an idea of how it will function. •  Play with online demos or install a demo locally and setup products in the cart to get an idea of how it will function •  Google/Baidu for user feedback and know issues on a particular eCommerce platform. Get a feel for "people's perception" of the cart. This can be totally subjective though. •  Ask your peers and see if they have any insight on the system or experience using it.

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The leading

eCommerce Platforms

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Leading Commercial eCommerce Platforms

Forrester WaveTM: B2C eCommerce Platforms, Q4 ‘10

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eCommerce Platform Options

Many companies should also consider non-commercial options in the open source world There are a large number of open source solutions and it is important to understand what platform will suit your situations. We have outlined the most common open source platforms in the following slides.

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Western

eCommerce Platforms

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OsCommerce

OsCommerce has a number of store owners on its books, notable customers include TruffleShuffle and LinuxUk. So what features do you get with OsCommerce? There are multiple payment Gateway’s to choose from including (but not limited to) – 2Checkout.com, Authorize.Net, ChronoPay, iPayment, PayNova, Paypal, PSIGate, SecPay and TrustCommerce.

Notable Features •  Supports unlimited products and categories •  Multicurrency support •  Support for physical (shippable) and virtual (downloadable) products •  Object oriented PHP backend •  Web Browser Install and Plugin support •  Problems – front end of OsCommerce is not developed using CSS,

therefore skinning and reskinning is a bit of a nightmare, that said installation is a breeze – and if you are more comfortable with tables then OsCommerce is probably for you.

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ZenCart

Zencart’s website doesn’t do justice to the professionalism of the end product, and although it doesn’t not offer as many payment processing options as OsCommerce and other e-commerce platforms it is a more mature product, with OsCommerce often taking quite a long time to release fixes for important issues such as security. ZenCart is a fork of OsCommerce so you can expect very similar sorts of features, its also easier for the newbie developer to get into than Osc. Payment gateways include LinkPoint, Authorize.Net and Paypal. Notable Features •  User frontend is validated to XHTML 1.0 Transitional •  Any PHP coding changes can be protected during upgrades by using

the built-in override protection system •  Integrate with phpBB •  Meta Tags keywords and descriptions can be controlled at the per-

product level

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VirtueMart

VirtueMart is an Open Source E-Commerce solution designed to be used with Joomla! (but also works with Mambo). Joomla and VirtueMart are written in PHP and made for easy use in a PHP / MySQL environment. Notable Features •  Stock Level Control for Products and Item •  Ajax-powered Product Overview allows to quickly add Products to the cart •  Product Attributes (like Size or Color) can be added to Product •  Manage different Currencies, Countries & States •  Product Availability: show how fast a Customer can expect delivery •  Payment Gateways supported include Authorize.net, PayPal, 2Checkout,

eWay, Worldpay, PayMate and NoChex. If you have an existing Joomla based site, integration is particularly easy <5 minutes Virtuemart uses Joomla’s admin interface for store administration, and because it is implemented inside an already rich CMS, administration will come very easily to Joomla users. Given that Joomla is (probably) one of the best CMS systems out there, it may easily give OsCommerce and others a run for their money.

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Magento

Varien, a Los Angeles web development firm is the brainchild behind Magento, and my what a fantastic job they have done on this product. It’s by far one of the more exciting e-commerce platforms available for free on the market today. Dripping with features, they really have thought of everything. Wishlists, shop by price and category, item comparison – all the things we’ve come to expect from professional web stores. Its software as good as this that really keeps licensed software on their toes.. Just some of the features, for a full list download the pdf Notable Features •  Integrated with Google Analytics •  Multiple Images with Zoom •  Add to Wish list •  Send to a Friend •  Batch Import and Export of Catalog •  One Page Checkout •  Multi Lingual

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DashCommerce

If you are a advocate of all things Microsoft this wont be the first time you’ve come a cropper with finding open source software. One of the only Open source .NET e-commerce platforms on the market we could lay claim to was Dashcommerce (formerly the Microsoft Commerce Starter Kit) at its present status can only provide us with Paypal support for payment integration, and its lead developer has recently announced that the Roadmap for the product appears to be going in a more commerce route. If you need one of the other payment vendors listed above, you are going to have to rip the source code apart and tackle it yourself. Some sites which have been built using Dash include Grossi Wines and GoWheelChair. Notable Features •  Single Page Checkout •  Partial Refunds •  Configurable Shipping Rates •  Drop-In Themes / Skinning

