ecommerce trends and insights por diego rodriguez lizcano
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Conferencia en el foro de Retail de la ANDI por: Diego Rodriguez Lizcano E-commerce, trends & insightsTRANSCRIPT
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E-CommerceTrends & Insights
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co.linkedin.com/in/diegorodriguezlizcano/
ANOTHER ONE COMING
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4.26%
US Retail GrowthPoor growth rates
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18%
4.2%
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US Department of commerce
E-commerce as % of traditional retail6% de los productos que se venden vienen del canal digital
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Crecimiento del e-commerce vs retail tradicional2080% vs 293% en 10 años
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29 de Noviembre: US 350 MM en ventasNo necesariamente descuentos
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Números de 2013
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Cantidad de e-Shoppers
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42.2% penetración
61.6% penetración
2012 Stats / http://www.internetworldstats.com
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@2012
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Aún hay espacio para todos
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FACTS … NOT TRENDS“MILLENNIALS” COUNT ON THIS
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General Commerce
Niche eCommerce
Coupons and Flash Sales
Long tail
PRO
!PRO
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E-TAILERS … RETAILERS
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INNOVATION AND RETAILcreators or followers
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• LUMA Commerce
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TRENDS: GLOBAL COMMERCEBúsqueda en Google Colombia
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Very small prices
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GLOBAL COMMERCE
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M-Commerce
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creators or followers
Mobile & Global
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OmniChannel
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OmniChannelAUTHENTIC FEET AUMENTO SUS VENTAS EN UN 30% DESPUES DE HACER UN PILOTO DE OMNICHANNEL
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Direct to ConsumerNot only sales, create better experience with customers
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Direct to Consumer
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Subscription Sales
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Subscription Sales
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Virtual Coins
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Wearable Tech
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4 BASICS PARA EL ECOMMERCE
• Tecnología
• Marketing Digital
• Logística
• Producto
Producto
Marketing
Logística
Tecnología
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Example of tech available for display Advertising
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Logística solo para e-Commerce 5’000.000 de entregas por mes
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• Falta de Know How
• Baja bancarización
• Altas comisiones bancarias
• No hay una oferta de logística especializada para e-commerce.
• Markup en algunas categorías es muy bajo (i.e.: electrónicos).
• Falta de decisión de los empresarios.
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Crédito en la compra
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Not only promotions
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THINK DIGITAL
Always #ThinkDigitalSpecially when launching new products
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THINK LEAN#ThinkLeanSTEVE BLANK
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This is how we create digital products#Not Using a BP
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There is money for e-Commerce
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GROWTH HACKING
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CASES
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