ecommerce websites - a case study
TRANSCRIPT
eCommerce WebsitesA RAVEN5 Case Study
RAVEN5 is an Oakville based integrated marketing agency. We work with agencies, national brands and public relations firms to create experiences as unique as your customers.
What does RAVEN5 mean? Ravens are often viewed as symbolic messengers that tell a story while the 5 represents the maximum time in seconds that you have to captivate one’s attention.
Our mission is simple:Get consumers to engage with your brand.
About RAVEN5
What is eCommerce?
Are you considering selling your products online? If so, then you'll be joining the millions of
entrepreneurs who have welcomed the world of e-commerce. E-commerce (Electronic Commerce) is
the buying and selling of goods and services, or the transmitting of funds over the internet. These
business transactions occur both as business-to-business (B2B) and business-to-consumer (B2C).
What are the benefits?• Establish an Online Presence
• Save on Operational Costs
• Provide Customers with More Information
• Drive Conversions and Sales Through Customer Reviews• Boost Brand Awareness• Analytics
Our approach to working with you
As an integrated marketing provider, we have experience working with brands & agencies of all sizes. RAVEN5 was approached by BERNINA of Canada to create an online store to sell their various sewing machines, sergers, software, and accessories.
What did we provide?RAVEN5 designed and developed a custom eCommerce website to meet all the needs of BERNINA of Canada.
RAVEN5 also created and monitored the following supporting advertisements to drive traffic:• Targeted monthly email marketing campaign• Ongoing social media organic posting campaign• Google AdWords & Facebook paid ads campaign
What were the results?BERNINA Canada received a complete eCommerce solution with many supporting channels to easily sell to both existing and new customers.
Introduction – Who is BERNINA of Canada?
BERNINA of Canada, which is the Canadian arm of BERNINA International has been one of the world's
leading sewing and embroidery machine manufacturers for more than 120 years. The Swiss family-
owned company's products are synonymous with innovation and precision. Above all, they are known
for their durability. BERNINA sewing machines are used worldwide by those with a passion for sewing.
Their passion is the development of products that allow you to put your creative ideas into practice.
They are proud of the fact that they’re the only sewing machine manufacturer still producing in the
western world.
BERNINA Online eCommerce Website: Overview
RAVEN5 developed a fully customized eCommerce solution for BERNINA of Canada utilizing the Plujo
CMS (Content Management System). This website allows consumers to easily browse, review and
purchase sewing machines in the comfort of their home.
berninaonline.ca
BERNINA Online eCommerce Website: Home Page
Home page featuring rotating banner, dynamic ads linking to product categories and featured products.
Share buttons are offered across full website on the right side of the screen on all pages. As well, the
navigation bar offers quick links to categories, register, login, cart and the ability to perform a search.
BERNINA Online eCommerce Website: Product Page
Dynamic product page are created for each product, this allows for multiple options such as colour or
size for the same product. In this example there is an option to add an embroidery module to a sewing
machine. Quick category links and filters in left column across whole store allow for easy sorting.
Visitors can also comment or write a review via Facebook comments.
BERNINA Online eCommerce Website: Account Page
Account creation and login functionality has been developed to allow returning or frequent users a
faster and seamless checkout process. User accounts save past purchases as well as allowing
consumers to continue their previous incomplete orders (ie. Items left in the shopping cart. This also
aids the abandoned cart functionality, see next page).
BERNINA Online eCommerce Website: Abandoned Cart Reminder
As part of the account functionality,
automatically built-in abandoned cart
reminder automatically emails someone
whose created an account and added
items to their cart without completing their
order. They will receive a reminder email
the following day.
The email will encourage customers to
complete their order or encourage them to
start a new.
BERNINA Online eCommerce Website: Find a Dealer Page
The “Find a BERNINA Dealer” page was developed to allow customers an easy one-step process to
find their local store by simply inputting their postal code. This makes it easier to take advantage of
BERNINA’s free in-store shipping or just find a shop for some maintenance on their machine.
BERNINA Online eCommerce Website: In-Store Shipping Checkout Option
Upon checkout, the user is given the option to select a pickup location (if required) from the BERNINA
dealer list. If they have created an account, all checkout information will be pre-populated allowing
faster checkout.
RAVEN5 Website Modules Listing
Your website may require additional modules or features to meet your business’s goals. Here is a full
listing of all the available tools when you build your website with the RAVEN5 Team:
• Web Page Manager
• Ad Manager
• Audio Manager
• Banner Manager
• Blog
• Contact Forms
• Events
• FAQ
• Photo Gallery
• RSS Feeds
• News
• Staff Manager
• Testimonial Manager
• Video Manager
• Store
• Donations
• Email List Manager
• Website Statistics
• SEO Tools
BERNINA Online Email Marketing Campaign
RAVEN5 created an email marketing campaign to promote the BERNINA Online store to the existing
email database. The emails were sent on a bi-monthly schedule featuring exclusive limited-time sales
only available through berninaonline.ca.
RAVEN5 has setup and continues to manage BERNINA Canada’s Facebook, Twitter, and Google+
accounts. The BERNINA Online store promotions have become an essential part of the social posting
schedule and content marketing plan.
Social media allows businesses to expand their reach and find new prospects through friend-to-friend
marketing.
Social Media Management
Google AdWords and Facebook Ads A/B Testing
RAVEN5 created a Facebook Ad campaign, along side with a Google AdWords campaign. Both of the
campaigns ran for a 6-month period featuring the same offers to perform an A/B test. At the end,
BERNINA Canada was provided a full performance comparison report which assisted in decisions for
the following year’s marketing plan. In this case, Facebook Ads were proven to reach more of their
target consumers and generate a higher number of sales.
Google Ads Example Facebook Ad Example
The Results
With the development and ongoing advertising efforts of BERNINA Online, BERNINA Canada has
earned the following results:
• Online sales
• Increased website traffic
• Brand awareness
• Ability for satisfied customers to encourage sales through reviews
• Expanded numbers of prospects
Next Steps
If you’re interested in setting up your own eCommerce website and looking to start selling your products
online, the RAVEN5 team can assist. See our standard website pricing below and contact us today for
more details and/or a proposal.
Basic Modules: Web Page Manager, Ad Manager, Banner Manager, Contact Form, Website Statistics, Audio Manager, Blog, Events, FAQ, Photo Gallery, Inbound RSS, List Manager, News, People Manager, Staff Manager, RSS Feeds, Testimonial Manager, Video Manager.
Advanced Modules: Store, Donations, Bulk Emailer.
SSL certificate an additional $200 annual charge. Monthly maintenance charge of $50 (Paid semi-annually). Email addresses additional. Extra 10% for WordPress websites
Contact: [email protected] | 289 474 5505 x700