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CubeCart

Cubecart have released two different versions of their product. Cubecart 3 is their free version, Cubecart 4 is their inexpensive commercial version. One of Cubecart’s main strength’s lies with its variety of different payment merchant vendor, including but not limited to the following for the free version: 2Checkout, AsianPay, Authorize AIM / SIM , BluePay, ccAvenue, ccNow, ChronoPay, PayPal Pro Direct Payment (US), PayPal Express Checkout, HSBC (API), Linkpoint Connect, Mals-E, Moneybookers, Nochex (Basic & APC), PayJunction, PayMate, PayOffline, PayPal Standard & IPN, Print Order Form, Protx (VPS Form), psiGate, SECPay, Verisign, WorldPay Junior Notable Features •  Professionally Security Audited •  100% Template Driven •  Customer Order History •  Multi Currency Support

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X-Cart  

Whilst not free, X-Cart costs $229.00 for the Gold version (see features here) and $575.00 for the professional version (see features here). X-Cart is well thought of piece of software amongst the developer community. X-Cart is an easy-to-use cart, although many customers say that its learning curve is too difficult for beginners. A knowledge of the templating engine that it uses (Smarty) would be a major advantage if you do decide to use it, and would make the learning curve that bit easier. X-Cart has a relative ease of self-maintenance, and your clients will find it easier to use than LiteCommerce. Notable Features •  Unlimited product options •  Variety of payment gateways •  Import/export all types of X-Cart •  Real-time USPS, FedEx and UPS shipping calculation •  Support for E-goods •  Membership levels and membership-based pricing •  Add-To-Cart buttons for existing websites

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TomatoCart

TomatoCart is an innovative open source ecommerce solution, branched from osCommerce. Aiming at creating the best online shopping platform, TomatoCart is devoted to blending all flexible functionalities for users even with the basic software knowledge. Notably, innovation can be found in our admin panel, which is based on Rich Internet Applications combined with Ajax, contributing to our creative web desktop, one of central means by which we provide easy management of your store and intuitive interface. Various payment processing options are available, including Authorize. Net, Ogone, PayPal, Saferpay, Wire Card and Google Checkout. Notable Features •  RIA based Administration Pane •  Search Engine Optimisation •  Web Analytics (Piwik) •  Lightweight Framework •  Content Management System •  Email System

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Chinese

eCommerce Platforms

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ShopEx

Powerful online sales platform for multi-terminal, providing systems integration, data intelligence analysis services. selling products online, establish a brand image; store operations while ensuring safety for entering the e-commerce business and personal choice Notable Features • Independence Mall brand store • Multi-layout • Multi-channel sales • Unified management of the entire sales, integrated enterprise systems • Intelligent analysis of data, accurate guide marketing decisions • Industry solutions, project consultants to follow up the implementation of

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ECSEOP

ECShop Shop System is a free open source online shop software, in terms of stability, code optimization, operational efficiency, load capacity, security level, function and authority control and other aspects are leading compare with similar products. Notable Features • Stable and secure • Multi-products sales • Flexible templates • Powerful product search engine • Multiple payment method

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360Shop

360SHOP Venture Mall Shop system is based on scouring stores Kai Bo Tong team on the basis of the standard version, after 4 years of research and development. Integrated Alipay and Taobao API shared interface, in improving the ability of sellers marketing the same time, a great online shop to help sellers save administrative costs. The most convenient and efficient for domestic one-stop shopping experience. Notable Features • Distribution function • Promotion and coupon • Member and Role management • Search engine optimization • Data analytics

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About

Digital Jungle

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Digital Jungle Fast Facts

•  Socially Led, digital marketing specialists

•  Global reach

•  Offices in Beijing, Shanghai, Hong Kong, Sydney

•  Spun out of SinoTech Group in 2011

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•  Delivering digital strategy and execution services: –  Customer and competitor insight –  Digital strategy –  Social Media Marketing –  Search Engine Marketing –  Affiliate Marketing –  Media Buying –  Mobile Services and Apps

•  We work for global and domestic

organisations, across various market sectors, helping our clients: –  Engage with their key audiences –  Transform their business –  Maximise growth Marketing

World Class Digital Marketing Experience

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Our Commitment

The mission of Digital Jungle is to help our clients improve their business position and gain real value from their digital marketing investments Through our expertise in social media digital marketing programs and the application of search, affiliate and online marketing, we commit to: • Driving incremental direct revenue (eCommerce) • Generating ROI unrivaled by traditional media • Protecting your online reputation • Increasing your market share over your competitors • Building your brand awareness

We look forward to working with you.

Dr Matt McDougall, CEO, Digital Jungle

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Dr Mathew McDougall| [email protected]

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